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information systems
Management information systems 10th edition James A. O Brien, George M. Marakas - Solutions
Ms. Sapper, a marketing manager in a global accounting firm, was this year’s coordinator for her firm’s annual partner meeting. With 400 partners from around the world, Sapper faced daunting communications tasks that she wanted to automate as much as possible. Sapper received a file containing
How should a business store, access, and distribute data and information about its internal operations and external environment?
What role does database management play in managing data as a business resource?
What are the advantages of a database management approach to the file processing approach? Give examples to illustrate your answer.
Refer to the Real World Case on Data-Driven Crime Fighting in the chapter. Given the very decentralized nature of law enforcement, with more than 18,000 units in the United States alone, what can be done to encourage sharing information across organizational boundaries? Would an ad-hoc approach
What is the role of a database management system in a business information system?
In the past, databases of information about a firm’s internal operations were the only databases that were considered important to a business. What other kinds of databases are important for a business today?
Refer to the Real World Case on Medical IT in the chapter. What do these automated or semi-automated technologies spell for the future of medicine? How much of this discipline can be captured using these algorithms. What about pharmacy?
What are the benefits and limitations of the relational database model for business applications today?
Why is the object-oriented database model gaining acceptance for developing applications and managing the hypermedia databases on business Web sites?
How have the Internet, intranets, and extranets affected the types and uses of data resources available to business professionals? What other database trends are also affecting data resource management in business?
The case discusses many issues related to data quality, sharing, and accessibility that both government bodies and for-profit organizations face. Go online and research how these issues manifest themselves in companies, and some of the approaches used to manage them. Would those apply to police
The case discusses the large volume of very detailed information collected daily by law enforcement agencies. Knowing this, how comfortable do you feel about the storing and sharing of that data? What policies would you put in place to assuage some of those concerns? Break into small groups with
The legal and regulatory environment of the health care industry has changed significantly in recent times. How does this affect technology development and implementation in these organizations. Go online and research new uses of information technology in health care motivated by these
Some of the technologies described in the case verify the diagnostics made by doctors and can sometimes make recommendations of their own. Does this improve the quality of care, or are these organizations putting too much faith on a computer algorithm that did not attend medical school? Break into
The case extensively discusses the idea of “virtualization” and the role it plays in the merger process. Go online to research this concept and prepare a report about what it entails, how it works, what are its advantages and disadvantages, and other applications in addition to those noted in
Search the Internet for reports of merger and acquisition cases where IT issues played an important role, either positive or negative. How did different organizations handle IT-related matters in the situations you found? What was the ultimate outcome of the process? Prepare a presentation to share
In the opening of the case, Randall Parman of Applebee’s International compared data to gold. Although it is easy to figure out the value of gold at any time, valuing data has always been subject to controversy. Search the Internet for alternative methodologies to putting a price tag on the data
1. What are some of the most important benefits derived by the law enforcement agencies mentioned in the case? How do these technologies allow them to better fight crime? Provide several examples.2. How are the data-related issues faced by law enforcement similar to those that could be found in
1. What are the benefits that result from implementing the technologies described in the case? How are those different for hospitals, doctors, insurance companies and patients? Provide examples of each from the case.2. Many of the technologies described in the case require access to large volumes
1. Place yourself in the role of a manager at a company undergoing a merger or acquisition. What would be the most important things customers would expect from you while still in that process? What role would IT play in meeting those expectations? Provide at least three examples.2. Focus on what
1. What are the business benefits of taking the time and effort required to create and operate data warehouses such as those described in the case? Do you see any disadvantages? Is there any reason that all companies shouldn’t use data warehousing technology?2. Applebee’s noted some of the
Radio waves, microwaves, and infrared all belong to the electromagnetic radiation spectrum. These terms reference ranges of radiation frequencies we use every day in our wireless networking environments. However, the very word radiation strikes fear in many people. Cell towers have sprouted from
Ms. Sapper, this year’s annual partner meeting coordinator for a global accounting firm, faced an interesting challenge. With 400 high-powered partners gathering from all around the world, she wanted to arrange meal seating in a way that maximized diversity at each table. She hoped that this
The Internet is the driving force behind developments in telecommunications, networks, and other information technologies. Do you agree or disagree? Why?
How is the trend toward open systems, connectivity, and interoperability related to business use of the Internet, intranets, and extranets?
