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management information systems
Introduction To Information Systems Supporting And Transforming Business 3rd Edition R. Kelly Rainer, Casey G. Cegielski - Solutions
3. Identify various problems that can occur along supply chains.
2. Define supply chain management, and understand its goals.
1. Define the term supply chain, and discuss the three components of a supply chain.
3. Will Tesco’s CRM strategy allow the grocer to achieve a sustainable competitive advantage? Why or why not?
2. Describe how dunnhumby helps its client companies achieve greater customer intimacy. Is dunnhumby invading customers’ privacy? Support your answer.
1. Explain what a customer-driven action plan is. Are such plans designed to keep existing customers or to attract new customers? Support your answer.
7. Enter the Teradata Student Network (http://www.teradata.com/td/page/144826/index.html) and find the First American Corporation case (by Watson, Wixom, and Goodhue), which focuses on CRM implementation.Answer the questions at the end of the case.
5. Access www.infor.com and view the demo (registration required). Prepare a report on the demo to the class.
4. Enter www.livechatinc.com and www.websitealive.com and view their demos. Write a report about how live chat works. Be sure to discuss all the available features.
8. Discuss why it is difficult to justify CRM applications.
7. Why are companies so interested in e-CRM applications?
6. Explain why Web-based customer interaction centers are critical for successful CRM.
4. Distinguish between operational CRM and analytical CRM.
2. What is the relationship between data consolidation and CRM?
2. Discuss possible disadvantages of using Pal Mickey as a CRM tool.
1. Discuss the advantage of Pal Mickey for visitors to Disney theme parks.
2. What are some of the functions of analytical CRM?
2. Will Subway’s new loyalty card provide the restaurant chain with sustainable competitive advantage? Why or why not? If not, then what other steps could Subway take in the area of CRM to achieve and maintain a competitive advantage?
1. Discuss the advantages of Subway’s new loyalty card versus its old loyalty program.
2. Discuss how Amazon rates customer service by its outside vendors.
1. Describe the distinction between customer service and the customer experience at Amazon.
3. Define and give examples of customer touch points.
2. Why is CRM so important to any organization?
2. Do you think that the U.S. Airways’ responses to the incident will be sufficient to forestall any lawsuits arising from Flight 1549’s emergency landing? Why or why not? If you were a passenger on Flight 1549, would you consider suing the airline? Why or why not?
1. Describe the various CRM aspects of U.S. Airways’response to the Flight 1549 incident.Could the airline have done anything else? If so, what?
4. Discuss mobile CRM, on-demand CRM, and open-source CRM.
3. Describe analytical CRM.
2. Describe operational CRM and its major components.
1. Define customer relationship management and discuss the objectives of CRM.
2. Are the problems with the watch list the result of technology? If so, how? If not, what is the cause of the problems with the watch list? Support your answer.
1. Is the watch list program a success or a failure?Support your answer.
5. Enter www.halogensoftware.com and www.successfactors.com. Examine their software products and compare them.
4. Find Simply Accounting Basic from Sage Software(www.simplyaccounting.com/products/basic). Why is this product recommended for small businesses?
2. Surf the Net and find free accounting software (try www.shareware.com, www.rkom.com, www.tucows.com, www.passtheshareware.com, and www.freeware-guide.com). Download the software and try it.Compare the ease of use and usefulness of each software package.
4. Enter www.microsoft.com/dynamics/sl/product/demos.mspx. View three of the demos in different functional areas of your choice. Prepare a report on each product’s capabilities.
1. Finding a job on the Internet is challenging as there are almost too many places to look. Visit the following sites: www.careerbuilder.com, www.craigslist.org, www.linkedin.com, www.careermag.com, http://hotjobs.yahoo.com, www.jobcentral.com, and www.monster.com. What does each of these sites
7. Discuss the role that IT plays in support of auditing.
5. How can the Internet support investment decisions?
4. Discuss how IT facilitates the budgeting process.
3. Describe the relationship between TPS and FAIS.
2. Describe the role of a TPS in a service organization.
4. List some drawbacks of ERP software.
2. What are ERP II systems?
1. Define ERP, and describe its functionalities.
3. Why did the World Bank have to implement so many IT initiatives before it could deploy its knowledge management system? Support your answer.
2. Was the World Bank’s transformation primarily a result of strategic vision or the effective implementation of information technology?Support your answer.
1. Why did the World Bank deploy an ERP system before the other information systems?
4. What are the most important HRIS applications?
2. The company’s chairman plans to produce the Nano as a kit and encourage entrepreneurs throughout India to assemble and service the car. Discuss the advantages and disadvantages of this policy, first from the perspective of the company and then from the perspective of a prospective
1. Describe how computer-integrated manufacturing technology enabled Tata to produce the world’s cheapest car.
2. How do Elavon’s TPSs help the firm adhere to PCI standards?
1. Explain why TPSs are essential to Elavon.
3. Describe enterprise resource planning systems.
2. Describe functional area information systems and the support they provide for each functional area of the organization.
1. Describe transaction processing systems.
2. The U.S. Census is extremely important for a number of reasons, such as allocation of federal funds, redistricting of congressional districts, and reallocation of House of Representative seats to the states.Discuss whether or not it would be a good idea to take the census every five years if
1. Discuss the various problems with the Census Bureau’s failed wireless implementation. Was the real problem managerial or technical? Support your answer.
