Consider the last purchase you made in these categories: personal electronics, clothing, and vacation destination. To what
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Consider the last purchase you made in these categories: personal electronics, clothing, and vacation destination. To what extent was your purchase decision influenced by decision-making complexity, individual influences, social influences, and situational influences? What specific issues were the most influential in making the decision? How could a marketer have swayed your decision in each case?
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Lets consider each of the three purchase categories you mentioned and how various factors influenced my decision Personal Electronics eg Smartphone De...View the full answer
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