Nonstore Retailing

This activity is important because not all retailing happens in a brick$-$and$-$mortar store. Marketing managers can choose from six fo

of nonstore retailing to replace or supplement brick$-$and$-$mortar retailing, each with differing levels of customer and retailer

involvement.

The goal of this activity is to demonstrate your understanding of the six different forms of nonstore retailing: direct selling,

telemarketing, online retailing, television home shopping, direct mail$/$catalogs$,$ and automatic vending.

For each description of nonstore retailers, select the appropriate type.

Coke machine$-$Refreshment just steps away

Automatic Vending

Celebrity Cruise Lines$-$Cruise$-$line brochure with a toll$-$free $800$ number for booking cruises.

QVC$-$Sit in your easy chair and shop while you watch television.

Zappos.com$-$Sells shoes on its website with free shipping.

$$

Redbox Kiosk$-$Rent a movie for a night of entertainment.

Automatic Vending

Mary Kay$-$Come to your friend's house for socialization and make$-$up shopping.

Credit card company call$-$Call soliciting new card holders.Mary Kay$-$Come to your friend's house for socialization and make$-$up shopping.

Credit card company call$$Call soliciting new card holders.

Jos. A$.$ Banks$-$Printed catalog with a full selection of men's and women's clothing with mail$-$in order form.

Direct Mail and Catalogs

Home Shoppina Network$-$Purchase a wide variety of merchandise demonstrated on television.

Amazon.com$-$World's largest e$-$marketplace.

Political campaign$-$Campaign workers call your home to garner support for their candidate.

Telemarketing

Individuals sell AdvoCare weight$-$loss products to friends and family and earn a $40$ percent profit margin.