Refer to the Real World Case on telemedicine and videoconferencing in the chapter. Not mentioned in the case are implications for both privacy and data security arising from the use of these technologies. Which specific ones could arise as a result, and to what extent do you believe those would
How will wireless information appliances and services affect the business use of the Internet and the Web? Explain.
What are some of the business benefits and management challenges of client/server networks? Network computing? Peer-to-peer networks?
What is the business value driving so many companies to install and extend intranets rapidly throughout their organizations?
What strategic competitive benefits do you see in a company’s use of extranets?
Refer to the Real World Case on telepresence in the chapter. What seems to be the difference between videoconferencing and telepresence? Given the discussion on the latter in the case, does videoconferencing have a future? Why or why not?
Do you think that business use of the Internet, intranets, and extranets has changed what businesspeople expect from information technology in their jobs? Explain.
The insatiable demand for everything wireless, video, and Web-enabled everywhere will be the driving force behind developments in telecommunications, networking, and computing technologies for the foreseeable future. Do you agree or disagree? Why?
Telepresence is described in the case as a green technology because it replaces air travel with a more environmentally friendly alternative. Recently, many organizations are looking to IT to help them cut their carbon footprint. What other technologies can be helpful in this regard?
The organizations featured in the case are not too keen on the future of business travel. Despite the high quality of current and future telepresence systems, do you believe these companies are missing something by not having people meet face to face? Why or why not? Break into small groups with
Technology enhances the ability of educational institutes to reach students across geographic boundaries. One recent development in this area is YouTube EDU. Go online to check out the site and prepare a report summarizing its objectives, the kind of content available there, and how it could be
If widely adopted, these technologies could conceivably lead to a concentration of specialists in a small number of “hub” institutions, essentially creating a two-tier health care system. Do you believe this would lead to an increase or decrease in the availability of these professionals for
Use the Internet to discover more about the telecommunications products and services, and the current business performance and prospects, of Cisco Systems and Hi-Link and some of their many competitors in the telecom industry. Which telecom hardware and Software Company and IT consulting firm would
In telecommunications network installation and management, as in many other business situations, the choice between “do it yourself” and “let the experts handle it” is a crucial business decision for many companies. Break into small groups with your classmates to debate this choice for
Johan Bergendahl of Ericsson believes the demise of Wi-Fi is rather imminent and that mobile broadband will replace hot spots for wireless access. Search the Internet for current commercial offerings of mobile broadband and compare their features with Wi-Fi hotspots. Which one would you choose?
Go online and look at different companies in one of the industries mentioned in the case, noting which companies offer free wireless access and which ones do not. Break into small groups and brainstorm potential explanations for these differences. Do you see any patterns in the type of companies
1. Implementing telepresence seems to have other, less tangible, advantages beyond travel cost savings. What are some of those? How do you quantify them to make the case for investing in the technology? Provide at least two fully developed examples.2. DLA Piper, MetLife, and the other companies
1. From the perspective of a patient, how would you feel about being diagnosed by a doctor who could be hundreds or thousands of miles away from you? What kind of expectations or concerns would you have about that kind of experience?2. What other professions, aside from health care and education,
1. What were the most important factors contributing to MMCC’s success with its new, secure, self-managed network? Explain the reasons for your choices.2. What are some of the business benefits and challenges of self-managed and externally managed networks?3. Which type of network management
1. Do you agree with the plans by Starbucks to offer time limited free Wi-Fi to customers? Do you think free Wi-Fi would be enough to instill that kind of loyalty? Based on the experiences of the other coffee houses reported above, do you think free access was a critical factor in developing a
Revenue from desktop application sales ends with the sale. Or does it? Companies like Microsoft provide updates, fixes, and security patches to their software while developing the next revenue-generating edition. However, they don’t make another dime until they release the next edition. But that
Many opportunities await those who troll the big job boards, the free-agent sites, the reverse auction services, and the niche sites for specialized jobs and skills. Presented below are diverse samples of employment–related Web sites.• eLance.com (www.elance.com)• Guru.com (www.guru.com)•
Business systems have long served to automate tasks, facilitate data capture, and enable new opportunities. These processes have crept into virtually all businesses and business processes. RE/MAX real estate agent Rosemary Chiaverini remembers well business 20 years ago and the rather cumbersome
Refer to Real World Case 1 on enterprise architecture. What are the advantages of a centralized enterprise architecture? What are the advantages of a decentralized approach that leaves these decisions to the operating units? How do you balance both? Discuss.
