Digital Business And E Commerce Management 7th Edition Dave Chaffey, Tanya Hemphill, David Edmundson-Bird - Solutions

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To what extent is it possible to view the Atlanta Games as representing an Olympian ideal?
How do individuals in team sports rise above their team-mates in securing sponsorship deals?
Review the ways in which Olympic sponsorship enhances the brands of each of the ten TOP sponsors.
As businesses go, the sport industry is like the music industry.’ Explore this statement by comparing and contrasting the two industries.
Sport management and the sociology of sport are irrevocably interconnected’. Discuss.
In the 1880s, Preston North End regularly fielded teams with up to nine ‘imported’Scottish players. How, if at all, is this different from today’s Chelsea fielding a team of 11 overseas non-home nationals?
Differentiate three concepts of governance – systemic governance, corporate, organisational or good governance, and political governance– and explain the relevance of these concepts to management in the sports industries;
Clarify changes in the nature of systemic governance in terms of the environment, and skills demanded, of managers in sports systems;
Identify and apply criteria for the evaluation of good governance and related ethical practices in sports management contexts;
Clarify the nature of the relationship between normative governance concerns and ethical business practices in the context of the commercialisation and professionalisation of sport;
Highlight the nature of political governance of sport and the implications for managers in the delivery of services and the implementation of policies.
To what extent does boxing suffer as a sport through the proliferation of governing bodies? Are there any advantages to this atypical state of affairs?
Is the objective of unified titles an effective step in producing a unified body?
Might this bizarre and dysfunctional situation have reasonably been anticipated?
Are there any circumstances where games should be replayed because the original result might be considered unsound?
How might being owned by a Supporters Trust, as opposed to being owned by a millionaire ‘benefactor’ for example, impact on the ways in which a club is run?
Fan ownership is clearly viable in large clubs, as the German Bundesliga evidences.How might a Supporters Trust at a Premier League club, as for example in the cases of Manchester United and Newcastle United, raise enough capital to make a credible bid for buying the club while still keeping to the
The track record of success for Supporters Trusts which have taken over clubs in England is patchy. Suggest reasons why this is the case.
Investigate the ways that the IOC and/or FIFA are structured, and the ways in which they operate. Using the Grant and Koehne (2005) model of accountability mechanisms (see Table 2.6), evaluate their accountability.
What are the advantages and disadvantages of the idea of establishing a single global body as the ultimate authority for sport governance?
How do governments attempt to control the use of the Internet?
Summarise adoption patterns across the continents.
Identify the different elements of an organisation’s macro-environment that impact on an organisation’s digital business and digital marketing strategy
Assess the impact of legal, privacy and ethical constraints or opportunities on a company
Assess the role of macro-economic factors such as economics, governmental digital business policies, taxation and legal constraints
What are the constraints, that such as legal issues, that should be taken into account when developing and implementing a digital business strategy?
How can trust and privacy be assured for the customer while seeking to achieve marketing objectives of customer acquisition and retention?
List all the social, legal and ethical issues that the manager of an ecommerce website needs to consider, to avoid damaging relationships with visitors to their website or which may leave the company facing prosecution. You can base your answer on current issues that may concern you, your friends
Summarise and explain the reasons for the levels of usage of the medium for different activities.
What are the main enablers and barriers to higher levels of adoption of these different activities and which actions should organisations take to increase adoption?
‘This house believes that organisations have no right to monitor employees’ use of email or the web.’
‘This house believes that governments have no right to monitor all Internet-based communications passing through ISPs.’What action do you think managers should take regarding monitoring employee access? Should laws be set at a national level or should action be taken by individual companies?
Based on this article and your experiences, debate the statement:‘Site localisation is essential for each country for an e-commerce offering to be successful in that country.’
Define the main elements of a digital business strategy.
You are the incumbent digital business manager for a domestic airline.What process would you use to create objectives for the organisation?Suggest three typical objectives and how you would measure them.
What choices do executives have for the scope and timeframe of implementing digital business?
Evaluate the range of restructuring options for an existing ‘bricks-andmortar’organisation to move to ‘bricks-and-clicks’ or ‘clicks-only’, contributing a higher online revenue.
Explain the main strategy definition options or decisions available to an organisation intending to become a digital business.
Between 1994 and 1999 Amazon lost more than $500 million, but at the end of this period its valuation was still more than $20 billion. At the start of 2000, Amazon. com underwent its first round of job cuts, sacking 150 staff or 2% of its worldwide workforce. Later in 2000, its valuation dropped to
Analyse the reasons for the failure of Boo.com. Research and assess the sustain-ability of the new Boohoo.com business model.
What can existing businesses learn from the business approaches of digital organisations?
What are the similarities and differences between the concepts of business process re-engineering (BPR) and digital business? Will the digital business concept face the same fate as BPR?
Discuss the benefits and issues of platform strategies, in the context of an organisation of your choice.
Compare and contrast different approaches to developing digital business strategy.
