Question: please answer these question on the case study named Introducing the running case study: The Eden Garden Tools Company Ltd Assignments Questions (based on the

please answer these question on the case study named "Introducing the running case study: The Eden Garden Tools Company Ltd" Assignments Questions (based on the case materials):

1. What is the relationship between the corporate plan and the marketing plan in the case?

2. Why might customer satisfaction be a more appropriate objective than profitability?

3. How does the market-driving philosophy relate to the resource-based view of case?

4. How the external environment affects Edens planning?

5. Why does Eden need to target multiple segments?

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