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business communication essentials
Business And Administrative Communication 11th Edition Kitty Locker, Donna Kienzler - Solutions
Using a cover letter you have written, review your online presence. What key words do you see in your social networking profiles? What job experience, education, and skills are highlighted? How can you make your online profiles more attractive to potential employers? Write an e-mail to your
Write an e-mail application letter with a résumé in the text of the message.
a. Examine the job letter you wrote for Exercise 13.12 or 13.13 and answer the following questions in an e-mail to your instructor:• Who is your audience? Identify them beyond their name. What will they be looking for?• How did you consider this audience when selecting information and the level
After you have written your job letter for Exercise 13.12 or 13.13, bring it to class and share it with a classmate.■ Read your cover letter aloud to your classmate noting any changes you would like to make and any areas that may not sound appropriate.■ Have your classmate reread your job
a. Write to a friend who is already in the workforce, asking about one or more of the following topics:• Are any jobs in your field available in your friend’s organization? If so, what?• If a job is available, can your friend provide information beyond the job listing that will help you write
Interview someone working in a field you’re interested in. Use the questions listed on page 424 or the shorter list here:■ How did you get started in this field?■ What do you like about your job?■ What do you dislike about your job?■ What courses and jobs would you recommend as
Gather information about a specific organization, using several of the following methods:■ Check the organization’s website.■ Read the company’s annual report.■ Pick up relevant information at the Chamber of Commerce.■ Read articles in trade publications and the Wall Street Journal or
Use five different websites, such as those listed in Figure 13.1, to investigate three companies in your career field. Look at salary guides for your level of qualifications, product/service information, news articles about the companies, mission/vision statements, main competitors, annual reports,
Use six recent issues of a trade journal to report on three or four trends, developments, or issues that are important in an industry.As your instructor directs,a. Share your findings with a small group of other students.b. Summarize your findings in an e-mail to your instructor. Include a
Evaluate the following drafts. What parts should be omitted? What needs to be changed or added?What parts would benefit from specific supporting details?1. Dear____:There is more to a buyer’s job than buying the merchandise. And a clothing buyer in particular has much to consider.Even though
Revise each of these sentences to improve you-attitude and positive emphasis. You may need to add information.\6. I am looking for a position that gives me a chance to advance quickly.7. Although short on experience, I am long on effort and enthusiasm.8. I have been with the company from its
Revise each of these sentences to improve you-attitude and positive emphasis. You may need to add information.1. I got laid off at Barlons three months ago when they down-sized.2. Your company needs someone like me, who has the experience and knowledge to take your department to new heights.3. I
All of the following are first paragraphs in prospecting letters written by new college graduates. Evaluate the paragraphs on these criteria:■ Is the paragraph likely to interest readers and motivate them to read the rest of the letter?■ Does the paragraph have some content that the student can
All of the following are first paragraphs in prospecting letters written by new college graduates. Evaluate the paragraphs on these criteria:■ Is the paragraph likely to interest readers and motivate them to read the rest of the letter?■ Does the paragraph have some content that the student can
As you have read, it is crucial that your job letter be error-free. One common error in job letters, and one that spell-checker programs will not catch, is confusing word pairs like affect/effect. Practice choosing the correct word with Exercises B.12, B.13, and B.14 in Appendix B.
7. How can you improve your online presence to make a virtual cover letter? (LO 13-3)
6. What are 10 ways to create a professional image with your letter? (LO 13-2)
5. What are five tips for writing a job letter that makes you look attractive to employers? (LO 13-2)
4. What are the differences between solicited and prospecting letters? (LO 13-2)
3. What is the difference between information and referral interviews? (LO 13-1)
2. What are some ways to research specific employers?(LO 13-1)
1. What are three ways that job letters differ from résumés? (LO 13-2)
LO 13-3 Use social networking and a personal website to create a virtual cover letter.
LO 13-2 Write a job letter that makes you look attractive to employers.
Find the information you need to write a good job letter to a specific employer.
