Marketing is a human activity directed at satisfying needs and wants through the Exchange process?; is the

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Marketing is a human activity directed at satisfying needs and wants through the Exchange process?; is the statement of

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Kenneth Andrews
Philip Kotler
Kishwar S. Kan

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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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Posted Date: Feb 16, 2023 05:02 AM

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Marketing Management

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