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business
management information systems
Introduction To Information Systems Supporting And Transforming Business 3rd Edition R. Kelly Rainer, Casey G. Cegielski - Solutions
9. Should Mr. Coffee sell coffee makers online? Hint:Take a look at the discussion of channel conflict in this chapter.p. 49
8. Discuss the reasons for EC failures.p. 49
7. Why is order fulfillment in B2C considered difficult?p. 49
6. Discuss the various ways to pay online in B2C. Which one(s) would you prefer and why?p. 49
5. What are the major benefits of G2C electronic commerce?p. 49
4. Discuss the benefits to sellers and buyers of a B2B exchange.p. 49
3. Distinguish between business-to-business forward auctions and buyers’ bids for RFQs.p. 49
2. Discuss the reasons for having multiple EC business models.p. 49
1. Discuss the major limitations of e-commerce. Which of these limitations are likely to disappear? Why?p. 49
4. Describe seller protection in EC.p. 45
3. Describe buyer protection in EC.p. 45
2. List the major legal issues of EC.p. 45
1. List some ethical issues in EC.p. 45
2. If your name is David Sony and you want to register www.davidsony.com, should you be prohibited from doing so because Sony is also the name of a major international company?Access http://www.digest.com/Big_Story.php and build your case.p. 45
1. Should cybersquatting be outlawed? Why or why not?p. 45
2. What are micropayments?p. 45
1. List the various electronic payment mechanisms. Which of these mechanisms are most often used for B2B payments?p. 45
2. What are the advantages that Dan gained from using PayPal? Were there any disadvantages?If so, do the advantages outweigh the disadvantages, or vice versa?p. 45
1. Dan researched several options for customer payments. Access the Web to find other payment options that Dan could have used.p. 45
2. Briefly differentiate among vertical exchanges, horizontal exchanges, and functional exchanges.p. 45
1. Briefly differentiate between the sell-side marketplace and the buy-side marketplace.p. 45
5. What are spamming, permission marketing, and viral marketing?p. 45
4. Describe online advertising, its methods, and its benefits.p. 45
3. List the major issues relating to e-tailing.p. 45
2. Discuss various types of online services (for example, cyberbanking, securities trading, job searches, travel services).p. 45
1. Describe electronic storefronts and malls.p. 45
2. What other advantages could REI’s restructured information systems provide to the company beyond an improved customer experiencep. 45
1. What is the importance of data availability in this case?p. 45
5. List some benefits and limitations of e-commercep. 45
4. Describe forward and reverse auctions.p. 45
3. Define e-government.p. 45
2. Differentiate among B2C, B2B, C2C, and B2E electronic commerce.p. 45
1. Define e-commerce, and distinguish it from e-business.p. 45
2. Many e-marketers are championing the use of technologies like Twitter as an electronic form of word-of-mouth marketing. In your opinion, will this strategy be effective? Why or Why not?p. 45
1. If you were shopping for shoes, would a text message update from the CEO of Zappos influence your purchase decision? Why or why not?p. 45
6. Identify some ethical and legal issues relating to e-commerce.p. 45
5. Describe the major e-commerce support services, specifically payments and logistics.p. 45
4. Differentiate among business-toconsumer, business-to-business, consumer-to-consumer, business-toemployee, and government-to-citizen electronic commerce.p. 45
3. Understand the basics of how online auctions work.p. 45
2. Distinguish between pure and partial electronic commerce.p. 45
1. Describe electronic commerce, including its scope, benefits, limitations, and types.p. 45
2. One of the goals of the Obama administration’s health-care initiative is to establish electronic medical records (EMR). Explain the relationship between Aurora’s SOA and EMR. Is it possible for Aurora to have SOA without EMR? Explain.p. 45
1. Describe how Aurora’s SOA enables the business staff, clinical staff, and patients to access information, communicate, and collaborate.p. 45
5. Enter www.podcasting-tools.com. Explain how to record a podcast and make it available on the Web.Each team will create a podcast on some idea in this course and make it available online.p. 45
3. Each team should pick a subject that needs aggregation.Set up the plans for an aggregator web site to accomplish this mission. Present to the class.p. 45
2. Have each team download a free copy of Groove from www.groove.net. Install the software on the members’PCs and arrange collaborative sessions. What can the free software do for you? What are its limitations?p. 45
1. Assign each group member to a collaboration product(e.g., Groove, Jive, Google Docs, SharePoint, or Quickr). Have each member visit the web site of the product and obtain information about it. As a group, prepare a comparative table of the major similarities and differences among the products.p.
13. Access the Altavista (http://babelfish.altavista.com)or Google (www.google.com/language_tools) translation pages. Type in a paragraph in English and select, for example, English to French. When you see the translated paragraph in French, copy it into the text box, and select French to English.
