The Mcgraw Hill 36 Hour Course Product Development 1st Edition Andrea Belz - Solutions

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Management solutions to data overload and analysis famine include which of the following?a. Limit your time on the Internet.b. Spend all your time analyzing the data.c. Find and pay for expertise.d. Limit your dependence on data.
Tailoring your product is .a. never recommendedb. a growing trendc. not economicald. impossible
Suggestions for successful postmortem exercises do not include which of the following?a. Blaming the people responsible for problemsb. Creating positive and negative balancec. Using quantifiable datad. Varying the format
Entrepreneurs should not .a. plan to be a large companyb. consider marketing theory in pitching a dealc. think about competitive advantage in creating a deald. minimize the time spent creating a company
Strategies for the developing world should focus on .a. delivering older product lines with low demand in developed nationsb. educating consumers to adopt higher-cost solutionsc. developing creative business models around new product economicsd. outsourcing processes without generating sales
In downturns, the one thing you should not do is .a. find good deals in renting spaceb. hire good peoplec. create good arrangements with vendorsd. postpone your investors’ needs
Plug-and-play refers to .a. the need to use all your resources at onceb. vertical integrationc. rapid development of intellectual propertyd. a mind-set of delivering instant value
Core competencies refer to the .a. intellectual property portfoliob. production functions at which a company excelsc. older products that were foundations for new onesd. corporate weaknesses
Recommended behaviors for postmortems do not include being.a. proudb. factualc. professionald. brief
Customers today are .a. irrelevantb. part of your sales forcec. a waste of timed. strategically unnecessary
In launch advertising, what does the term money refer to?a. The advertising budgetb. The product pricec. The product costd. The customer’s budget
Which is not one of the Five Ms of advertising?a. Marketingb. Mediumc. Measured. Mission
Who are the most risk-tolerant adopters?a. Majoritiesb. Innovative adoptersc. Laggardsd. Early adopters
Communication enablers have a different adoption model because they.a. accelerate progressb. don’t have innovative adoptersc. cannot support advertising campaignsd. attain value only when more people have it
Why do launches and recalls present similar advertising problems?a. In launches you deliver product, and in recalls you take it away.b. Intellectual property protection must remain intact.c. Communication focuses on inspiring customer confidence and reducing risk.d. The product inception process is
Which of the following does not describe launch?a. An operational challenge because you are delivering finished productsb. A sales challenge because you must educate your target marketc. A marketing challenge because you are positioning your productd. A strategic challenge because you are choosing
Positioning means .a. developing an elaborate advertising campaignb. creating a niche for yourself or your product in the prospect’s mindc. segmenting your prospectsd. providing value
In launch advertising, the mission refers to the .a. corporate valuesb. campaign’s objectivec. customer’s needsd. company’s advantage
Innovation diffusion does not depend on which of the following?a. Intellectual property protectionb. Group communicationc. Product qualityd. Adopter personality
Which of the following strategies is not recommended for recalls?a. Take customers’ concerns seriously.b. Address the problem honestly and humbly.c. Articulate that you have no responsibility for the problem.d. Make your customers whole via refunds or replacements.
Which Japanese term is not part of the Toyota Production System?a. Kanban (signs)b. Gijutsu (technology)c. Kaizen (improvement)d. Jidoka (automation)
CDM is an acronym for .a. contract design manufacturerb. contract design marketingc. competing design manufacturerd. contract design measurement
What is a key philosophy of lean manufacturing?a. Extra inventory must be kept in case of demand spikes.b. Outsourcing doesn’t work.c. Design is not important.d. Every process is a customer of the preceding one.