Why is there a trend toward cross-functional integrated enterprise systems in business?
Which of the 13 tools for accounting information systems summarized in do you feel are essential for any business to have today? Which of them do you feel are optional, depending on the type of business or other factor?Explain.
What other solutions could there be for the problem of information systems incompatibility in business besides EAI systems?
What are the most important HR applications a company should offer to its employees via a Web-based system? Why?
How could sales force automation affect salesperson productivity, marketing management, and competitive advantage?
How can Internet technologies be involved in improving a process in one of the functions of business? Choose one example and evaluate its business value.
Refer to the Real World Case on Nationwide Insurance in the chapter. Senior management was emphatic about maintaining a 24-month deadline at all cost. Should the scope of the project be adapted to reflect a deadline, or should deadlines reflect the scope of a project? Discuss.
What are several e-business applications that you might recommend to a small company to help it survive and succeed in challenging economic times? Why?
Refer to the example on virtual worlds in the chapter. How do enterprise collaboration systems contribute to bottom-line profits for a business?
Service-oriented architecture (SOA) is a recent approach to systems development and implementation that has much in common (and some differences, as well) with enterprise architecture. Go online and research the similarities and differences. Prepare a report to summarize your work.
Have you considered a career as an enterprise architect? What bundle of courses would you put together to design a major or a track in enterprise architecture? Break into small groups with your classmates to outline the major areas that should be covered.
Technologies and systems involved in financial reporting have received a great deal of attention in the last few years due to renewed regulatory focus on the integrity and reliability of financial information. Go online and research how companies are deploying technology to deal with these issues.
A number of political and cultural issues were involved in the implementation of the “one source of the truth” approach at Nationwide. Can these obstacles be overcome simply by mandating compliance from top management? What else should companies do to help ease these transitions? Break into
Go online and search the Internet for commercial offerings that compete with Cisco’s TelePresence products, such as those noted in the case. Prepare a report comparing and contrasting their features and specifications, and justify your selection. Would it matter whether the purchasing company was
Put yourself in the place of a newly hired Cisco employee. How comfortable would you feel working on a team distributed across the globe, using the technologies described in the case? What would be the major challenges you would face? Break into small groups with your classmates to discuss these
The case refers to a view of employees as “assets, to be acquired, cultivated, and deployed strategically—not unlike product inventory or IT systems.” It also mentions that these systems allow managers to evaluate and promote people on objective criteria. Do you believe extensive adoption of
What are some of the HR trends that seem to be operating behind this renewed emphasis on strategic applications of technology to this functional area? What new developments have recently arisen in this domain? Search the Internet for innovative applications of IT in HRM, and write a report to
1. What does the position of enterprise architect entail? What qualifications or experiences would you think a good enterprise architect should have? Support your answer with examples from the case.2. Consider the different companies mentioned in the case and their experiences with enterprise
1. The project that Nationwide undertook was quite clearly a success. What made this possible? Discuss three different practices that helped Nation wide pull this off. Use examples from the case where necessary.2. The case notes that Nationwide had in mind a simple goal, but faced a difficult
1. What are the main business benefits of the collaboration technologies described in the case?2. Michelle Damrow of Polycom notes Cisco is betting on a proprietary standard for its TelePresence product, while competitors are going with interoperability. Do you agree with Cisco’s strategy? Why or
1. What are some of the business benefits of the technologies described in the case? Provide several examples beyond the mere automation of transaction-oriented processes.2. Do you think the business value of these strategic HRM applications depends on the type of business a company is in, for
Net Suite by Net Suite Inc. (www.netsuite.com) enables small businesses to develop and deploy ERP, CRM, and e-commerce applications quickly. Their Web site presents detailed information about this software suite. Visit Net Suite’s Web site and click on their “Net Suite” product link to see
A large telecommunications company’s real estate holdings include more than 6 million square feet of property. To aid in its more than 400 real estate–related transactions each year, the company contracted the services of a corporate real estate company and a law firm that specialized in
As enterprise systems grow in size to perform ever more operations for an organization, the software system itself becomes increasingly complex and hard to maintain. Add the fact that organizations typically customize these applications and it becomes clear why organizations end up with
Should every company become a customer-focused business? Why or why not?
