Question: Nonstore Retailing This activity is important because not all retailing happens in a brick - and - mortar store. Marketing managers can choose from six

Nonstore Retailing

This activity is important because not all retailing happens in a brick

-

and

-

mortar store. Marketing managers can choose from six fo

of nonstore retailing to replace or supplement brick

-

and

-

mortar retailing, each with differing levels of customer and retailer

involvement.

The goal of this activity is to demonstrate your understanding of the six different forms of nonstore retailing: direct selling,

telemarketing, online retailing, television home shopping, direct mail

/

catalogs

,

and automatic vending.

For each description of nonstore retailers, select the appropriate type.

Coke machine

-

Refreshment just steps away

Automatic Vending

Celebrity Cruise Lines

-

Cruise

-

line brochure with a toll

-

free

800

number for booking cruises.

QVC

-

Sit in your easy chair and shop while you watch television.

Zappos.com

-

Sells shoes on its website with free shipping.

Redbox Kiosk

-

Rent a movie for a night of entertainment.

Automatic Vending

Mary Kay

-

Come to your friend's house for socialization and make

-

up shopping.

Credit card company call

-

Call soliciting new card holders.

Nonstore Retailing This activity is important because not all retailing happens

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Required: Prepare a schedule of cash collections. Prepare a schedule of cash payments. payments. Sates collected in 208 Cash Sates cottected on Credit of Credit Sates collected in the month of sale...

1 Nonstore Retailing This activity is important because not all retailing happens in a brick - and - mortar store. Marketing managers can choose from six forms of nonstore retailing to replace or...

Nonstore Retailing This activity is important because not all retailing happens in a brick - and - mortar store. Marketing managers can choose from six fo of nonstore retailing to replace or...

Nonstore Retailing This activity is important because not all retailing happens in a brick - and - mortar store. Marketing managers can choose from six forms of nonstore retailing to replace or...

1 3 : Click and Drag i Help Nonstore Ketalling This activity is important because not all retailing happens in a brick - and - mortar store. Marketing managers can choose from six forms of nonstore...

This activity is important because not all retailing happens in a brick - and - mortar store. Marketing managers can choose from six forms of nonstore retailing to replace or supplement brick - and -...

This activity is important because not all retailing happens in a brick-and-mortar store. Marketing managers can choose from six forms of nonstore retailing to replace or supplement brick-and-mortar r

This activity is important because not all retailing happens in a brick-and-mortar store, Marketing managers can choose from six forms of nonstore retailing to replace or supplement brick-and-mortar...

Supply Chain Management Introduction Outline What is supply chain management? Significance of supply chain management. Push vs. Pull processes utdallas.edu/~metin 1 A Generic Supply Chain Sources:...

I have attached the discussion board 6 questions,scenario. and lectures for yourreview and response. I will submit a students questions for a response when I receive one. Thank You MKT500 Discussion...

The gases that closely resemble air after combustion in an automobile cylinder are expanded such that the volume increases by a factor of 8. If the initial pressure is 275 psia, estimate the final...

Many companies sell products allowing their customers the right to return merchandise if they are not satisfied. Because the return of merchandise can retroactively negate the benefits of having made...

Exclusive distribution is only suitable for premium / expensive products. True False

Given an actual demand of 110, a previous forecast value of 105, and an alpha of .3, the exponential smoothing forecast for the next period would be Group of answer choices 94.6. 97.2. 100.6. 106.5....