Question: 1 Nonstore Retailing This activity is important because not all retailing happens in a brick - and - mortar store. Marketing managers can choose from

1

Nonstore Retailing

This activity is important because not all retailing happens in a brick

-

and

-

mortar store. Marketing managers can choose from six forms of nonstore retailing to replace or supplement brick

-

and

-

mortar retailing, each with differing levels of customer and retailer involvement.

10

points

References

The goal of this activity is to demonstrate your understanding of the six different forms of nonstore retailing: direct selling, telemarketing, online retailing, television home shopping, direct mail

/

catalogs

,

and automatic vending.

Roll over each retailer to reveal a hint about its nonstore retail strategy. Then identify which type of nonstore retailing the firm utilizes by dropping it onto the proper spot in the graphic.

Amazon.com

Coke machine

ADVO Care

QVC

Home Shopping

Network

Jos. A

.

Banks

Zappos.com

Celebrity Cruise

Lines

Redbox Kiosk

Political campaign

Credit card company call

Automatic

Direct Mail and

Television Home Catalogs Shopping

Online Vending Catalogs Retailing

Telemarketing

Direct Selling

1 Nonstore Retailing This activity is important because not all retailing

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