Which of the following statements is not true about fabrication, integration, and delivery?a. They refer to everything after product design.b. They are not related to the marketing Four Ps (place).c. They include high-level decisions, such as outsourcing practice.d. They include implementation
SaaS refers to .a. Software-as-a-Serviceb. Strategy-as-a-Strengthc. Software-as-a-Strategyd. Software-as-a-Strength
Which of the following is not included in important global movement?a. Informationb. Goodsc. Peopled. Strategy
Outsourcing is .a. illegal in some countriesb. important to vertically integrated companiesc. a contract processd. a required part of lean manufacturing
Which of the following is not part of the product track?a. Designb. Marketingc. Integrationd. Fabrication
Software often replaces .a. strategyb. capital goodsc. peopled. lean manufacturing
What is another term to describe lean manufacturing?a. Outsourcedb. Just-in-timec. Vertically integratedd. Just-for-strategy
Which of the following statements is not true?a. Design is intimately related to the value proposition.b. Design should remain separate from manufacturing to motivate the creative team.c. Design is the first phase of the product trajectory.d. Design reflects the company’s sensibilities.
What of the following is not a strategic consideration for design?a. The role of outsourcing in the company’s approach to the product trajectoryb. The fraction of the total cost set by design freezec. The role of manufacturing in minimizing schedule delaysd. The inability to change the
Design does not include which of the following?a. Competitors’ philosophyb. Ornamental designc. Packagingd. Fundamental applications
Which of the following is not a stage in 3M’s methodology?a. Alignment with corporate strategyb. Acceleration of internal research with external expertisec. Identification of competitors’ ideasd. Development of breakthroughs in workshops
What are the two key elements of design?a. Philosophy and methodologyb. Strategy and intellectual propertyc. Philosophy and intellectual propertyd. Philosophy and marketing
Which intellectual property relationship is incorrect?a. The OEM retains IP ownership when a contract firm is used.b. The OEM shares IP ownership with a CDM.c. The ODM retains IP ownership.d. Only CDMs can have IP ownership.
Triple bottom line refers to .a. financial, environmental, and social responsibilityb. financial, strategic, and social responsibilityc. environmental, financial, and legal responsibilityd. social, customer, and strategic responsibility
Which of the following is not a component of the product trajectory?a. Designb. Human resourcesc. Integrationd. Delivery
Product design includes everything except which of the following?a. Analyzing the required specificationsb. Prioritizing the product’s functional elementsc. Reviewing the company’s product road mapd. Integrating functional elements into a physical package
Rephrasing the question refers to everything except which of the following?a. Expanding the intended marketb. Identifying new competitionc. Creating new product concepts for a target marketd. Examining the competition’s intellectual property
Why is milestone definition useful in developing a strategy?a. It frees innovation from time constraints.b. It does not constrain leadership by quantifying goals.c. It creates direction for all organizational levels.d. It can be delayed indefinitely.
Journey milestones .a. are not useful for organizations using Gantt chartsb. constrain creativity in large organizationsc. describe project activities at a given timed. are only useful at the industry-wide level
Which of the following is not part of a Gantt chart?a. Tasksb. Intellectual propertyc. Timingd. Resources
Milestones are .a. measurable goalsb. value propositionsc. communication methodsd. organizational models
The cost profile is the curve describing .a. cash flow once the product is in the marketb. the increase in value as you get closer to acquisitionc. the changing value of money with timed. the increase in development costs as you get closer to the market
Which of the following is not a component of the resource triangle?a. Moneyb. Strategyc. Peopled. Time
Milestone definition helps marketing plans because it .a. focuses only on creative activitiesb. takes place independently of customer needs, preventing distractionc. can include trade shows, scientific conferences, and other eventsd. does not link with other company activities
Tranches are:a. Investor reviewsb. Team discussionsc. Funding installmentsd. Project stages
Why is milestone development important for funding your project?a. It is only used for private investors and thus maintains confidentiality.b. It forces the funding group to finance the entire project at once.c. It keeps proprietary development protected from government review panels.d. It allows
Destination milestones .a. describe the final review at each levelb. are used only at the company-wide levelc. are not useful in structured groupsd. are better to inspire followship
Which of the following statements is not true for service providers?a. They can grow by adding capability or clientele.b. Everyone in the organization represents the company.c. Service firms often face spin-in and spin-out decisions.d. Employee values and organizational culture must be aligned.
