Question for business course:-

Section B: Knowledge Activity (Q&A) Objective: To provide you with an opportunity to show you have the required knowledge for this unit. The answers to the following questions will enable you to demonstrate your knowledge of: Internal and external sources of information relevant to forecasting market trends Legislative and regulatory context as it applies to marketing Software applications that are commonly used in quantitative and qualitative analysis and their key features Statistical concepts, methods, techniques and reporting formats commonly used in marketing Answer each question in as much detail as possible, considering your organisational requirements for each one. 1. Where can you find information on the following aspects, when forecasting market trends? Technology changes Social and cultural factors Industry trends. 2. Which legislation will have an impact on your market analysis activities? 3. Name two different software applications that can be used to produce analysis, and the key features of these. 4. What is meant by the following terms and how would you present this information? Net response rate > Sampling Net present value of customers. Page Break