Which of the following best describes the idea of an “authentic voice” in blogging?

a. A writing style that is scrupulously precise and free from technical and grammatical errors.

b. The voice of a real, living, breathing human being, communicating to other human beings on a personal level.

c. Writing that is always highly emotional so as to counteract the dehumanizing logic and linear thinking that dominates business today.

d. A detached, professional voice that is careful not to take sides, voice opinions, or otherwise inject elements into the conversation that could disturb or disappoint audiences.