Questions and Answers of Management Information Systems

Describe how marketing professionals use social networks to perform marketing research.
Is social advertising more effective than advertising without a social component? Why or why not?
Define collaborative consumption, and describe how collaborative consumption is a “green” phenomenon.
Why are ratings, reviews, and recommendations so important to potential customers?
Briefly describe the risks of social commerce to businesses.
Briefly describe the benefits of social commerce to customers.
Differentiate between social networking Web sites and corporate social networks.
Discuss the advantages and disadvantages of Cardlytics’s data analyses for the merchants. Use specific examples in your answers.
What are potential disadvantages of GIS? Provide specific examples in your answer.
Recall that data mining found that young men tend to buy beer and diapers at the same time when they shop at a convenience store. Now that you know this relationship exists, can you provide a
Will BI replace business analysts? (Hint: See W. McKnight, “Business Intelligence: Will Business Intelligence Replace the Business Analyst?” DMReview, February 2005.)
Do you believe that your university should be allowed to monitor e-mail sent and received on university computers? Why or why not? Support your answer.
Discuss the strategic benefits of BI systems.
Describe the impact of the PLOT system on the quantity and quality of the data collected from ConocoPhillips’s wells. Now, describe the impact of these data on the quality of the analyses from the
If plunger lift technology had been in place for some 50 years, why is ConocoPhillips just now developing its PLOT system?
Speculate how well operators will react to PLOT. Positively or negatively? Support your answer.
Research the companies involved in Internet telephony (voice-over IP). Compare their offerings as to price, necessary technologies, ease of installation, etc. Which company is the most attractive to
From your own experience or from the vendor’s information, list the major capabilities of Lotus Notes/Domino. Do the same for Microsoft Exchange. Compare and contrast the products. Explain how the
Access Google videos (or YouTube) and search for “Cisco Magic”. This video shows Cisco’s next generation telepresence system. Compare and contrast it with current telepresence systems.
Set up your own Web site using your name for the domain name (e.g., KellyRainer).Explain the process for registering a domain.Which top-level domain will you use and why?
Access the Web site for that agency or company (in question 6) to learn the process that you must use. How much will it initially cost to register your domain name? How much will it cost to maintain
Access www.ipv6.org and www.ipv6news.info and learn about more advantages of IPv6.
Access www.icann.org and learn more about this important organization.
Prepare a list of all the services the company provides. Identify its revenue model.
Define e-government.
Discuss the various online payment mechanisms.
Discuss various types of online services, such as cyberbanking, securities trading, job searches, travel services, and so on.
Briefly differentiate between the sell-site marketplace and the buy-side marketplace.
What are possible disadvantages of FlightCar’s business model for its customers? Provide specific examples to support your answer.
Can FlightCar survive in its marketplace? Why or why not? Support your answer.
Describe how the Young Village Officials Farm and Jumia are trying to overcome the limitations of electronic commerce. Provide specific examples to support your answer.
What are the advantages of electronic commerce to rural farmers in China (above and beyond increased income)?
What are the advantages of electronic commerce to the people of Nigeria?
Describe how disintermediation works in this case. Provide an example to support your answer.
Why is it so important for different functional areas in an organization to work together in designing an organizational Web site?
Referencing question 2, discuss the implications of this statement: “Regardless of your major, an understanding of information technology will be of value to you.”
What are the disadvantages of Simple’s banking model? Provide examples to support your answer.
Discuss the reasons for having multiple EC business models.
Discuss the benefits to sellers and buyers of a B2B exchange.
Why is order fulfillment in B2C considered difficult?
Should Mr. Coffee sell coffee makers online? Hint: Take a look at the discussion of channel conflict in this chapter.
Do you think information technology has made it easier to do business? Or has it only raised the bar on what is required to be able to do business in the 21st century? Support your answer with
With the rise of electronic commerce, what do you think will happen to those without computer skills, Internet access, computers, smartphones, and so on? Will they be able to survive and advance by
Conduct a study on selling diamonds and gems online. Access such sites as www.bluenile.com , www.diamond.com , www.thaigem.com , www.tiffany.com , and www.jewelryexchange.com.1. What features do
Identify at least five different ways the site generates revenue.
Examine its offerings and try some of them. What type of electronic commerce is this? How does this Web site generate revenue?
Describe the advantages and the disadvantages of the iPad mobile app for patients. Do the same thing for medical carts and medical kiosks.Describe the advantages and the disadvantages of the iPad
Research the case of www.nissan.com. Is Uzi Nissan cybersquatting? Why or why not? Support your answer. How is Nissan (the car company) reacting to www.nissan.com Web site?
Enter www.alibaba.com. Identify the site’s capabilities. Look at the site’s private trading room. Write a report. How can such a site help a person who is making a purchase?
Discuss how taxi companies could combat Uber, Lyft, and SideCar. Hint: Why couldn’t taxi companies deploy similar types of information technology?