Working individually, in pairs, or in small groups, as your instructor directs, look at six profiles on LinkedIn.You could use those of your classmates, family members, or local businesspeople.■ Which one has the best résumé? Why?■ How do the profiles and résumés differ? ■ Which one has
Working individually, in pairs, or in small groups, as your instructor directs,a. Look at five of the example student résumés on VisualCV.com . What features do you like? Why?What features would you change or omit? Why? What are the advantages of VisualCV over your own web page? Disadvantages?b.
Create a web or paper portfolio highlighting your professional and academic accomplishments. Include course projects, workplace samples, and other documents that support your professional accomplishments and goals.Write an e-mail to your instructor listing each item in your portfolio and explaining
Some job seekers are now using online resources such as Prezi (a modern presentation tool) to create and present résumés to employers. Go to the Prezi website at http://prezi.com/explore/prezumes-and-portfolios/ and look through five or six of the submissions. In a small group answer the
Answer the Résumé Checklist questions (see page 409)for your résumé:Variation: Review a class member’s résumé using the same checklist questions.
Write a résumé that you could use in your job search.As your instructor directs,a. Write a résumé for the field in which you hope to find a job.b. Write two different résumés for two different job paths you are interested in pursuing. Write an e-mail to your instructor explaining the
Your online reputation is vital to your successful job search. Evaluate your reputation online using the following steps.a. Search for your name on Google. What are the results on the first page? Do you see a positive online presence?b. Search for your name on Google and click on the Images search
Write a job description for your “dream position.”Include the following:■ Position title.■ Position description including tasks, special requirements.■ Location.■ Work hours.■ Working conditions (for example, office space, scheduling, amount of supervision).■ Company culture.■
Using the questions under “Evaluating Your Strengths and Interests” on pages 377–78, determine what is important to you in a career. Write your answers to the questions. Are you taking the necessary steps to align with your strengths and interests? What kinds of careers line up with your
Use 10 of the verbs from Figure 12.7 to write action statements describing what you’ve done in paid or volunteer work, in classes, in extracurricular activities, or in community service
15. Why is it more important now than ever before to be completely honest on your résumé? (LO 12-5)
14. What safety precautions do you need to take when you post your résumé online? (LO 12-5)
13. Pick one of the common problems job hunters may face and explain how you would deal with it if it happened to you during your career. (LO 12-4)
12. What can you do to help get the best references possible?(LO 12-3)
11. How can activities help make you look attractive to potential employers? (LO 12-3)
10. What kinds of details make your experience look most attractive to potential employers? (LO 12-3)
9. What are key words? How do you use them in your summary of qualifications? In electronic résumés?(LO 12-3)
8. Why are career objectives hard to write? (LO 12-3)
7. What are factors you should consider when preparing your contact information? (LO 12-3)
6. How can you use writing components such as emphasis and details to help set yourself apart from other candidates? (LO 12-3)
5. What is the role of social networking in your job search? (LO 12-2)
4. What is the role of networking and internships when you are looking for a job? (LO 12-2)
3. How can you use the Internet effectively in your job search? (LO 12-2)
2. What should you do a full year before your job search? (LO 12-1)
1. What should you do soon after starting college to prepare for your job search? (LO 12-1)
Soon after the iPhone 5 went on sale, Apple customers publicly aired grievances with the company for releasing a product with so many technical glitches in its mapping application. Within a week, Apple CEO Tim Cook issued an apology letter to disgruntled customers regarding these glitches. Many
During your collaborative writing group meetings, keep a log of events. Record specific observations of both effective and ineffective things that group members do.Then evaluate the performance of the other members of your group. (If there are two or more other people, write a separate review for
You’re ready for the job market, transfer to a four-year college, or graduate school, and you need letters of recommendation.As your instructor directs,a. Assume you’ve orally asked an instructor for a recommendation, and he or she has agreed to write one, but asks, “Why don’t you write up
During the 2012 presidential election, some political action committees sought increased voter participation by sending eligible voters mailings indicating whether or not they voted in previous elections as well as whether or not their neighbors did. Although the mailings did not reveal how the
