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business communication essentials
Business Communication Essentials Fundamental Skills For The Mobile Digital Social Workplace 8th Edition Courtland Bovee, John Thill - Solutions
Indicate whether the direct or the indirect approach would be best in each of the following situations.1. An email message to a car dealer, asking about the availability of a specific make and model of car2. An email message from a recent college graduate, requesting a letter of recommendation from
For the following items, insert quotation marks, parentheses, and ellipses as needed, and add italics wherever necessary.1. Be sure to read How to Sell by Listening in this month’s issue of Fortune.2. Her response see the attached memo is disturbing.3. Contact is an overused word.4. We will
The following items may contain errors in grammar, capitalization, punctuation, abbreviation, number style, word division, and vocabulary. Rewrite each sentence, correcting all errors. If a sentence has no errors, write “Correct” for that number.1. Commerce One helps its customer’s to more
How can you make the tone in a report more formal?
In addition to telling readers why an illustration is important, why else should you refer to it in the text of your document?
The following items may contain errors in grammar, capitalization, punctuation, abbreviation, number style, word division, and vocabulary. Rewrite each sentence, correcting all errors. If a sentence has no errors, write “Correct” for that number.1. For the lst time, thank’s to largely deals
The following items may contain errors in grammar, capitalization, punctuation, abbreviation, number style, word division, and vocabulary. Rewrite each sentence, correcting all errors. If a sentence has no errors, write “Correct” for that number.1. All too often, whomever leaves the most out of
What are the situations in which a printed memo or letter might be preferable to a digital message?
Why are subject lines important in email messages?
What is word-of-mouth marketing?
How can Twitter be used to crowdsource research?
Why might a request for a recommendation be rejected, even if the person writing is qualified for the opportunity?
What is the first step to take when writing instructions?
How can you avoid sounding insincere when writing a goodwill message?
Revise the following messages so that they are more direct and concise.1. You’re applying for a job as a website designer at a digital marketing agency. In a previous job at another agency, you excelled at website design but you were also asked to “pitch” the agency’s services to potential
Rewrite the following sentences to make them more direct and concise.1. We wanted to invite you to our special 40 percent off by invitation-only sale. The sale is taking place on November 9.2. We wanted to let you know that we are giving a special edition tote bag with every $100 donation you make
Revise the following messages so that they are more direct and concise.1. I can’t make heads or tails of this trip report. Did you accomplish the tasks you set out to accomplish or only some of them or none of them? I see that you visited four separate clients but instead of enumerating the
With another student, decide on the best strategy for a message to all employees announcing that to avoid layoffs, the company will reduce salaries by 10 percent for the next six months.1. If the company is small and all employees work in the same location, which medium would you recommend for
One of the reasons you accepted the job offer from your current employer was the happy, relaxed vibe of the open-plan office. When you interviewed, it seemed as far away from a boring, conventional “cubicle farm” as you could get, which appealed to your nonconformist instincts. After a year in
In the weeks after your company rolled out a new online collaboration system, you thought your eyesight was beginning to fail. You had to squint to read posted messages, and the file archive was almost impossible to navigate because you couldn’t read the file names. Then you noticed people in the
Locate an online announcement for a new product you find interesting or useful. Read enough about the product to be able to describe it to someone else in your own words, then write four Twitter tweets: one to introduce the product to your followers and three follow-up tweets that describe three
What five general goals could you have for delivering bad news?
What are four options for declining a request to provide someone with a recommendation?
Should you ever apologize when giving an employee a negative performance evaluation? Why or why not?
What role do demographics and psychographics play in audience analysis during the planning of a persuasive message?
What role do champions have in social media marketing?
Select a business topic that interests you and configure a Twitter monitoring tool such as TweetDeck (tweetdeck.twitter.com) to track tweets on this topic. After you’ve found at least a dozen tweets, identify three that provide potentially useful information and describe them in a brief email
For the following items, insert the required dashes (—) and hyphens (-).1. Three qualities speed, accuracy, and reliability are desirable in any applicant to the data entry department.2. A highly placed source explained the top secret negotiations.3. The file on Marian Gephardt yes, we finally
What does quality of hire mean?
Why is networking an essential part of your lifelong career planning?
What is the purpose of a résumé?
Why do most employers prefer chronological résumés over functional résumés?
Why is it important to find and use relevant keywords in your résumé?
What is the function of the headline in a LinkedIn profile?
How should you approach your LinkedIn headline if you don’t have any work experience in your target profession?
Identify a position in an interesting career field that you could potentially be qualified for upon graduation. Using at least three different sources, including the description in an online job posting, create a list of 10 keywords that should be included in a résumé customized for this position.