Describe the disadvantages of Uber’s business model. Provide specific examples to support your answer.
Why is an “omni-channel” strategy such an important part of retailers’ missions today?
Describe the problems retailers face in implementing a ship-from-store strategy.
Identify some strategies that Amazon could employ to counter the ship-from-store strategy from traditional bricks-and-mortar retailers.
What impacts could social sentiment analysis have on television reality shows? Provide specific examples in your answer.
Describe potential disadvantages that organizations might experience when using social sentiment analysis.
Describe areas in which social sentiment analysis would be beneficial for your university. Provide specific examples to support your answer.
Access several P2P applications, such as SETI@home. Describe the purpose of each and which ones you would like to join.
Calculate how much bandwidth you consume when using the Internet every day. How many e-mails do you send daily and what is the size of each? (Your e-mail program may have e-mail file size
Search online for the article from The Atlantic: “Is Google Making Us Stupid?” Is Google making us stupid? Support your answer.
What are the implications of having fiber-optic cable to everyone’s home?
Is there an inherent problem with Quora itself selecting experts to whom the site sends questions? Support your answer.
Is Quora a search engine, a knowledge-management system, or both? Provide specific examples to support your answer.
Describe the advantages and disadvantages of the global Internet to the Cuban government.
Describe the advantages and disadvantages of the global Internet to Cuban citizens.
What are the functions of browsers?
Describe an enterprise network.
What are the primary business reasons for using networks?
Is it feasible for your university to eliminate e-mail? Why or why not? Would you support such a policy at your school? Why or why not?Describe the advantages and disadvantages of eliminating e-mail
As the Turnitin database expands rapidly by incorporating a growing number of papers and essays, what will be the impact on subsequent papers submitted to it?
1. Is Tapad’s business model ethical? Why or why not?2. What is the relationship between Tapad’s business model and your privacy?
What does a code of ethics contain?
Discuss the ethical implications of writing a paper yourself that you know contains some plagiarized material and then using Turnitin’s service yourself.
If stores notify people that they may be filmed, do the stores have to indicate how they might be filmed (i.e., by mannequins)? What are the ethical implications of how stores make these
What are the privacy implications of the EyeSee mannequins, given that stores already have security cameras placed in strategic locations?
Apply the general framework for ethical decision making to Google Glass.
Assume that the daily probability of a major earthquake in Los Angeles is 0.07 percent. The chance of your computer center being damaged during such a quake is 5 percent. If the center is damaged,
Access your university’s guidelines for ethical computer and Internet use. Are there limitations as to the types of Web sites that you can visit and the types of material you can view? Are you
The Electronic Frontier Foundation (www.eff.org) has a mission of protecting rights and promoting freedom in the “electronic frontier.” Review the organization’s suggestions about how to
Access various search engines to find information relating to the use of drones (unmanned aerial vehicles (UAVs)) for electronic surveillance purposes in the United States.Take the position favoring
Access “The Core Rules of Netiquette” at http://www.wiley.com/go/rainer/problemsolving What do you think of this code of ethics? Should it be expanded? Is it too general?
Access www.cookiecentral.com and www.epubliceye.com. Do these sites provide information that helps you protect your privacy? If so, then explain how.
What types of user authentication are used at your university and/or place of work? Do these authentication measures seem to be effective? What if a higher level of authentication were implemented?
Discuss why the Sarbanes-Oxley Act is having an impact on information security.
Describe how each of the companies discussed above can protect your privacy in some way.Describe the disadvantages to you from using any of the services described in this case.
Discuss the impacts that such sophisticated malware could have on all of us.
Describe why it was so important for law enforcement officials to capture all 96 Rustock command servers at one time.
If the perpetrators of Rustock are ever caught, will it be possible to prove that they were responsible for the malware? Why or why not? Support your answer.
Why are authentication and authorization important to e-commerce?
Mandiant has stated that it has no definitive proof that Chinese hackers are behind the numerous attacks on U.S. companies and government agencies. Is such proof even possible to obtain? Why or why
Discuss the advantages for FireEye of purchasing Mandiant. Then, discuss the benefits that Mandiant obtained from the sale.
Why are computer systems so vulnerable?
Why should information security be of prime concern to management?
Is security a technical issue? A business issue? Both? Support your answer. Hint: Read Kim Nash, “Why Technology Isn’t the Answer to Better Security,” CIO (www.clo.com), October 15, 2008.
Compare information security in an organization with insuring a house.
What is the relationship between analytics and smart assistants for pilots?
Describe multidimensional analysis?
Do you think that satellite-based navigation will meet resistance among air traffic controllers? Why or why not?
What are the two basic operations of data mining?
You are registering for classes next semester. Apply the decision-making process to your decision about how many and which courses to take. Is your decision structured, semistructured, or

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