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business
introduction e-business management
Business Of Sport Management 2nd Edition John Beech, Simon Chadwick - Solutions
identify the wide range of corporate and brand objectives that can be achieved through sponsorship and endorsement;
appreciate the major stages in the development of an effective sport sponsorship or endorsement programme;
identify important management issues in relation to sponsorship and endorsement activities.
Do you feel that the situation described above relates purely to Formula One or is the concern a more general one?
What are the factors that may contribute to a decline in the value of sport sponsorship properties or limit a company’s willingness to be involved in this form of activity?
What are the potential impacts of the global financial crisis on a company’s sponsorship strategies?
What were the objectives that Carlsberg-Tetley set out to achieve through sponsorship of the England cricket teams?
The notion of fit is discussed earlier in the chapter. Is there a fit between Tetley Bitter and English cricket?
Use the examples above as a basis for a discussion of the legality and morality of ambush marketing. Following this discussion, develop your own definition of ambush marketing.
identify the characteristics of sport programmes that are of importance when analysing them as commodities;
analyse the cost structure of sport broadcasting;
analyse the market behaviour of companies involved in the production and distribution of sports programmes;
analyse various sale procedures of media rights;
understand the rationale behind the regulations of sports programmes, such as the Listed Events regulation.
What is the welfare economic rationale for prohibiting broadcasters from collaborating?
Discuss the challenging of monitoring, and unveiling, collaborations between broadcasters.
What are the major differences between individual and collective sale of media rights?
Discuss whether it is a good idea for the clubs to limit the number of matches being broadcast.
Why are many sports governing bodies negative towards regulations such as the Listed Events?
What are the welfare economic rationales that support the implementation of such regulations?
Discuss to what degree the cost structure of sport broadcasting can stimulate international sale of media rights.
Discuss the consequences that various forms of business integration can have for sports broadcasting.
Imagine that a sport governing body in your country plans to auction the media rights for a popular tournament. They are uncertain whether to stage an open auction or a secret auction, and therefore they ask for your advice on this matter.
define the scope of risk for a sports organisation;
explain the importance of risk and crisis management for sports businesses;
understand that organisations may incubate the potential for failure themselves;
identify the range of threats and hazards faced by sports organisations;
understand the key components of effective crisis incident management.
To what extent does the status of FIFA and the global impact the industry possesses allow it to flout or accrue special privileges?
What explanations can you identify to account for past failures to regulate the football industry effectively?
To what extent is it possible to prepare for unexpected extreme events such as the credit crunch or major political upheavals?
Does the focus upon success on the field, pitch or pool create a managerial mindset not well attuned to managing failure when it arises?
How highly does crowd safety figure in sport business priorities?
Do you consider stadium disasters manifestations of a deeper crisis of management?
Tiger Woods is not the first sports celebrity engage in marital infidelity. Identify the reasons why, in your opinion, the reputation of Tiger Woods suffered so dramatically as allegations of his misbehaviours emerged.
How do you think sports celebrities could reduce the threat of such media and public fallout, should misdemeanours or misbehaviours suddenly emerge?
Should a sport celebrity’s personal life have any impact on their professional work?
You are a consultant briefed to prepare a report dealing with risk management across the soccer industry. Prepare a matrix for FIFA and for a professional football club. How might these be clustered?
What is a crisis management approach?
What is the nature of the hazards with which we are faced?
What is the potential impact upon our business and other stakeholders?
What is the probability of a failure occurring?
What are our key business and operational objectives?
How do we use our resources to achieve our strategic objectives and add value?
What linkages and dependencies exist within our supply network?
What are the potential consequences of the threats identified?
What seasonal trends or critical timing issues might affect us?
Is the risk acceptable to our stakeholders and us?
What should be done to manage risk?
understand the nature and scope of the sports betting industry;
identify the major sectors of the industry and analyse the differences and similarities between them;
understand the major ways in which sports betting is undertaken;
analyse the major drivers for change in the industry;
understand the changing relationships between the sports, betting and media industries.
Was Betfair justified in taking the extreme step of voiding all bets on the match?
Should bets be voided in all cases where a player retires through injury?
Should in-game betting be banned?
Are unusual betting patterns on a match sufficient evidence to launch an investigation which threatens a player’s career? Should players be able to seek compensation if the case against them is not proved?
Would legalising sports betting have any effect on the incentives for players and others to cheat given the scale of illegal sports gambling?
Would punishing sports cheats be an effective way of reducing the incentives for gamblers to try and influence the outcomes of games?
Should legalised sports gambling be limited to specific forms of betting, for example multiple (parlay) bets on the outcomes of several matches but not results of individual games?
Is corruption in sport an individual issue or are institutional and cultural factors partly to blame?
Will punishing individual players be effective in eliminating corruption?
Should countries be banned from playing international cricket if institutionalised corruption is thought to be damaging the integrity of sport?
How do instances such as this damage the sports betting industry? How do they damage cricket?
Should sports betting companies pay sports event owners for the right to offer odds on the outcomes of events?
Who should be responsible for ensuring that the integrity of sport is not undermined through illegal betting activity?
What might the effects of increased regulation of betting markets be?
Why do sportsmen succumb to inducements to act dishonestly?
What issues are raised for sports betting by the globalisation of markets?
define the impacts of mega sports events;
describe the benefits of sports for a city/destination/nation;
describe the foundations of cost–benefit analysis in sports;
critically reflect on the methods for evaluating the impacts of sports mega events (economic, socio-cultural, environmental, political);
explore the stages of the event life cycle.
What are the positive/negative environmental impacts related to sports mega events? What efforts can be undertaken to minimise negative environmental impacts?
How does sports tourism benefit from hosting a sports event?
Why is it critical to involve all local and regional stakeholders in the planning and organising of a sports event?
What are the socio-cultural impacts associated with events?
What are the advantages and disadvantages of building permanent venues v. the utilisation of temporary venues for a multi-sports event?
How can a city benefit from an event?
Why is it important that the planned image boost of an event relates to the destination positioning and brand?
Will the International Olympic Committee (IOC) be successful in attracting a younger target audience by launching the Youth Olympic Games?
Should indoor sports venues at a winter sports event be concentrated in the host city or spread out to include other host communities?
How can changes in national pride or national identity be considered as an impact of an event?
What are the differences between mega, hallmark and special events?
What different approaches of assessing the impacts of mega sports events can be distinguished?
Describe the ideal steps of a cost–benefit analysis using the example of a mega sports event.
Discuss the stages of the event life cycle.
Outline the various processes which take place as a sport moves from a pure sport activity to a sport business.
Identify the scope of the business of sport and of sport businesses;
Identify the main business factors which are relevant to the management of sports organisations;
Explain the facets of sport which make it different from conventional businesses;
Identify the main contents of this book.
Why do you think the Northern clubs were willing to force their case through?
Why do you think the League introduced new rules of play?
Given the context of history, is it an absurdity that there is a British Amateur Rugby League Association and, recently, there has been a body called English Professional Rugby Union Clubs?
As a Rugby Union club manager in the early 1990s (i.e. before the permitting of payment to players), how might you have addressed the problem of stopping players moving to the paid world of Rugby League?
Compare the distribution of wealth between particular clubs and players in the two games, noting where the balance has changed over time.
Why do you think there was a rapprochement between the two amateur ‘wings’ but not between the two games as a whole?
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