Marketing Channels 8th edition Rosenbloom - Solutions

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How has the advancement of technology helped data gathering?
Design an interview schedule to assess the Intellectual capital as perceived by employees in an organization after identifying the dimensions and elements.
“One of the main advantages of observation is its directness.” Discuss.
A disadvantage of observation is observer bias. Discuss at least two ways of minimizing observer bias.
Discuss the ethics of concealed observation.
Under which circumstances would you prefer observation as a method to collect data over other methods of data collection such as interviews and questionnaires?
Although participant observation combines the processes of participation and observation it should be distinguished from both pure observation and pure participation. Explain.
What is rapport and how is rapport established in participant observation?
Field notes are often regarded as being simultaneously data and data analysis. Why?
Explain the principles of wording, stating how these are important in questionnaire design, citing examples not in the book.
How are multiple methods of data collection and from multiple sources related to reliability and validity of the measures?
Every data-collection method has its own built-in biases. Therefore, resorting to multi-methods of data collection is only going to compound the biases. Critique this statement.
One way to deal with discrepancies found in the data obtained from multiple sources is to average the figures and take the mean as the value on the variable. What is your reaction to this?
How has the advancement of technology helped data gathering via questionnaires?
A production manager wants to assess the reactions of the blue-collar workers in his department (including foremen) to the introduction of computer-integrated manufacturing (CIM) systems. He is particularly interested to know how they would perceive the effects of CIM on: a. their future jobs b.
What are the differences between causal and correlational studies?
Explain why mortality remains a problem even when a Solomon four-group design is used.
If a control group is a part of an experimental design, one need not worry about controlling for other exogeneous variables. Discuss this statement.
The Solomon Four Group Design is the answer to all our research questions pertaining to cause and effect relationships because it guards against all the threats to internal validity. Comment.
Below is an adapted note from Business Week published some time ago. After reading it, apply what you have learned in this chapter, and design a study after sketching the theoretical framework.
In what ways do Lab experiments differ from Field experiments?
Define the terms control and manipulation. Describe a possible Lab experiment where you would need to control a variable. Further, include a possible variable over which you would have no control, that could affect your experiment.
Explain the possible ways in which you can control “nuisance” variables.
What is internal validity and what are the threats to internal validity?
Explain the concept of “trade-off between internal and external validity.
Explain how the selection of participants may affect both the internal and external validity of your experiments.
Explain the difference between main and interactive testing effects. Why is this difference important?
History is a key problem in a time series design. “Other problems are main and interactive testing effects, mortality, and maturation.” Explain.
Provide relevant measurable attributes for the following objects.
Why is it wrong to use correlates of a concept to measure that concept?
What is meant by operational deﬁnition, when is it necessary, and why is it necessary?
Operationally deﬁne the following: a. Customer loyaltyb. Price consciousnessc. Career success
Identify the object and the attribute. Give your informed opinion about who would be an adequate judge. a. Price consciousness of car buyers. b. Self-esteem of dyslexic children. c. Organizational commitment of school teachers. d. Marketing orientation of companies. e. Product quality of tablets
a. Read the paper of Cacioppo and Petty (1982) and describe how the authors generated the pool of 45 scale items that appeared relevant to need for cognition. b. Why do we need 34 items to measure “need for cognition”? Why do three or four items not suffice?
Try to come up with two unidimensional and two multidimensional abstract concepts. Explain why these concepts have either one or more than one dimension.
Compare your service quality measure to the measure of Zeithaml, Parasuraman, and Berry (1988) presented in Journal of Retailing. a. How does your measure differ from this measure in terms of dimensions and elements?b. Would you prefer using your own measure or the measure of Zeithaml, Parasuraman,
Find the paper “Consumer values orientation for materialism and its measurement: Scale development and validation,” written by Marsha Richins and Scott Dawson.a. Provide an overview of the dimensions and elements of Richins and Dawson’s materialism scale .b. Use Bruner, Hensel, and James’
Describe the four types of scales.
“Whenever possible, it is advisable to use instruments that have already been developed and repeatedly used in published studies rather than develop our own instruments for our studies”. Do you agree? Discuss the reasons for your answer.
“A valid instrument is always reliable, but a reliable instrument is not always valid”. Comment on this statement.
How is the interval scale more sophisticated than the nominal and ordinal scales?
Why is the ratio scale the most powerful of the four scales.
Briefly describe the difference between attitude rating scales and ranking scales and indicate when the two are used.
Why is it important to establish the “goodness” of measures and how is this done?
Describe the difference between formative and reflective scales.
Explain why it does not make sense to assess the internal consistency of a formative scale.
“The job involvement measure described in the appendix is reflective in nature.” Comment on this statement.
Construct a semantic differential scale to assess the properties of a particular brand of tea or coffee.
Develop and name the type of measuring instrument you would use to tap the following:a. Which brands of beer are consumed by how many individuals;b. Among the three types of exams – multiple choice, essay type, and a mix of both - , which is the one preferred most by students;c. To what extent do
“The SERVQUAL-scale described in the appendix is formative in nature.” Comment on this statement. Explain why it does not make sense to assess the inter-item consistency of this scale.
Identify the relevant population for the following research foci, and suggest the appropriate sampling design to investigate the issues, explaining why they are appropriate. Wherever necessary, identify the sampling frame as well. a) A company wants to investigate the initial reactions of
Why do you think the sampling design should feature in a research proposal?
a. Explain why cluster sampling is a probability sampling design.b. What are the advantages and disadvantages of cluster sampling?c. Describe a situation where you would consider the use of cluster sampling.
a. Explain what precision and confidence are and how they would influence sample size. b. Discuss what is meant by the statement: There is a trade off between precision and confidence under certain conditions.
