Retail Management A Strategic Approach 13th Global edition Barry Berman, Joel R. Evans, Patrali Chatterjee - Solutions

Is the trend towards mergers of retailers an important aspect of your local retail environment?
Choose a local example of a retailer and explain how they could avoid terminal decline and reset themselves into a new growth period.
Briefly explain and provide local examples of the four stages of the retail life cycle.
Price-sensitive shoppers are one of the most fickle target groups. What makes them difficult to convert to loyal customers? How could you retain them?
What does it mean to become a destination retailer? How is this achieved?
To what extent do you agree that independents put their customers first?
How can an independent retailer avoid becoming over-reliant on the owner?
Comparatively speaking, why do independents have much less power when it comes to negotiating with suppliers and other businesses?
In most markets, independents are the most common form of retailer. Why is this the case?
How would you define the term “retail institution”? What is implied by this term?
A footwear retailer located in a seasonal coastal resort wants to choose the most appropriate ways to target their market. Which would you choose, mass, concentrated or differentiated marketing? Explain each approach as well as the reason for your choice of targeting method.
Discuss local examples of a retailer applying mass marketing, concentrated marketing, and differentiated marketing.
Develop a checklist of likely financial investments for a new retail venture. What are the most common funding methods for these investments?
What are the pros and cons of setting up a new retail operation as a sole proprietor?
How might a retailer go about identifying and quantifying the key opportunities and threats it faces?
Strategic planning can be done by the owner of a firm, professional management, or a combination of both. Why is strategic planning attractive?
As a retailer, how would you reward social media referrals by customers?
How would you differentiate between expected and augmented customer service provisions? Why does customer service rely on the abilities of employees?
How do new and mature retailing businesses differ in terms of their treatment of core customers?
There are five potential pitfalls to avoid in planning a value-oriented retail strategy. Discuss these three:a. Planning value with just a price perspective.b. Providing value-enhancing services that customers do not want or will not pay extra for.c. Competing in the wrong value/price segment.
Value is embodied by a series of activities and processes—a value chain. This provides a certain value to the consumer. What does the value chain comprise, and what features are readily recognizable as far as consumers are concerned?
What are the six key steps of strategic planning that should be used by a retailer?
One retailer wants to be part of a selective distribution channel. Another wants to be part of an exclusive distribution channel. What might be the reasons for these choices?
Why might a new manufacturer want their products to be sold in the maximum number of retail outlets? Is this a good idea?
Why might a supplier opt for exclusive channel distribution with retailers?
What is the average amount that you spend in a retail store per transaction? What factors are likely to influence your supermarket transaction spend compared to other retailing spending?

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