For the following items, correct number styles wherever necessary.1. We need to hire one office manager, four accountants, and twelve programmer-analysts.2. The market for this product is nearly six million people in our region alone.3. Make sure that all 1835 pages are on my desk no later than
The following items may contain errors in grammar, capitalization, punctuation, abbreviation, number style, word division, and vocabulary. Rewrite each sentence, correcting all errors. If a sentence has no errors, write “Correct” for that number.1. Speaking at a recent software conference Alan
Research is a critical element of the job-search process. With information in hand, you increase the chance of finding the right opportunity (and avoiding bad choices), and you impress interviewers in multiple ways by demonstrating initiative, curiosity, research and analysis skills, an
For the following items, correct any errors you find:1. In this department, we see a lot of mistakes like that.2. In my judgement, you’ll need to redo the cover.3. He decided to reveal the information, irregardless of the consequences.4. Why not go along when it is so easy to accomodate his
For the following items, indicate the correct word provided in parentheses.1. Everyone (accept/except) Barbara King has registered for the company competition.2. We need to find a new security (device/devise).3. The Jennings are (loath/loathe) to admit that they are wrong.4. The judge has ruled
The following items may contain errors in grammar, capitalization, punctuation, abbreviation, number style, word division, and vocabulary. Rewrite each sentence, correcting all errors. If a sentence has no errors, write “Correct” for that number.1. An entrepreneur and their business, are so
Why are the questions you ask during an interview as important as the answers you give to the interviewer’s questions?
Select a large company (one on which you can easily find information) where you might like to work. Use online sources to gather some preliminary research on the company; don’t limit your search to the company’s own website.● What did you learn about this organization that would help you
Prepare written answers to 10 of the questions listed in Table 14.4 shown below. TABLE 14.4 Twenty-Five Common Interview Questions Questions About College 1. What courses in college did you like most? Least? Why? 2. Do you think your extracurricular activities in college were worth the time you
Divide the class into two groups. Half the class will be recruiters for a large department store chain that is looking to fill 15 manager trainee positions. The other half of the class will be candidates for the job. The company is specifically looking for candidates who demonstrate these three
With its encouragement of video applications and abandonment of traditional job postings, Zappos might be starting a mini trend toward a new style of employment application.Your task: Identify a company where you would like to work and assume that it encourages candidates to submit video
How could use you the group interview format to distinguish yourself as a team player?
What is the STAR approach to answering interview questions?
How does a structured interview differ from an unstructured interview?
How can you apply the AIDA model to an application letter?
Your boss, the national sales manager, insists that all company sales reps continue to carry full-size laptop computers for making presentations to clients and to manage files and communication tasks. In addition to your laptops, you and your colleagues have to carry a bulky printed catalog and a
Assume that you will have time for only one course next term. Identify the criteria you will use to decide which of several courses to take.Your task: List the pros and cons of four or five courses that interest you and use the selection criteria you identified to choose the one course that is
Mistakes can be wonderful learning opportunities if we’re honest with ourselves and receptive to learning from mistake.Your task:Identify a mistake you’ve made something significant enough to have cost you a lot of money, wasted a lot of time, harmed your health, damaged a relationship, created
As you’ve probably experienced, trying to keep all the different schools straight in one’s mind while researching and applying for colleges can be difficult. Applicants and their families would no doubt appreciate a handy summary of your college or university’s key points as they relate to
Anyone contemplating investing in the stock market is likely to shudder at least a little bit at the market’s ups and downs.Your task:Write a brief informational report for your class blog that contains a chart of one of the major stock market indexes (such as the Dow Jones Industrial Average or
Concern is growing in many youth sports about the negative consequences of existing approaches to player development and competition. The long-term athlete development (LTAD) approach aims to instill methods and mindsets that will make athlete development more successful in the long run while
Employers and employees alike have embraced telecommuting as a way to reduce costs and save time.Your task:Assume you work for a company that develops security software to protect corporate information networks. The executive team is considering developing a new product specifically for the
You’re the vice president of operations for a Florida fast-food chain. In the aftermath of a major hurricane, you’re drafting a report on the emergency procedures to be followed by personnel in each restaurant when storm warnings are in effect. Answer who, what, when, where, why, and how, and
You work for a movie studio that is producing a young director’s first motion picture, the story of a group of unknown musicians finding work and making a reputation in a competitive industry. Unfortunately, some of your friends leave the screening saying that the 182-minute movie is simply too
Would “Look into employee morale problems” be an effective problem statement for a report? Why or why not?
How do proposal writers use an RFP?
What are the three major ways to organize an analytical report?
Should you use primary research before or after secondary research? Why?
What is paraphrasing, and what is its purpose?
What are the three basic categories of reports?
How does a conclusion differ from a recommendation?
The following items may contain errors in grammar, capitalization, punctuation, abbreviation, number style, word division, and vocabulary. Rewrite each sentence, correcting all errors. If a sentence has no errors, write “Correct” for that number.1. A pitfall of internal promotions is, that a
Please send us four cases of filters two cases of wing nuts and a bale of rags.1. Your analysis however does not account for returns.2. As a matter of fact she has seen the figures.3. Before May 7 2015 they wouldn’t have minded either.4. After Martha has gone talk to me about promoting her.5.