The use of a convenience sample in organizational research is correct because all members share the same organizational stimuli and go through almost the same kinds of experiences in their organizational life. Comment.
Use of a sample of 5,000 is not necessarily better than having a sample of 500. How would you react to this statement?
Nonprobability sampling designs ought to be preferred to probability-sampling designs in some cases. Explain with an example.
Because there seems to be a tradeoff between accuracy and confidence for any given sample size, accuracy should be always considered more important than precision. Explain with reasons, why you would or would not agree with this statement.
Over-generalizations give rise to a lot of confusion and other problems for researchers who try to replicate the findings. Explain what is meant by this.
Double sampling is probably the least used of all sampling designs in organizational research. Do you agree? Provide reasons for your answer.
The medical inspector desires to estimate the overall average monthly occupancy rates of the cancer wards in 80 different hospitals which are evenly located in the Northwestern, Southeastern, Central, and Southern suburbs of New York city.
A magazine article suggested that “Consumers 35 to 44 will soon be the nation’s biggest spenders, so advertisers must learn how to appeal to this “over-the-thrill crowd”. If this suggestion appeals to an apparel manufacturer what should be the sampling design to assess the tastes of this
The McArthur Co. produces special vacuum cleaners for conveniently cleaning the inside of cars. About a thousand of these are produced every month with stamped serial numbers and stored serially in a stock room. Once a month, an inspector does a quality control check on fifty of these. When he
The Executive board of a relatively small university located in Europe wants to determine the attitude of their students toward various aspects of the University. The university, founded in 1928, is a fully accredited government financed university with 11,000 students. The university specializes
T-Mobile is a mobile network operator headquartered in Bonn, Germany. The company has enlisted your help as a consultant to develop and test a model on the determinants of subscriber churn in the German mobile telephone market. Develop a sampling plan and pay specific attention to the following
What activities are involved in getting the data ready for analysis?
Data editing deals with detecting and correcting illogical, inconsistent, or illegal data in the information returned by the participants of the study. Explain the difference between illogical, inconsistent, and illegal data.
How would you deal with missing data?
What is reverse scoring and when is reverse scoring necessary?
There are three measures of central tendencies: the mean, the median, and the mode. Measures of dispersion include the range, the standard deviation, and the variance (where the measure of central tendency is the mean), and the interquartile range (where the measure of central tendency is the
Consider the following reliability analysis for the variable customer differentiation. What could you conclude from it?
Below is a tabulation of the demographic data from the Frequency distribution of a survey done by Ms. Sandra Jones. Her sample consisted of 148 of a total of 3,700 clerical employees in three service organizations. Based on the tabulation provided below, describe the sample characteristics.Table 1:
Here is another tabulation of the Means, Standard Deviations, etc., for Ms. Jones’ data. How would you interpret these data?Table 2: Means, Standard Deviations and Other StatisticsVARIABLEMEANSTD. DEVMODEMINMAXAge37.518382064# of Years Married12.12415032Stress3.71.79315Job
From the same research done by Ms. Jones, the following intercorrelation matrix is shown. Interpret these results.Table 3: Pearson CorrelationsVariableAge# of yrs. MarriedStressJob InvolvementPerformanceAge1.0# of yrs. married.861.0Stress-.43-.611.0Job
What kinds of biases do you think could be minimized or avoided during the data analysis stage of research?
A tax consultant wonders whether he should be more selective about the class of clients he serves so as to maximize his income. He usually deals with four categories of clients: the very rich, rich, upper middle class, and middle class. He has information on each and every client served, the taxes
What is bootstrapping and why do you think that this method is becoming more and more popular as a method of testing for moderation and mediation?
Define reliability and validity in the context of qualitative research
How can you assess the reliability and validity of qualitative research?
What is grounded theory?
How does narrative analysis differ from content analysis?
Discuss the purpose and contents of the Executive Summary.
What are the similarities and differences of basic and applied research reports?
How have technological advancements helped in writing and presenting research reports?
Why is it necessary to specify the limitations of the study in the research report?
What aspects of a class research project would be stressed by you in the written report and in the oral presentation?
Critique Report 3 in the Appendix. Discuss it in terms of good and bad research, suggesting how the study could have been improved, what aspects of it are good, and how scientific it is.
Why do customers expect more choice and flexibility as to how products and services are made available to them?
Could the product flow operate independently from other channel flows?
Discuss the concept of specialization and division of labor as it applies to marketing channels.
Even though specialization and division of labor is the fundamental basis for allocating distribution tasks, can the channel manager make decisions about using intermediaries and facilitating agencies solely on that basis? Explain why or why not.
What is contactual efficiency? Can you think of examples of contactual efficiency that do not occur in a marketing channels context? If so, list.
Discuss the distinction between channel structure and ancillary structure.
Why is it so difficult for the channel manager to develop a truly optimal channel structure?
Multi-channel strategy that provides more choice to customers has become a virtual imperative today for more and more firms. What are some of the key challenges firms face in pursing a multi-channel strategy?
How does a management perspective of the marketing channel differ from some other views of the channel?
What is the distinction between interorganizational management and intraorganizational management?
Is management of the marketing channel the only instance of interorganizational management for a producing or manufacturing firm?
Operating the channel does not imply total control of the channel. Can you think of an example where the channel manager does not have total control of the channel but is still able to operate it?
Discuss the relationship between channel management and the marketing mix.

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