11. Enter www.packetvideo.com. Examine the demos and products and list their capabilities.
9. Research the status of 3G and 4G cellular service by visiting www.itu.int, www.4g.co.uk, and www.3gnewsroom.com. Prepare a report on the status of 3G and 4G service based on your findings.
8. Enter www.ibm.com. Search for wireless e-business.Research the resulting stories to determine the types of wireless capabilities and applications that IBM’s software and hardware supports. Describe some of the ways these applications have helped specific businesses and industries.
5. Investigate commercial uses of GPS. Start with http://gpshome.ssc.nasa.gov; then go to http://www.neigps.com. Can some of the consumer-oriented products be used in industry? Prepare a report on your findings.
3. Using a search engine, try to determine whether there are any commercial Wi-Fi hotspots in your area.(Hint: Access http://v4.jiwire.com/search-hotspotlocations.htm.) Enter www.wardriving.com. Based on information provided at this site, what sorts of equipment and procedures could you use to
2. Investigate commercial applications of voice portals.Visit several vendors (e.g., www.tellme.com, www.bevocal.com, and so on). What capabilities and applications do these vendors offer?
4. Discuss the ways Wi-Fi is being used to support mobile computing and m-commerce. Describe the ways Wi-Fi is affecting the use of cellular phones for m-commerce.
1. Discuss how m-commerce can expand the reach of e-business.
2. Differentiate between RFID and RuBee and describe the benefits of each one.
2. As a utility company, how would you determine if the smart meters were a good investment?That is, weigh the costs of the meters and their installation against any cost savings.
1. Discuss the advantages and disadvantages of smart readers from the perspective of a utility company. Then discuss them from the perspective of a meter reader for a utility company.
3. Describe wireless financial services.
2. Describe mobile portals and voice portals.
1. What are the major drivers of mobile computing?
2. Describe Wi-Fi, cellular service, and WiMax.
1. What is Bluetooth? What is a WLAN?
2. Discuss possible security problems for Starbucks customers as they use a public Wi-Fi hotspot. Hint: We discuss Wireless Security in Section 7.5.
1. Compare the strategies of Starbucks and McDonalds. How does making Wi-Fi available in their stores affect each strategy?
2. There are a large variety of end users in a hospital, including physicians, nurses, pharmacists, and laboratory technicians on the clinical side, as well as executives, managers, and other personnel on the business side.Discuss how you would gather end-user requirements for a WLAN from these
1. Discuss the reasons that it is more difficult to implement a WLAN in a health-care company than in another type of company.p. 49
2. Describe the various types of transmission media.p. 49
1. Describe today’s wireless devices.p. 49
6. Discuss the four major threats to wireless networks.p. 49
5. Define pervasive computing and describe two technologies that underlie this technology.p. 49
4. Discuss the major m-commerce applications.p. 49
3. Define mobile computing and mobile commerce.p. 49
2. Describe wireless networks according to their effective distance.p. 49
1. Discuss today’s wireless devices and wireless transmission media.p. 49
2. Discuss how Zvents can survive when Yahoo, Google, and Microsoft all offer local search capabilities.p. 49
1. Describe the Zvents business model. Make certain to explain why the company does not place much emphasis on attracting visitors to its Web site.p. 49
8. Access www.outofservice.com and answer the musical taste and personality survey. When you have finished, click on Results and see what your musical tastes say about your personality. How accurate are the findings about you?p. 49
6. Enter www.checkfree.comand www.lmlpayment.com.Find their services. Prepare a report.p. 49
4. Enter www.campusfood.com. Explore the site. Why is the site so successful? Could you start a competing one? Why or why not?p. 49
3. Enter www.alibaba.com. Identify the site’s capabilities.Look at the site’s private trading room. Write a report.How can such a site help a person who is making a purchase?p. 49
2. Access www.realtor.com. Prepare a list of services available on this site. Then prepare a list of advantages derived by the users and advantages to realtors. Are there any disadvantages? To whom?p. 49
1. Access the Stock Market Game Worldwide(www.smgww.org). You will be bankrolled with$100,000 in a trading account every month. Play the game and relate your experiences with regard to information technology.p. 49
9. Access www.mint.com. Identify its revenue model.What are the risks of giving this Web site your credit and debit card numbers, as well as your bank account number?p. 49
8. Access www.theknot.com. Identify its revenue sources.p. 49
7. Access www.ediets.com. Prepare a list of all the services the company provides. Identify its revenue model.p. 49
6. Access www.queendom.com. Examine its offerings and try some of them. What type of electronic commerce is this? How does this Web site generate revenue?p. 49
5. Access www.espn.com. Identify at least five different ways it generates revenue.p. 49
4. Access www.nacha.org. What is NACHA? What is its role? What is the ACH? Who are the key participants in an ACH e-payment? Describe the “pilot” projects currently underway at ACH.p. 49
2. Compare the various electronic payment methods.Specifically, collect information from the vendors cited in the chapter and find more with google.com.Pay attention to security level, speed, cost, and convenience.p. 49
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