What is a supply chain? A group of consumers purchasing products. A single company managing its internal processes. Three or more companies directly linked by one or more of the upstream or downstream flows of products, services, finances, and information from a source to a customer. A network of unrelated businesses.

Three or more companies directly linked by one or more of the upstream or downstream flows of products, services, finances, and information from a source to a customer.

What is meant by 'Supply Chain Value Added'? The number of intermediaries in a supply chain. The cost of raw materials. The profit margin of a product. Value added to products as they move downstream and returns value moving upstream.

Value added to products as they move downstream and returns value moving upstream.

How can value be added through logistics? By outsourcing production. By improving the movement of goods. By reducing the number of suppliers. By increasing the number of warehouses.

By improving the movement of goods.

How can value be added by reducing flow time? By reducing upstream and downstream flow time. By increasing the number of intermediaries. By increasing advertising spend. By expanding the product range.

By reducing upstream and downstream flow time.

How can firms add value through better oversight? By outsourcing logistics. By increasing the number of suppliers. By allowing firms better oversight of upstream and downstream flows. By reducing the number of employees.

By allowing firms better oversight of upstream and downstream flows.

What is a channel level? The cost of distribution. A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer, adding value. The distance between suppliers and consumers. The number of products in a supply chain.

A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer, adding value.

What is disintermediation? The increase in product prices. The cutting out of marketing channel intermediaries by producers or the displacement of traditional resellers by new intermediaries. The addition of more intermediaries in a supply chain. The expansion of a product line.

The cutting out of marketing channel intermediaries by producers or the displacement of traditional resellers by new intermediaries.

What is intensive distribution? Distribution of products through a single outlet. Distribution of products through a limited number of outlets. Distribution of products through online channels only. Distribution of products in as many retail outlets as possible.

Distribution of products in as many retail outlets as possible.

What is selective distribution? Distribution of products through online channels only. Distribution of products through a single outlet. Distribution of products in as many retail outlets as possible. Distribution of products through a limited number of retail outlets.

Distribution of products through a limited number of retail outlets.

Supply Chain Management and Retail Strategy: Value Creation and Distribution Systems

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Sociology - Management

georgepetenjk Created by 10 mon ago

Cards in this deck(100)

What is a supply chain?

What is meant by 'Supply Chain Value Added'?

How can production costs be reduced?

How can value be added through logistics?

How can value be added by reducing flow time?

How can firms add value through better oversight?

What is a channel level?

What is disintermediation?

What is intensive distribution?

What is selective distribution?

What is exclusive distribution?

What are pull strategies?

What are push strategies?

What is supply chain orientation?

What is supply chain management?

What is the ultimate objective of supply chain management?

What is logistics in supply chain management?

Who are retailers?

What is the value added to consumers?

What is the value added to manufacturers?

What is meant by 'variety' in retail?

What is an assortment in retail?

What is non-store retailing?

What is direct selling?

What are vending machines?

What is TV home shopping?

What are kiosks?

What is omnichannel retailing?

What are the key components for an omnichannel strategy?

What is the role of infrastructure in omnichannel retailing?

What is the importance of process in omnichannel retailing?

What is the role of people in omnichannel retailing?

What are product decisions in retail?

What is meant by 'variety and assortment' in retail?

What is a service mix?

What is store atmosphere?

What are pricing decisions in retail?

What is everyday low pricing?

What is high-low pricing?

What are place decisions in retail?

What is a central business district?

What is a shopping center?

What are promotion decisions in retail?

What is Integrated Marketing Communications (IMC)?

When is IMC more effective?

When is IMC less effective?

What is mass media?

What is electronic media?

What is personal communications?

What is point-of-purchase?

What is physical space in retail?

What is press in media?

What is the importance of identifying the target audience?

What are the goals for each promotion?

What is involved in designing the message?

What is an appeal in marketing?

What is execution in marketing?

What are the two broad types of media to send messages?

What is personal media?

What is word-of-mouth marketing?

What is buzz marketing?

What is non-personal media?

What is an example of a non-personal broadcast?

What is an example of a non-personal print?

What is an example of a non-personal display?

What is an example of a non-personal digital?

What is an example of a non-personal event?

What is an example of a non-personal product placement?

What is the New Marketing Communications Model?

What is the goal of the New Marketing Communications Model?

What is a message source?

What is involved in selecting specific media?

What is involved in selecting timing for media?

What is feedback in marketing?

What are the methods of determining promotion mix?

What is the nature of method in promotion?

What is the nature of product in promotion?

What is the target market in promotion?

What is a marketing budget?

What is content marketing?

What is digital marketing?

What is inbound marketing?

What is Search Engine Marketing (SEO)?

What is email marketing?

What is social media marketing?

What are the segments of digital buyers?

What is a product-focused digital buyer?

What is a browser in digital buying?

What is a researcher in digital buying?

What is a bargain hunter in digital buying?

What is an on-time focused digital buyer?

What are the types of digital sellers?

What is a digital mall?

What is a digital marketplace?

What is an auction site?

What is a buying club?

What are some visible influences in purchasing behavior?

What is paid search?

What are paid stories?

What are paid display ads?

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Supply Chain Management and Retail Strategy: Value Creation and Distribution Systems

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