Question: When Honest Tea announced that it was being bought by Coca-Cola, some employees probably felt that Honest Tea had sold out and resisted the change.
When Honest Tea announced that it was being bought by Coca-Cola, some employees probably felt that Honest Tea had "sold out" and resisted the change. What was the best way for Seth Goldman to overcome this resistance? Tell managers throughout the company to monitor employee dissent and issue formal warnings to employees who do not support the change Show visible support for the change, explaining how it would help Honest Tea serve its customers Train employees on the legal and financial aspects of the purchase agreement Hold focus groups with employees to elicit their ideas for how to expand Honest Tea's distribution system Seth Goldman makes dear that innovation is essential for a small company to break into the packaged beverage market. In what ways can a company foster innovation? Check all that appl, Establish an organizational culture with values, beliefs, and symbols that support innovation. Organize the company with a centralized structure using functional departments and reward short-term results. Give people in the organization time to work on intrapreneural projects. Give employees rewards for developing innovative ideas
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