As a supervisor in a state agency, you have a dilemma. You received this e-mail message today:From: John Inoye, Director of Personnel, Department of Taxation Subject: Need Recommendation for Peggy Chafez Peggy Chafez has applied for a position in the Department of Taxation. On the basis of her
Your supervisor has decided the employees of the company should participate in a weight-loss program and compete against the business across the street. Your supervisor isn’t sure how to begin the program and is asking you for some ideas. She wants to know:■ How can we get employees interested
Your computer network has been experiencing slowdowns, and an investigation has uncovered the reason.A number of employees have been using the system to download and share songs and vacation photos. You are concerned because the bulky files clog the network, and downloading files opens the network
You are residence director at Expensive Private University.Enrollment at your school has been declining because of repeated publicity about excessive drinking among the students. Last year 23 were treated for alcohol poisoning at the local hospital, and one died.You have been ordered by the
As they try to undo the harm from YouTube drinking videos starring their institutions, school officials are making their own YouTube videos. Some, such as deans lecturing on course offerings, are ludicrously bad.Other videos are slick promotional films. Still others, such as videos of classes, are
Your co-worker is concerned about the new computer software that IT just installed on everyone’s office computers.She is not very familiar with the new program and has been struggling to figure it out. She wants to request a training session for those who still do not feel comfortable with the
Susan has taken the following notes about her group’s meetings. Which of the following are specific observations that she could use in a performance review of group members? If she had it to do over again, what kinds of details would turn the inferences into observations?1. February 22: Today was
For each of the following situations requiring a persuasive message, choose the persuasive approach that you feel would work best. Explain your reasoning; then give a short list of the types of information you’d use to persuade your audience.1. Asking for an extension on a project.2. Requesting a
Evaluate the following postscripts. Will they motivate readers to read the whole message if readers turn to them first? Do they create a strong ending for those who have already read the message?1. P.S. It only takes one night’s stay in a hotel you read about here, one discounted flight, one
Persuasion uses lots of pronouns. Correct the sentences in Exercise B.4, Appendix B, to practice making pronouns agree with their nouns, as well as practicing subject–verb agreement
14. How are websites being used for persuasion? What are some concerns relevant to their use for persuasion?(LO 11-7)
13. How are social media being used for persuasion?(LO 11-7)
12. What kind of logical proof is used in fund-raising messages? (LO 11-6)
11. What are ways to de-emphasize costs or donation requests? (LO 11-6)
10. What are four good beginnings for sales and fundraising messages? (LO 11-6)
9. What are ways to build emotional appeal? (LO 11-4 and LO 11-5)
8. What are 10 ways to deal with objections? (LO 11-4 and LO 11-5)
7. How do you develop a common ground with your audience? (LO 11-5)
6. How do you organize persuasive problem-solving messages? (LO 11-5)
5. How do you start the body of persuasive direct requests? Why? (LO 11-4)
4. Why aren’t threats effective persuasion tools?(LO 11-3)
3. What are three basic persuasive strategies? In what kinds of situations is each preferred? (LO 11-3)
2. What are four questions you should answer when analyzing persuasive situations? Which question do you think is the most important? Why? (LO 11-2)
1. What are the purposes of persuasive messages?(LO 11-1)
As your instructor directs, write a negative letter that responds to one of the following scenarios:■ Write a letter to the owner of a restaurant where you received poor service.■ Write a letter to a company whose product unsatisfactorily met your expectations or needs.■ Identify a current
Your boss has been pressuring you because you are weeks late turning in a termination report. However, you cannot begin your section of the report until your colleague, Matt Churetta, finishes his section. Right now, he is the problem. Here is a series of e-mail exchanges between you and
You are Midas Investment Services’ specialist in estate planning. You give talks to various groups during the year about estate planning. You ask nonprofit groups(churches, etc.) just to reimburse your expenses; you charge for-profit groups a fee plus expenses. These fees augment your income
