Consider the last purchase you made in these categories: personal electronics, clothing, and vacation destination. To what

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Consider the last purchase you made in these categories: personal electronics, clothing, and vacation destination. To what extent was your purchase decision influenced by decision-making complexity, individual influences, social influences, and situational influences? What specific issues were the most influential in making the decision? How could a marketer have swayed your decision in each case?

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Related Book For  answer-question

Marketing Strategy

ISBN: 9781285084794

6th Edition

Authors: O. C. Ferrell, Michael D. Hartline

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