University spin-outs do not benefit from a focus on .a. recruiting studentsb. raising moneyc. a structured cultured. marketing products
Which of the following is not an element of GE’s leadership model?a. Deep expertise: Loves learningb. Internal focus: Defines success internallyc. Clear thinker: Seeks simple solutionsd. Imaginative thinker: Takes risk
Which of the following statements is true?a. Quality reviews can be generated by going across, not just up, an organization.b. Innovation cannot be mandatory because you can’t be creative on demand.c. Fast innovation requires that concepts move rapidly through standard line management.d. Managers
Which of the following is not a model for product development?a. Spin-upb. Spin-inc. Spin-outd. Spin-down
Which of the following is not an element of centralized command–decentralized execution models?a. Measurements can be obtained rapidly.b. Information architecture can be readily exploited for fast communication.c. Leadership is taken seriously and nurtured.d. Levels of command are isolated from
Organizations with strong fellowship models typically .a. require adherence to formal reporting structures without any leewayb. must have strong individual incentive programs to keep internal competition highc. demonstrate faith in their employees through creative initiativesd. require all
Which of the following statements is not true?a. Strategy and organization are linked through good people.b. Organizational development is not linked to funding development.c. Intellectual property management is linked to environments supporting clear and creative thinking.d. Organizations and
IRRs are higher if .a. the net present value cannot be calculatedb. the product development cycle is shortc. sales volumes do not compensate for product developmentd. cash inflows are generated sooner
Which of the following is a key concept in discounted cash flow analysis?a. It’s better to wait for cash.b. You cannot estimate the value today of a cash stream tomorrow.c. Cash in is better than cash out.d. Money holds the same value forever.
Internal rates of return .a. are calculated from payback periodsb. include external factors like inflationc. are highest when the product development cycle is short and sales are highd. represent the discount rate where the net present value is positive
Valuation is .a. an exactly calculated value for your productb. an assessment that includes risk and the time value of moneyc. useless for investment decisionsd. determined the same way for product managers and entrepreneurs
Which of the following statements is not true?a. The net present value estimates the value of your product today.b. A positive net present value demonstrates that the investment will make money.c. The net present value is used to compare various investment opportunities.d. The net present value
Discounted cash flows .a. are used for calculating the net present valueb. do not account for the time value of moneyc. are weighted toward slower cash flowsd. are not used for investment analysis
Which of the following statements is not true?a. The time value of money has a mathematical basis.b. The time value of money says that a dollar today is better than a dollar tomorrow.c. The time value of money is used to calculate payback periods.d. The time value of money shows how the value of
Which of the following statements is true?a. Lower returns result from higher risk in a free market.b. Risk assessment protocols can be perfected.c. Risk is not a factor in investment decisions.d. Risk is the probability of a unfavorable outcome.
Which of the following is generally not a funding source for an entrepreneur’s company?a. Sale of publicly traded stockb. Venture capital fundsc. Public job-creation grantsd. Family members and friends
Service providers typically .a. have no competition in allocating resourcesb. invest in their new products with timec. cannot look at their businesses like investorsd. have no access to credit financing
Intellectual property refers to .a. cost-effective product developmentb. guaranteed revenue streamsc. exclusive rights over the products of creative endeavorsd. new products
Which of the following is not a way of commercializing intellectual property?a. Assigning itb. Leaving it alonec. Deriving a product from itd. Licensing it
Open source innovation does not necessarily include which characteristic?a. Strong accountabilityb. A novel licensing frameworkc. Relentless improvementd. Maximized profitability
Which of the following statements is not true?a. All trademarks have the same level of protection.b. You should use different symbols for unregistered and registered marks.c. Genericized trademarks are a sign of positioning failure.d. You must show that you are defending your mark to prosecute
Which of the following statements is not true?a. Copyrights are exclusive rights.b. Copyrights cover creative works.c. Copyrights protect ideas.d. Copyrights protect expression.