You noticed recently that Clare, the woman who works next to you at a call center, takes extended lunches and makes a lot of personal phone calls. As the result of her phone calls and breaks, you and your co-workers complete more work throughout the day. After discussing the situation with a close
Here are three rejections letters to an applicant who applied for an accounting position.1. We realize that the application process for the accounting position at AlphaBank required a substantial amount of thought, time, and effort on your part. Therefore, we would like to express our sincere
You’re the director of the city’s Division of Water. Your mail today contains this letter:When we bought our pool, the salesman told us that you would give us a discount on the water bill when we fill the pool. Please start the discount immediately. I tried to call you three times and got
As the licensing program coordinator for your school, you evaluate proposals from vendors who want to make or sell merchandise with the school’s name, logo, or mascot. If you find the product acceptable, the vendor pays a $250 licensing fee and then 6.5% of the wholesale cost of the merchandise
You’re director of management and information systems in your organization. At your monthly briefing for management, a vice president complained that some employees have posted personal web pages on the company’s web server.“It looks really unprofessional to have stuff about cats and children
Create a civility policy for your business communication classroom.■ What oral behaviors do you want to address?■ What nonverbal behaviors should you address?■ What negative consequences could your guidelines have?Watch the tone of your policy to ensure it follows your own civility
Reread the sidebar “A Successful Apology” on page 299;then read Rahman’s apology at https:// jawbone.com/up/guarantee . In small groups, discuss the following questions:■ Which pattern of organization ( Figure 10.1 ) does the apology use?■ How well does the apology letter follow the
Your newspaper ran an article on the front page of the business section featuring a local business that provides employees with unlimited vacation days. Now your Employees Council has come to you requesting the same perk. They say they are all responsible adults who would see that their work is
State University asks students to file an application to graduate one term before they actually plan to graduate.The application lists the courses the student has already had and those he or she will take in the last term. Your office reviews the lists to see that the student will meet the
Write a brief response for these office situations. Remember, you do not want to alienate your co-workers.1. Turn down a request to volunteer. (What are some responses that almost guarantee getting recruited?)2. Turn down a request to contribute to a fund-raiser.3. Ask a colleague who loves to
Rewrite the following negative message so it follows the guidelines for negative messages:Dear Valued Employee:I’m afraid the company will not be able to grant you your requested vacation time at this particular time. You recently took your allotted time of maternity leave, and the company has a
Your boss has asked you to draft a companywide e-mail that explains a change in policy. Previously, the company would buy a cake for each employee’s birthday and there would be a small celebration in the office. However, due to budget cuts, the company will no longer be purchasing cakes for each
Read the following situations and decide how you would handle them. You know that you will need to inform your boss, but how will you report what happened?Will you apologize? What channel will you use?Discuss as a class.■ Your boss was looking for a new part-time assistant, just for the summer.
3. Dear Mr. Steele:Over the years, we’ve found that the best credit risks are people who pay their bills promptly. Since two of your student loan payments have been late, we won’t extend store credit to you right now. Come back with a record of six months of on-time payments of all bills, and
2. Dear Frank:No, you can’t have a C’est Bon credit card—at least not right now. Get your financial house in order and try again.Fortunately for you, there’s an alternative. Put what you want on layaway. The furniture you want will be held for you, and paying a bit each week or month will
1. Dear Mr. Steele:Your request to have a C’est Bon charge account shows that you are a discriminating shopper. C’est Bon sells the finest merchandise available.Although your income is acceptable, records indicate that you carry the maximum allowable balances on three bank credit cards.
Negative news is frequently placed in dependent clauses to help de-emphasize it. Unfortunately, some dependent clauses and phrases are dangling or misplaced modifiers. Do the exercise from Appendix B on improving modifiers (B.6) to help you learn to recognize this error.
8. What are some cautions for using technology to convey negative news? (LO 10-6)
7. What are some different varieties of negative messages?What are some examples from the chapter text and sidebars? (LO 10-5)
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