Basic Marketing A Marketing Strategy Planning Approach 19th edition William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy - Solutions

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How can experimental graphs be used to show main effects and interactions?
When conducting an experiment, should a researcher seek participants to serve as subjects who participate in experiments an average of 4 hours a day or more? Take a yes or no stance and justify your answer.
What are the advantages and disadvantages of test-marketing?
1. From the standpoint of an automobile company, what sources of information in this article offer secondary data?2. Suggest two or three other sources of data that might be of interest to auto companies interested in forecasting demand.3. Online or at your library, look for information about
What type of research design would you recommend in the situations below?For each applied market research project, what might be an example of a “deliverable”?Which do you think would involve actually testing a research hypothesis?a. The manufacturer and marketer of flight simulators and pilot
Suppose a researcher conducted a 2 X 4 between-subjects design where device type (cell phone versus computer) and type of advertisement (text only, text and graphics, text and photos, no text but a speaking avatar) are the predictors of intentions to “like” the ad.The researcher expects that
What is CHAID?How does it produce a decision tree?
Explain the concept of marketing metrics and how measures of association are relevant to the concept.
Explain why a covariance matrix can be said to contain more information than a correlation matrix.
What is a scatter plot? Presuming quadrants are formed by creating axes using the means of X and Y, what quadrants would most points fall into if the two variables show a moderately strong positive correlation?
If variable Y and variable Z are correlated -0.707, what is the interpretation?
What role do control variables play in a multiple regression model?
What is PLS and what are its key strengths and weaknesses?
What role does the matrix of standardized residuals produced by SEM play in assessing fit and drawing conclusions?
Define the terms exogenous construct and endogenous construct. How does one turn an exogenous construct into an endogenous construct in AMOS?
Describe how CFA results helps provide evidence of construct validity.
What is the difference between a fixed and free parameter?
Describe the relationship between S and Σ with respect to SEM fit.
In a study involving responses of 175 young adult consumers’ social networking habits, the marketing researcher proposes that two constructs, credibility of social network posts, and centrality of social networks, are represented by a total of ten measured variables. How many DF are available for
Why does the fact that SEM is a covariance technique reinforce its role as an explanatory tool?
Where do the DF originate for a SEM model?
What do LISREL and SEM stand for? How does these terms relate to SEM in general?
What is a moment in SEM terminology?
Explain why SEM, originally conceptualized in the 1920s, took so long to catch on as a widely applied multivariate data analysis tool.
Define K-means.
If someone conducted one-way ANOVAs predicting the clustering variables using the cluster membership variable that was obtained from a cluster analysis procedure, what should the expectation of the results of those ANOVAs be?
Why has cluster analysis become a more prominent tool in the big data era?
What role does “distance” play in cluster analysis?
How is cluster analysis different from factor analysis?
How does one use a factor loading matrix (factor structure pattern) in interpreting factor analysis output?
What role does rotation play in factor analysis? What does it mean for a rotation to maintain a 90-degree angle?
What is PCA?
Explain the concept of communality in factor analysis. How is it related to the concept of factor loadings?
What are composite factor scores?
Define the term latent construct. How does factor analysis play a role in understanding latent constructs?
What is the difference between a dimension and a segment? Describe examples of each.
How does an analyst interpret the statistical significance and meaning of individual independent variables used in logistic regression?
Explain what the likelihood value is used for in interpreting logistic regression results.
What types of research questions can be addressed by logistic regression?
What is the primary difference in applications between discriminant analysis and logistic regression analysis?
What is a confusion matrix?
How are MANOVA and discriminant analysis related?
How is a cutting score used to determine group membership in discriminant analysis?
Explain the role of Wilks Lambda in MANOVA and MANCOVA.
What is the additional layer of testing involved in MANOVA compared to ANOVA?
What is MANOVA? What distinguishes MANCOVA from MANOVA?
What are the steps in interpreting multivariate dependent analysis techniques?
Define dependence techniques and give examples of multivariate dependence techniques.
Explain the concept of a variate in multivariate data analysis.
Using the same data as given earlier, examine the same research question by contrasting the low and high “oldskool” groups. To do this, recode Oldskool into a new variable that includes only those respondents in the low and high group (i.e., discard the middle group). Use logistic regression to
What is the key characteristic identifying multivariate data analysis?
Using the “Oldskool” data set introduced in Chapter 15, perform a discriminant analysis that examines the following research question:a. Do the variables “howplay,” “loser,” “money,” and “winning” predict which “oldskool” group a respondent belongs to?b. Interpret the
Why is multivariate data analysis particularly useful in big data analysis?
Use the GoodBuy data set in this analysis. Compute a summated scale for “Loyalty” by summing LOY1, LOY2, LOY3, and LOY4. Then, conduct a MANCOVA analysis using the summed variable and WTP as dependent variables and EXP1, EXP2, CSD5 and Hours as independent variables. Include the interaction of
What is a slopes test?
What is hierarchical regression analysis? How does it differ in approach from standard multiple regression?
Define a moderation effect. Give a typical example. How do they account for context?
What is the difference between partial and full mediation?
A research analyst runs the following two regression models used to predict how sales of brand B (the dependent variable) are influenced by the perceived quality of brand B (PQB) and attitude toward brand B (Brand B). Using the results below. (see text)a. What is the indirect relationship of PQB on
What is an indirect effect? How is it computed?
Think about variables that cause one student to perform better in a business class than another student. Propose a hypothesis that captures that relationship. Now, think of a third variable that might mediate that relationship. Propose a hypothesis for that effect. Explain.
What does it mean for a variable to mediate the relationship between two other variables?