Patents are issued for .a. marks of identificationb. manufacturing innovationc. creative expressiond. novel revenue models
Accounting considerations for intellectual property do not include which of the following?a. The idea that the intellectual property does not lead to eventual salesb. Expected sales of the product derived from the intellectual propertyc. The goal of expecting a return on the investmentd. The use of
Which is not a type of trademark?a. Fanciful markb. Suggestive markc. Arbitrary markd. Creative mark
Why do service providers have difficulty raising investment money for their intellectual property?a. Service providers have nothing to protect.b. There is no way to scale a service provider’s intellectual property.c. Commercialization usually requires the originator.d. Service providers do not
Which of the following statements is not true?a. A license agreement is irrevocable.b. A license agreement can be revoked.c. A license agreement confers the rights to exploit intellectual property.d. A license agreement is written with terms and conditions.
Damned-if-you-don’t products do not include .a. auto insuranceb. service agreementsc. razor bladesd. warranties
Your value proposition must align well with all of the following except.a. brandingb. generic strategiesc. corporate mission statementsd. vertical integration
Which statement is not true?a. Price wars typically keep prices high.b. Prices typically decrease over time.c. Prices are typically highest at launch.d. Competition typically forces prices down.
A value proposition motivates your prospect to buy because it demonstrates that .a. the problem has no costb. the cost of the problem is largec. the price of the solution is smalld. the price of your solution is lower than the cost of the problem
A razor blade model consists of .a. a revenue stream where the customer loses value in future purchasesb. an even revenue stream from the first purchasec. a loss leader motivating a more profitable, recurring revenue streamd. selling the product’s entire value in one purchase
Commodities are .a. products with unique valueb. products that are identical, regardless of originc. differentiated productsd. the innovator’s goal
Which field is not involved in developing the value proposition?a. Strategyb. Lawc. Marketingd. Economics
Which statement is not true?a. The total price may include service agreements.b. The total price may include other long-term relationships.c. The total price must be incurred at purchase.d. The total price may include retainer agreements.
To communicate a value proposition to your customer, which is not a step?a. The customer quantifies the benefit’s economic value.b. The customer cannot quantify the benefit’s economic value.c. The feature distinguishes your product from a commodity.d. The benefit is the improvement the customer
Which of the following is not one of the classic marketing Four Ps?a. Promotionb. Pricec. Positiond. Product
Which of the following is not part of price?a. Segmentsb. Timec. Discountsd. Energy
Segments must be all of the following except .a. accessibleb. actionablec. capabled. differentiable
Which of the following is not part of product?a. Warrantiesb. Segmentationc. Specificationsd. Features
Which of the following is not a common segmentation scheme?a. Demographicb. Behavioralc. Psychographicd. Hagiographic
Which of the following is not part of promotion?a. Distributionb. Advertisingc. Brandingd. Publicity
Marketing activities do not include which of the following?a. Retaining customersb. Forsaking customersc. Creating customersd. Satisfying customers
Which of the following is not necessarily a step in a positioning plan?a. Define your goal.b. Determine your outsource strategy.c. Determine your current position.d. Measure and reassess.
Which is not part of place?a. Segmentationb. Distributionc. Geographyd. Specifications
STP does not include which of the following?a. Targetb. Positioningc. Supplyd. Segmentation
Which of the following is not part of SWOT analysis?a. Supplyb. Weaknessesc. Opportunitiesd. Threats
The corporate mission identifies .a. the market of interestb. the company’s core valuesc. the company’s product lined. management’s objectives
The growth share matrix analyzes .a. management strengthb. supply riskc. market opportunitiesd. innovation quality

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The Mcgraw Hill 36 Hour Course Product Development 1st Edition Andrea Belz - Solutions

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