Explain why gray market activities may prove detrimental for a company's global marketing strategy and what can
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Explain why gray market activities may prove detrimental for a company's global marketing strategy and what can companies do if anything, to gain control of gray market activities in their products?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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