Transcrit When Honest Tea announced that it was being bought by Coca-Cola, some employees probably felt that Honest Tea bad sold out and resisted the change. What was the best way for Seth Goldman to overcome this resistance? Tell managers throughout the company to monitor employee dissent and issue formal warnings to employees who do not support the change show visible support for the change, explaining how it would help Honest Tea serve its customers Train employees on the legal and financial aspects of the purchase agreement O Hold focus groups with employees to elicit their ideas for how to expand Honest Tow's distribution system Seth Goldman makes dear that innovation is essential for a small company to break into the packaged beverage market. In what ways can company foster innovation? Check all that apply Establish a cross-functional team with members from research, mariutacturing, and marketing departments to guide a new products development from beginning to end. Make sure technical employees are aware of the latest technological innovations and engage in cross-functional discussion about how they could be used to achieve competitive advantage Organize the company with a centralized structure using functional departments and reward short-term results. Have employees in marketing communicate customer feedback to employees in research so that people in research work to solve customers' problems