At lunch with a colleague from your department last week, you discovered that as much as you both love your jobs, family obligations are making it difficult to keep working full-time. Unfortunately, your company doesn’t offer any conventional part-time jobs because it needs to keep positions such
While sitting at your desk during lunch break, slumped over as usual, staring at your computer screen, you see an online article about the dangers of sitting at your desk all day. Yikes. The article suggests trying a standing desk—or, even better, a treadmill desk, which has an exercise treadmill
As a strong advocate for the use of social media in business, you are pleased by how quickly people in your company have taken up blogging, wiki writing, and other new-media activities. You are considerably less excited by the style and quality of what you see in the writing of your colleagues.
Managing a new-product launch can be an aggravating experience as you try to coordinate a wide variety of activities and processes while barreling toward a deadline that is often defined more by external factors than a realistic assessment of whether you can actually meet it. You depend on many
Convincing people to give their music a try is one of the toughest challenges new bands and performers face.Your task: Imagine you’ve taken on the job of promoting an amazing new band or performer you just discovered. Choose someone you’ve heard live or online and write 100 to 200 words of
Effective microblogging messages emphasize clarity and conciseness and so do effective sales messages.Your task: Find the website of any product that can be ordered online (any product you find interesting and that is appropriate to use for a class assignment). Adapt the information on the
At this point in your collegiate career, you’ve developed areas of academic expertise that could benefit other students. After kicking around moneymaking ideas with friends, you decide that the tutoring business would be a more enjoyable way to share your expertise than a regular part-time
You and your tutoring team know you should take advantage of every social media platform to inform potential clients about your new company.Your task: With the same team as in compose four tweets to introduce your tutoring service on Twitter. The first one should be limited to 117 characters
Determine whether the following sentences focus on features or benefits; rewrite them as necessary to focus on benefits.1. All-Cook skillets are coated with a durable, patented nonstick surface.2. The message archiving function saves every discussion thread in a way that is easily searchable by any
How do emotional appeals differ from logical appeals?
What are demographics and psychographics?
Why do promotional messages need to be short and simple on mobile devices?
Is the “hard-sell” approach unethical? Why or why not?
Knowing how much online product reviews can shape consumer behavior, the other cofounder of your company has just circulated an internal email message with the not-so-subtle hint that everyone in your small startup should pose as happy customers and post glowing reviews of your new product on
Professional musicians do everything they can to keep the show going, particularly for tours that are scheduled months in advance. However, illness and other unforeseeable circumstances can force an act to cancel shows, even after all the tickets have been sold.Your task: Choose one of you
You enjoy helping other people learn, and your part-time work as a tutor for high-school students has brought in some much-needed income during the past two years. You pride yourself on giving everything you can to help every one of your clients, but you’ve reached the end of the line with Drew
You’re delighted to get a message from an old friend and colleague, Heather Lang. You’re delighted right up to the moment you read her request that you write a recommendation about her web design and programming skills for your LinkedIn profile. You would do just about anything for
Sheila Elliot, a well-known actress, appeared on a national talk show last night and claimed that your company’s Smoothstone cookware was responsible for her toddler’s learning disability. Elliot said the nonstick surfaces of Smoothstone pots and pans contain a dangerous chemical that affected
For these items, indicate the verb form called for in each sentence.I (present perfect, become) the resident expert on repairing the copy machine.
For these items, indicate the verb form called for in each sentence.Since Joan was promoted, she (past perfect, move) all the files to her office.
For these items, indicate the verb form called for in each sentence.Next week, call John to tell him what you (future, do) to help him set up the seminar.
For these items, indicate the verb form called for in each sentence.By the time you finish the analysis, he (future perfect, return) from his vacation.
For these items, rewrite the sentences so that they use active voice instead of passive.The failure to record the transaction was mine.
For these items, rewrite the sentences so that they use active voice instead of passive.Have you been notified by the claims department of your rights?
For these items, rewrite the sentences so that they use active voice instead of passive.We are dependent on their services for our operation.
For these items, rewrite the sentences so that they use active voice instead of passive.The damaged equipment was returned by the customer before we even located a repair facility.
In these items, indicate the correct verb form provided in parentheses.Everyone upstairs (receive, receives) mail before we do.
In these items, indicate the correct verb form provided in parentheses.Neither the main office nor the branches (is, are) blameless.
In these items, indicate the correct verb form provided in parentheses.C&B Sales (is, are) listed in the directory.
In these items, indicate the correct verb form provided in parentheses.When measuring shelves, 7 inches (is, are) significant.
In these items, indicate the correct verb form provided in parentheses.About 90 percent of the employees (plan, plans) to come to the company picnic.
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