What are the key characteristics of a digital business strategy model?
For the same retailer or manufacturer, suggest different methods and metrics for defining digital business objectives.
For the same retailer or manufacturer, assess different strategic options to adopt for digital business.
You have recently been appointed as supply chain manager for a pharmaceutical company. Summarise the main digital applications you would consider for communicating with your suppliers.
Using industry examples, summarise three benefits of using ecommerce to streamline the supply chain.
Draw a diagram that summarises the main differences in processes within an organisation for traditional procurement and e-procurement.
‘The concept of a linear value chain is no longer tenable with the advent of electronic commerce.’ Discuss.
Select an industry of your choice and analyse how business-tobusiness exchanges will change the supply chain.
Critically assess the claims made for cost savings and increased profitability available from e-procurement.
Outline the two main methods by which companies purchase supplies and the two broad divisions of supplies needed.
What are the organisational implications of introducing eprocurement?
Explain the link between digital marketing and digital business and why they may be considered separately.
Outline the stages in a strategic digital marketing planning process, for each stage noting two aspects that are of particular importance for digital marketing.
What is the Internet contribution and what is its relevance to digital marketing strategy?
What factors will govern the Internet contribution that is set for a given organisation?
Describe what is meant by a complementary and replacement Internet channel strategy and give examples of products for which companies follow each particular approach.
Summarise new opportunities to vary the marketing mix that arise through deploying the Internet.
How can online and offline techniques be used in the control stage of strategy?
Select a particular market sector and assess the past, current and future customer use of the Internet as a medium to select and buy products.
Develop an outline strategic digital marketing plan for an organisation with which you are familiar.
‘Traditional strategic planning has no relevance for the start-up company given the dynamism of the marketplace.’ Discuss.
Assess the value and importance of the Internet contribution in setting digital marketing objectives in relation to other possible objectives.
Explain how the digital business can make use of technology to monitor and control its operations.
Outline the stages involved in developing a strategic digital marketing plan.
What different aspects of digital marketing should be monitored as part of controlling digital marketing? Name three examples of how technology can be used to assist monitoring.
Explain the strategic options available for product and marketplace positioning for a company currently selling the majority of its products in a single country.
What is eCRM?
Summarise the main types of online marketing communications for traffic-building.
What is the difference between personalisation and mass customisation?
On what basis should marketing managers decide on the communications mix for an e-commerce site?
Evaluate the current communications mix for an online e-tailer and make recommendations for future communications to achieve customer acquisition and retention.
Explain, using examples, typical differences between a trafficbuilding campaign for a B2B company and one for a B2C company.
Examine the benefits and disadvantages of personalisation, community-building and direct email. For an organisation of your choice recommend a suitable balance between these emarketing tools.
Recommend a social CRM data and application architecture for a B2C company that provides integration with related legacy systems.
Explain three factors that will influence the balance of online and offline website promotion for an organisation.
How can an e-commerce site use marketing automation to communicate with its customers?
What are the key aspects of CX?
What are the four main options for mobile site development?
Summarise the characteristics of a usable website according to Jakob Nielsen (www.useit.com)
How can e-commerce companies protect themselves from cybercrime?
Write an essay on the significance of workflow systems to digital business, illustrating your answer with examples of organisations of your choice.
Write a report summarising the characteristics of a website with good usability.
How can the concept of customer experience (CX) be translated into e-commerce site design?
Assess the success of online retailers in designing secure e-commerce systems.
Summarise the purpose of process analysis.
Explain the stages involved in use-case analysis with reference to a customer placing an order online.
Outline the main elements of CX that e-commerce sites should consider.
Have a look at the website www.mouser.co.uk. Define a persona based on their job and product needs and then identify the main customer journeys for this persona. What do you think their onsite search behaviour would be to find a product? What journey will they follow to get to the checkout page?
Review the user experience of the Mouser.co.uk website by thinking about best practice from this RS Components case study.
Identify key areas for user experience improvement for Mouser.co.uk, based on testing and reviewing the website.
Explain the variations. Which browsers and screen resolutions do you think should be supported?How do we persuade that person to take the action we desire?
Form a focus group and discuss your own experiences of online purchasing. What have been your problems and frustrations? Refer to a particular example such as purchasing a book - what are your expectations? Alternatively, visit GetSatisfaction.com to see the types of complaints about different
Summarise approaches for analysing requirements for digital business systems?
Assess an online business’ customer experience (CX)?
Identify key elements of approaches to improve the interface design and security design of e-commerce systems?
How can organisations improve their customer experience across all touchpoints in the customer journey?

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Digital Business And E Commerce Management 7th Edition Dave Chaffey, Tanya Hemphill, David Edmundson-Bird - Solutions

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