Question: This activity is important because not all retailing happens in a brick - and - mortar store. Marketing managers can choose from six forms of
This activity is important because not all retailing happens in a brickandmortar store. Marketing managers can choose from six forms of nonstore retailing to replace or supplement brickandmortar retailing, each with differing levels of customer and retailer involvement.
The goal of this activity is to demonstrate your understanding of the six different forms of nonstore retailing: direct selling, telemarketing, online retailing, television home shopping, direct mailcatalogs and automatic vending.
Roll over each retailer to reveal a hint about its nonstore retail strategy. Then identify which type of nonstore retailing the firm utilizes by dropping it onto the proper spot in the graphic.
tableJos A Banks,QVCtablePoliticalcampaignCoke machine,tableCredit cardcompany callRedbox KiosktableHome ShoppingNetworkZappos.com,Amazon.com,tableCelebrity CruiseLinesADVO Care,Mary KaytableAutomaticVendingtableDirect Mall andCatalogstableTelevision HomeShoppingtableOnlineRetailing
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