Question: Nonstore Retailing This activity is important because not all retailing happens in a brick - and - mortar store. Marketing managers can choose from six
Nonstore Retailing
This activity is important because not all retailing happens in a brickandmortar store. Marketing managers can choose from six forms of nonstore retailing to replace or supplement brickandmortar retailing, each with differing levels of customer and retailer involvement.
The goal of this activity is to demonstrate your understanding of the six different forms of nonstore retailing: direct selling, telemarketing, online retailing, television home shopping, direct mailcatalogs and automatic vending.
Group the retailing examples by the method of nonstore retailing. Move each label to the correct drop zone box.The notes button next to a label provides more information.
Labels
amazon live
celebrity cruise lines
redbox kiosk
coke machine
zappos.com
political campaign
jos. a banks
credit card company call
advo care
amazon.com
QVC
mary kay
Drop zones
automatic vending
direct mail and catalogs
home shopping
online retailing
telemarketing
direct selling
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