What evidence would a researcher use to prove a negative relationship existed between X and Y?
A researcher proposes the following hypothesis: Brand image is positively related to willingness to pay. After running a regression analysis with data on these variables, how would one know if the researcher’s hypothesis is supported?
Using the data from question 8 (available in the student resources), does age moderate the effect of quality (PQB) or brand attitude (Brand B) on sales?
What does it mean for a hypotheses to be tautological?
Using the golfer data provided in this chapter (and available as a file in the student resources), conduct an analysis to test these hypotheses:a. Durability is positively related to distance of average drive.b. Price paid is positively related to distance of average drive.c. Handicap is negatively
What are the characteristics of good (well-stated) hypotheses?
How do the steps in interpreting multiple regression differ if the analyst is charged with building a predictive rather than explanatory model?
Interpret the correlations among the different forms of consumer expenditures shown in the following table. The last column shows household income. Travel Data Visa/MC Car Нн and Gas Services Charges Insurance Housing Taxes Income Travel and Gas Data Services 0.878 1.000 Visa/MC Charges Car
In question 13, what role does time play in influencing the interpretation of the model results?
In terms of the sums of squares (SS), what is the equation for a regression model’s F-statistic?
The following table gives a football team€™s season-ticket sales, percentage of games won, and number of active alumni for the years 2001€“2015.a. Produce a correlation matrix for the variables. Interpret the correlation between each pair of variables. Use some software to help
Discuss IMAX’s business strategy and analyze how IMAX’s resources, capabilities and competencies support its business and corporate strategies.
Evaluate the methods used by FedEx to grow domestically and internationally. Why do you think the company initially had problems in its global operations?What are the major SWOT considerations in FedEx’s attempt to continue its growth and dominance in the domestic and global express delivery
Identify the external factors that have impacted and continue to impact the Indy Racing League and its marketing efforts. Which factors appear to be the IRL’s greatest threats?What are the IRL’s greatest strengths? Which weaknesses would you recommend that the IRL attempt to convert into
What role has Netflix played in the development of Blockbuster’s strategic planning? How important is Netflix to Blockbuster’s future strategic plans?How will new competition from Redbox and digital content providers force Blockbuster to alter its strategy?As an advisor to Keyes, what strategic
Comment on the strengths and weaknesses of Mattel’s core brands. In looking at Barbie specifically, what actions would you recommend to stem Barbie’s sales decline? Should Mattel accept the fact that the brand will never regain its former sales status? Explain.What opportunities and threats
Rather than use focus groups to test its branding and messaging, New Belgium used insiders in the bike community and brewery friends who had a personal history and knowledge of the brand. Evaluate this decision. Should New Belgium have used the more traditional approach to ensure the widest
If you were in Kyle Vaughn’s position, which strategic option would you take? Explain your reasoning.Comment on the decision to license the Hottie Hawg’s brand rather than enter into a franchise agreement with Seymour. In the company’s situation, is it better to promote easier expansion
Why was IMAX changing its business and corporate strategies? Could IMAX thrive as a niche player that made large format films and systems?
Evaluate changes in IMAX’s business and corporate strategies. Could increasing the number of Hollywood movies released in IMAX format dilute the IMAX brand? What are other examples of brand dilution?
What do you make of the battle between Gillette and Schick? Is the battle of one-upmanship good for either company?Gillette is the world’s premiere producer of grooming products; best known for its line of razors and blades. Since its inception in 1901, Gillette has always prided itself on
What are the conceptual underpinnings of a dual-brand strategy?
Does a dual-brand strategy provide Best Buy with a core competitive advantage as it expands into new global markets?
How does the Best Buy situation in China differ from its situation in Canada?
What did Best Buy learn from its experience with dual-brand strategy in Canada?
Discuss the social value of new-product development activities that seem to encourage people to discard products that are not all worn out. Is this an economic waste? How worn out is all worn out? Must a shirt have holes in it? How big?
Based on data in Exhibit B-4, discuss the relative market potential of the city of Boulder, Colorado, and the city of Lakewood, Colorado, for (a) Prepared cereals, (b) Auto mobiles, (c) Furniture.
Explain the factor method of forecasting. Illustrate your answer.
Suggest a plausible explanation for sales fluctuations for (a) Computers, (b) Ice cream, (c) Washing machines, (d) Tennis rackets, (e) Oats, (f) Disposable diapers, (g) Latex for rubber-based paint.
Compare and contrast return on investment (ROI) and return on assets (ROA) measures. Which would be best for a retailer with no bank borrowing or other outside sources of funds (that is, the retailer has put up all the money that the business needs)? Discuss.
Compare and contrast return on investment (ROI) and return on assets (ROA) measures. Which would be best for a retailer with no bank borrowing or other outside sources of funds (that is, the retailer has put up all the money that the business needs)?
Explain the similarity between markups and gross margin. What connection do markdowns have with the operating statement?
How does gross margin differ from gross profit? From net profit?
Distinguish between the following pairs of items that appear on operating statements: (a) Gross sales and net sales, (b) Purchases at billed cost and purchases at net cost.
Cite a local example of an oligopoly, explaining why it is an oligopoly.
List three products that are sold in purely competitive markets and three that are sold in monopolistically competitive markets. Do any of these products have anything in common? Can any generalizations be made about competitive situations and marketing mix planning?
If a manufacturer’s well-known product is sold at the same price by many retailers in the same co m munity, is this an example of pure competition? When a community has many small grocery stores, are they in pure competition? What characteristics are needed to have a purely competitive market?
Why would a marketing manager prefer to sell a product that has no close substitutes? Are high profits almost guaranteed?

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Basic Marketing A Marketing Strategy Planning Approach 19th edition William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy - Solutions

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