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business
business communication process
Business Communication Process And Product 7th Canadian Edition Mary Guffey, Dana Loewy, Esther Griffin - Solutions
Understand e-mail and the professional standards for its usage, structure, and format.
Discuss the benefits and drawbacks of using e-mail in the workplace.
The Pew Research Center found that almost three quarters of millennials adjust their privacy settings to limit access to their information.42 They safeguard their data for fear of identity theft even if the process is cumbersome, but the study found they worry much less about their privacy, for
Explain workplace instant messaging and texting, as well as their liabilities and best practices.
Identify professional applications of podcasts and wikis, and describe guidelines for their use.
Why is the subject line the most important part of an e-mail message?
How could IM be useful in your career field? Does IM produce a permanent record? Do you think that common abbreviations such as lol and imho and all-lowercase writing are acceptable in text messages for business?
List the similarities between memos and e-mail.
In her book Alone Together, professor Sherry Turkle argues that increasing dependence on technology leads to a consequent diminution in personal connections.“Technology is seductive when what it offers meets our human vulnerabilities. As it turns out, we are very vulnerable indeed. We are lonely
Why is it important that companies and organizations closely monitor their social media accounts?
Describe how businesses use blogs to connect with internal and external audiences, and list best practices for professional blogging.
On Twitter read a number of business-related messages from reputable organizations, such as GM, Ford Motor Company, Kia Motors, Pepsi, or Coca-Cola. Look for apparent examples of successful customer-service interventions, promotional appeals, and special deals. Conversely, copy or make screenshots
Define business uses of social networking.
Ethical Issue: Although they don’t actually pay people to act as fans on social networks and entice their friends to do so as well, some marketers employ machines, called bots, to inflate the number of their fans and followers online. In developing countries businesses trafficking in fake
Explain the best practices for creating and maintaining a professional blog.
What is viral marketing, and how can it benefit businesses?
What are five guidelines for safe social networking at work?
Understand the channels through which positive messages travel, and apply the 3-x-3 writing process.
Compose direct messages that make requests, respond to inquiries online and offline, and deliver step-by-step instructions.
What are the three benefits of using business letters instead of e-mail?
Prepare messages that make direct claims and voice complaints.
What is the best way to close a request message?
Create adjustment messages that salvage customers’ trust and promote further business.
How should employees respond to an online post that violates company policy?
Write special messages that convey kindness and goodwill.
Imagine that your coworker’s beloved family pet recently passed away. Write the coworker a letter of sympathy.
When is it appropriate to use e-mail to send goodwill messages?
Explain the components of effective negative messages.
Understand the strategies of business communicators in conveying negative news, apply the 3-x-3 writing process, and avoid legal liability.
Identify which organizational strategy you would use for the following messages: direct or indirect.a. A message from a car insurance company that it will no longer insure family members who drive the family car.Customers may expand their policies with more comprehensive coverage at a higher
If you had to give upsetting news to a colleague, would you use the direct or indirect strategy? Explain your personal decision.
Explain the differences between libel and slander.
Why is the indirect strategy appropriate for some negative-news messages?
Apply effective techniques for refusing typical requests or claims and for presenting bad news to customers.
Distinguish between the direct and indirect strategies in conveying unfavourable news.
Revise the following sentences to present the bad news with passive-voice verbs.a. Our retail stores will no longer be accepting credit cards for purchases under $5.b. We do not examine patients until they show their health cards.c. Your car rental insurance coverage does not cover large SUVs.
Living in Pickering, Lauren Bossers worked virtually by e-mail and phone for a supply chain management software company in Winnipeg. Even though Bossers was a remote worker, she was shocked when her manager laid her off by phone. What might be some advantages and disadvantages to being let go
Describe and apply effective techniques for delivering bad news within organizations.
What are some strategies to effectively manage adverse news on social networking sites and blogs?
When denying customer claims, explain the benefits of using the reasons-before-refusal plan.
For what reasons should a job refusal letter be intentionally vague?
Explain four ways that persuasion has changed in the digital age.
Have you ever believed a fake news story? What persuasive strategies did the writer use to make you believe the news was accurate?
The following memo (with names changed) was actually sent.YOUR TASK Based on what you have learned in this chapter, improve the memo. Expect the staff to be somewhat resistant because they have never before had meeting restrictions.Date: Current To: All Managers and Employees From: Nancy Nelson,
Why should you be especially careful to soften the refusal to an invitation?
Explain persuasion, identify effective persuasive techniques, and apply the 3-x-3 writing process to persuasive messages in print and online.
Describe the traditional four-part AIDA strategy for creating successful persuasive messages, and apply the four elements to draft effective and ethical business messages.
