1) When Honest Tea announced that it was being bought by Coca-Cola, some employees probably felt that Honest Tea had sold out and resisted the change. What was the best way for Seth Goldman to overcome this resistance?

2) Seth Goldman makes clear that innovation is essential for a small company to break into the packaged beverage market. In what ways can a company foster innovation? Check all that apply.

Transcript When Honest Tea announced that it was being bought by Coca-Cola, some employees probably felt that Honest Tea had "sold out" and resisted the change. What was the best way for Seth Goldman to overcome this resistance? Hold focus groups with employees to elicit their ideas for how to expand Honest Tea's distribution system Tell managers throughout the company to monitor employee dissent and issue formal warnings to employees who do not support the change Show visible support for the change, explaining how it would help Honest Tea serve its customers Train employees on the legal and financial aspects of the purchase agreement Seth Goldman makes clear that innovation is essential for a small company to break into the packaged beverage market. In what ways can a company foster innovation? Check all that apply. Establish an organizational culture with values, beliefs, and symbols that support innovation. Give employees rewards for developing innovative ideas. Give people in the organization time to work on intrapreneurial projects. Organize the company with a centralized structure using functional departments and reward short-term results. Grade It Now Save & Continue DODD