Transcript

When Honest Tea announced that it was being bought by Coca$-$Cola, some employees probably felt that Honest Tea had "sold out" and res change. What was the best way for Seth Goldman to overcome this resistance?

Show visible support for the change, explaining how it would help Honest Tea serve its customers

Train employees on the legal and financial aspects of the purchase agreement

Tell managers throughout the company to monitor employee dissent and issue formal warnings to employees who do not suppor change

Hold focus groups with employees to elicit their ideas for how to expand Honest Tea's distribution system