You are the client, write creative brief for the following ad.

Your Creative Brief should include the following:

Background: Any business updates, how sales are doing, reason for the campaign,

competitive information, research to share, etc.

What would be the communication objective of this ad (What business goals are

they trying to achieve?)

Target profile (be comprehensive - demo, geo, psychographic, behavioural.

Could have a primary and secondary target market)

FAB (Feature, Advantage, Benefit)

Define key benefit (USP)

Positioning Statement

Brand Personality

Any customer insight - how, when and why customer uses product, how it

makes them feel

Consumer take-away - the key message that you want the audience to take away

MISMATCHED? MAYBE. OO STAINED? NOPE. Tide STYLE IS AN OPTION, CLEAN IS NOT