Why would systems that enhance a company’s relationships with customers have such a high rate of failure?
Refer to the Real World Case on Dow Corning and DirecTV in the chapter. Are mobile applications limited to be scaled-down versions of their enterprise counterparts, or will companies start to develop enter pries applications thinking about mobile deployments? Discuss.
How could some of the spectacular failures of ERP systems have been avoided?
Should companies continue to use EDI systems? Why or why not?
Refer to the Real World Case on Kennametal, Haworth, and Others in the chapter. Do the examples discussed in the case show that customization and ERPs should never go together? Discuss.
How can the problem of overenthusiastic demand forecasts in supply chain planning be avoided?
What challenges do you see for a company that wants to implement collaborative SCM systems? How would you meet such challenges?
Refer to the Real World Case on Cisco Systems and Others in the chapter. Are supply chains becoming so tightly integrated that resilience against external shocks is minimal? Discuss.
Should companies install e-business software suites or “best of breed” e-business software components? Why?
Erik Walters of DirecTV notes that a mobile CRM platform is part of the effort in search of the “360-degree view of the customer.” What does he mean by that? Go online and research this concept, other companies that are embracing it, and what technologies they employ. Prepare a report to
Both companies emphasize the many benefits accrued from their mobile CRM deployments. Chip Reeves of Dow Corning states that the application provides their salespeople with a competitive advantage. Do you agree with this statement? Why or why not? Break into small groups with your classmates to
What offerings are available in the ERP marketplace today that was not available when the companies mentioned in the case first started investing in the technology? What new functionality do these offerings have? Research current ERP alternatives and prepare a report comparing their major features.
Should companies scrap their existing ERP implementations and start from scratch again, or should they keep trying to make their existing investments pay off? What are the advantages and disadvantages of each approach? Break into small groups to discuss these issues.
The ability to accurately forecast demand is one of the major issues involved in the efforts discussed in the case. Go online and research which technologies companies are employing today to improve this aspect of their supply chains. Prepare a presentation to share your findings with the rest of
The case compares short-term tactical needs with long-term strategic investments. How do you make the case, in an economic downturn, for the continued need to invest in technology? Break into small groups and brainstorm some alternatives.
Net Suite Inc. is a leading provider of on-demand enterprise applications, including CRM as featured in the case. Other important players in this market include Salesforce.com and Siebel on Demand. Use the Internet to research all three-product offerings and discover how these companies are faring
The CRM implementations in this case highlight the critical importance of information about customers, their preferences and activities, and how to use it to understand and develop better marketing solutions. On the other hand, the degree to which these companies are able to target customers
1. Think about the business benefits of the mobile CRM deployments discussed in the case. How did Dow Corning and DirecTV benefit from these applications?What can they do that was not possible before? What were the effects on productivity?2. Use examples from the case to illustrate your answer.3.
1. Why does ERP customization lead to so many headaches when it is time to upgrade?2. Why were the systems customized in the first place?3. Cutting payments outright to ERP vendors may not be possible for smaller companies without the in-house resources that larger organizations have. Are they at
1. Cisco Systems went from a “push” to a “pull” approach to its supply chain after the dot-com debacle. How are these two approaches different? Does it depend on the state of the economy, which one should be used? Why?2. What are the different elements that need to come together to bring
1. What are the business benefits of CRM implementations for organizations such as Berlin Packaging and Churchill Downs? What other uses of CRM would you recommend to the latter? Provide several alternatives.2. Do you agree with the idea that smaller organizations are better positioned to be more
On the Internet, small businesses have become big business, and a really big business, Microsoft, wants a piece of the action. The company€™s Small Business Center (www.microsoft.com/smallbusiness) is one of many sites offering advice and services for small businesses moving online. Most
Nowadays new car buyers can configure the car of their dreams on Microsoft’s MSN Autos Web site, as well as those of Ford, GM, and other auto giants. Many independent online car purchase and research companies offer similar services. See Figure. • Autobytel.com www.autobytel.comEnter make
Anonymous transactions on the Internet can have a dark side. Research each of the terms below on the Web. Prepare a one-page report for each term researched. Your paper should describe the problem and provide examples and illustrations where possible. Conclude each paper with recommendations on how
Most businesses should engage in e-commerce on the Internet. Do you agree or disagree with this statement? Explain your position.
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