Please state A, B, C, or D for each question

1. One of the factors leading to additional search for information on a specific product is:

A. the amount of initial information.

B. the price of the product.

C. the types of segments of customers who have purchased the product.

D. the packaging of the product.

2. Jonathan wants to visit a destination that he has not visited before. Because he doesn't know anything about the destination, he goes on the Internet to find information about this destination. In addition, he talks to two of his best friends, who have visited this destination. Which of the following sources of information are the most important for Jonathan?

A. the opinions of his two friends

B. advertising for the destination found in a magazine

C. the opinions of people on an online forum

D. advertising for the destination found online

3. Reviews for hospitality and travel products are important because these products are:

A. global.

B. inconsistent.

C. intangible.

D. perishable.

4. Typically, information about hospitality products coming from personal sources have more impact on customers than advertising because personal sources are perceived to be:

A. More accurate

B. More intangible

C. More recent

D. More credible

5. A company may eventually learn how its customers have heard about its brand. However, the company _______ its future marketing strategies.

A. Usually finds this to be useless to

B. Usually finds this to be critical to

C. Is not legally allowed to use this in

D. Is trivial to