11. Access some of the alternative search engines at http://www.readwriteweb.com/archives/top_100_alte rnative_search_engines.php. Search for the same terms on several of the alternative search engines and on Google. Compare the results on breadth(number of results found) and precision (results on
10. Research the companies involved in Internet telephony (voice-over IP). Compare their offerings as to price, necessary technologies, ease of installation, etc. Which company is the most attractive to you? Which company might be the most attractive for a large company?p. 45
9. Visit www.cdt.org. Find what technologies are available to track users’ activities on the Internet.p. 45
7. Compare and contrast Google Sites (www.google.com/sites) and Microsoft Office Live (www.liveoffice.com). Which site would you use to create your own web site. Explain your choice.p. 45
6. Enter www.programmableweb.comand study the various services that the web site offers. Learn about how to create mashups and then propose a mashup of your own. Present your mashup to the class.p. 45
5. Access the web site of your university. Does the web site provide high-quality information (right amount, clear, accurate, etc.)? Do you think a high-school student who is thinking of attending your university would feel the same way?p. 45
4. Access Google videos and search for “Cisco Magic.”This video shows Cisco’s next-generation telepresence system. Compare and contrast it with current telepresence systems.p. 45
3. Visit web sites of companies that manufacture telepresence products for the Internet. Prepare a report.Differentiate between telepresence products and videoconferencing products.p. 45
6. Access this article from The Atlantic: “Is Google Making Us Stupid?” (http://www.theatlantic.com/doc/200807/google). Is Google making us stupid? Support your answer.p. 45
5. How are the network applications of communication and collaboration related? Do communications tools also support collaboration? Give examples.p. 45
4. Is it a good idea for a business major to join LinkedIn as a student? Why or why not?p. 45
3. If you were the CEO of a company, would you pay any attention to blogs about your company? Why or why not? If yes, would you consider some blogs to be more important or reliable than others? If so, which ones? How would you find blogs relating to your company?p. 45
2. How would you describe Web 2.0 to someone who has not taken a course in information systems?p. 45
1. Apply Porter’s competitive forces model, which we discussed in Chapter 2, to Google. Address each component of the model as it pertains to Google. Can Google maintain its competitive advantage? If so, how? If not, why not?p. 45
2. What are the advantages and disadvantages of telecommuting from the viewpoint of the employee? From the viewpoint of the organization?p. 45
. What is telecommuting? Do you think you would like to telecommute?p. 45
2. Describe virtual universities.p. 45
1. Differentiate between e-learning and distance learning.p. 45
3. Describe the function of service-oriented architectures.p. 45
2. Describe the function of Web services.p. 45
. Describe the underlying technologies, applications, and types of web sites that comprise Web 2.0.p. 45
2. YourStreet is a mashup. What other data sources would you recommend to help the site attract more visitors?p. 45
1. In your opinion, can YourStreet attract enough visitors from targeted marketing to be profitable?p. 45 Why or why not? Support your answer.
2. Describe potential uses for Twitter at your university.p. 45
1. What are the disadvantages of using Twitter?p. 45
2. Should Stormhoek use traditional marketing methods to go along with its Web 2.0 marketing efforts? How? Why? Support your answer.p. 45
1. Visit Stormhoek’s web site at www.stormhoek.com. Discuss the advantages and disadvantages of Stormhoek’s having a blog for a web site.p. 45
2. Identify the business conditions that have made videoconferencing more important.p. 45
1. Describe the three network applications that we discussed in this section and the tools and technologies that support each one. p. 45
4. Understand the advantages and disadvantages of telecommuting for both employers and employees.
3. Differentiate between e-learning and distance learning.
2. Discuss the various technologies, applications, and web sites that fall under the umbrella of Web 2.0.
1. Describe the four major network applications.
2. This case has described numerous advantages of P&G’s move to electronic documents. Describe the disadvantages of electronic documents.
1. Company documents are one type of data that companies must manage. Compare the benefits of P&G’s document management system to the benefits of database technology. Do you notice any differences?Support your answer.
5. Draw an entity-relationship diagram for a small retail store. You wish to keep track of the product name, description, unit price, and number of items of that product sold to each customer. You also wish to record customer name, mailing address, and billing address. You must track each
4. The Internet contains many Web sites that provide information on financial aid resources for students.Access several of these sites. Do you have to register to access the information? Can you apply for financial aid on the sites, or do you have to request paper applications that you must
3. It is possible to find many Web sites that provide demographic information. Access several of these sites and see what they offer. Do the sites differ in the types of demographic information they offer? If so, how? Do the sites require a fee for the information they offer? Would demographic
2. Access the Web sites of several real estate companies.Find the sites that take you through a step-by-step process for buying a home, that provide virtual reality tours of homes in your price range and location, that provide mortgage and interest rate calculators, and that 154 Chapter 4 Data and
1. Access various employment Web sites (for example, www.monster.com and www.dice.com) and find several job descriptions for a database administrator. Are the job descriptions similar? What are the salaries offered in these positions?
10. Compare and contrast tacit knowledge and explicit knowledge.
9. Explain why it is important to capture and manage knowledge.
8. Explain why master data management is so important in companies that have multiple data sources.
7. Distinguish between data warehouses and data marts.
4. Describe the advantages of relational databases.
3. What is master data management? What does it have to do with high-quality data?
2. What are the problems associated with poor-quality data?
1. Explain the difficulties involved in managing data.
3. Describe the knowledge management system cycle.
2. What is the difference between tacit knowledge and explicit knowledge?
1. What is knowledge management?
2. If it is difficult to quantify the benefits of the new KMS at CNA, what other measures could the company use to measure its benefits?
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