Craft persuasive messages that request actions, make claims, and deliver complaints.
What is the first element in the writing process for persuasive messages, and why is it important?
In view of the burden that “junk” mail places on society (adding to landfills, using timber supplies, and overburdening the postal system), how can “junk”mail be justified?
Understand interpersonal persuasion at work and write persuasive messages within organizations.
Create effective and ethical direct-mail and e-mail sales messages.
Describe how you can develop a logical persuasive argument in a claim message.
You have been interviewed for a terrific job in corporate communications at an exciting organization. To test your writing skills, the organization asks you to rewrite one of its media releases for possible submission to your local newspaper. This means revising the information you find into a new
Apply basic techniques in developing persuasive media releases.
What is the best way to open a media release?
Explain informational and analytical report functions, organizational strategies, and writing styles, as well as typical report formats.
Apply the 3-x-3 writing process to contemporary business reports to create well-organized documents.
List five reasons for choosing an informal writing style over a formal style.
Locate and evaluate secondary sources, and understand how to conduct credible primary research.
What is the first step in writing a report? Provide a specific example.
Many individuals conduct surveys of interest on social media platforms, like Facebook. What are the potential issues with using these survey results in a report?
Identify the purposes and techniques of citation and documentation in business reports, and avoid plagiarism.
Generate, use, and convert numerical data to visual aids, and create meaningful and attractive graphics.
Online or in print, find an infographic that visualizes intriguing business-relevant data. Look for sources within or below the infographic. Are they indicated?If yes, are they credible? How much hard statistical information is provided in relation to the space the infographic occupies? Does the
What are the advantages and disadvantages of online surveys?
The ability to create appropriate and relevant graphics is a sought-after skill in today’s information-age workplace. Spreadsheet programs, such as Excel, make it easy to generate appealing visuals.Based on the statistics that follow, prepare (a) a bar chart comparing the latest tax rates in
In what way is documentation of sources different in colleges and universities than in business?
Why are your professors likely to discourage your use of Wikipedia and blogs as sources for your reports?
What are five ways to best incorporate graphics in reports?
Analyze, sort, and interpret statistical data and other information.
What type of data is best analyzed by using a grid?
How can you take unprocessed data and create meaningful information?
Draw meaningful conclusions and make practical report recom-mendations.
Organize report data logically and provide reader cues to aid com-prehension.
How can you make report conclusions more objective?Provide an example.
As The New York Times reported, “Every day, on average, a scientific paper is retracted because of misconduct.” Two percent of scientists are willing to admit that they have manipulated their data to suit their purposes. Considering that researchers publish about 2 million articles each year, 2
Write short informational reports that describe routine tasks.
Why is it important to carefully decide on the direct or indirect strategy when writing a justification/recommendation report?
Prepare short analytical reports that solve business problems.
List five tips for designing effective report documents.
Understand the importance and purpose of proposals, and name the basic components of informal proposals.
Discuss the components of formal and grant proposals.
Business plans at many schools are more than classroom writing exercises. They have won regional, national, and worldwide prizes. Although some contests are part of MBA programs, other contests are available for undergraduates.As part of a business plan project, you and your team are challenged to
Identify the components of typical business plans.
Describe the components and purpose of the front matter in formal business reports.
As an enterprising college student, you recognized a problem as soon as you arrived on campus. Residence rooms filled with pricey digital doodads were very attractive to thieves. Some students move in with more than $3,000 in gear, including laptops, tablets, flat-screen TVs, digital cameras, MP3
Understand the body and back matter of formal business reports.
Is it ethical for a student team to substantially revise a report from a team that wrote about the same topic during the previous semester? What does your school say about such a practice?
Let’s say you are a member of a campus business or sports club. Your organization has managed its finances well, and, therefore, it is able to fund monthly activities. However, membership dues are insufficient to cover any extras. Identify a need, such as for a hardware or software purchase, a
Specify final writing tips that aid authors of formal business reports.
Recognize various types of business presentations, and discuss preparing for any of these presentations.
Careful business writers always document their sources in written reports; however, when the report findings are presented by using PowerPoint, the sources are often omitted. Should information in PowerPoint presentations be sourced? If so, how? Is omitting this information unethical?
Explain how to organize your business presentation, build audience rapport, and understand contemporary visual aids.
What are five types of business presentations that you may encounter in the workplace?
Create an impressive, error-free multimedia presentation that shows a firm grasp of basic visual design principles.
Specify delivery techniques for use before, during, and after a presentation.
Organize presentations for intercultural audiences and in teams.
How is the 6-x-6 rule applied in preparing bulleted points in a multimedia slideshow?
List techniques for improving telephone skills to project a positive image.
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