Question: After reading Contagious Ch. 3: Emotion please answer the following questions: 1. Why do emotional ads work? 2. Why does awe increase sharing? 3. Why

After reading Contagious Ch. 3: Emotion

please answer the following questions:

1. Why do emotional ads work?

2. Why does awe increase sharing?

3. Why was the Charlie Bit my Finger You tube video shared so much?

4. What sells better emotion or facts?

5. Find an emotional ad what was it? Did it work? Why?

6. Apply the 3 whys to your own campaign idea.

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