New Semester
Started
Get
50% OFF
Study Help!
--h --m --s
Claim Now
Question Answers
Textbooks
Find textbooks, questions and answers
Oops, something went wrong!
Change your search query and then try again
S
Books
FREE
Study Help
Expert Questions
Accounting
General Management
Mathematics
Finance
Organizational Behaviour
Law
Physics
Operating System
Management Leadership
Sociology
Programming
Marketing
Database
Computer Network
Economics
Textbooks Solutions
Accounting
Managerial Accounting
Management Leadership
Cost Accounting
Statistics
Business Law
Corporate Finance
Finance
Economics
Auditing
Tutors
Online Tutors
Find a Tutor
Hire a Tutor
Become a Tutor
AI Tutor
AI Study Planner
NEW
Sell Books
Search
Search
Sign In
Register
study help
business
business communication process
Business Communication Process and Product 7th edition Mary Ellen Guffey, Dana Loewy - Solutions
Name four areas of the world where the culture is generally considered to be high context. Name four areas of the world where the culture is generally considered to be low context.
1. Persuasion is vital to the CEO at Hands on Miami. Who must the CEO effectively persuade to ensure the success of the organization?2. In your own career, when might you find it necessary to be persuasive?3. From your experience, what techniques are effective or ineffective in persuading others
Calculate the mean, median, and mode for these figures: 5, 15, 15, 15, 30.
1. What aspects of Raytheon’s proposal writing process can you apply to your own work?2. How do you think the various reviewers and their reviews help ensure the success of a proposal effort?3. Why do you think Raytheon puts so much effort into proposal executive summaries?
Why is the ability to do research and draw conclusions likely to increase your value to your employer?
How can you make your report conclusions as objective and bias-free as possible?
Name at least four guidelines for creating effective headings, and be prepared to explain them.
When tabulating and analyzing data, you may discover relationships among two or more variables that help explain the findings. Can you trust these correlations and assume that their relationship is one of cause and effect?
How can you increase your chances that your report recommendations will be implemented?
You have learned that drawing conclusions involves subjectivity, although your goal is to remain objective. Even the most even-handed researchers bring their goals, background, and frame of reference to bear on the inferences they make. Consider the contentious issue of climate change. Most
1. What kind of information should Starbucks gather to help it decide how closely to locate its stores?2. How could Howard Schultz test his impression that the intimate communal coffee-drinking experience is fading at Starbucks?3. How can collected information be transmitted to Starbucks’
1. How important to Starbucks are the collection, organization, and distribution of up-to-date information regarding food and beverage trends, competition, and product development?2. In what ways could Starbucks use the Internet to monitor its competitors, Caribou Coffee and Dunkin’ Donuts?3.
Like many innovative companies, Starbucks wants to be seen as a responsible corporate citizen. On its Web site Starbucks posts its annual corporate social responsibility report. The company also has an “Environmental Mission Statement” and holds suppliers to a “Supplier Code of Conduct.” Do
Purchasing managers at Frito-Lay, Safeway, and B&G Foods have pleaded guilty to taking bribes that led to tainted foods purchased at inflated prices. Company officials relied on false reports and documentation supplied by their managers. How did food suppliers know whom to bribe? New Jersey
What purpose do proposals serve?
Who uses requests for proposals (RFPs), and why?
Why must writers list their sources and identify them in the text?
Name the steps necessary to write an executive summary in a formal business report.
What is the purpose of a business plan, and what should it communicate to investors?
1. Why are proposals vitally important to a company like Raytheon?2. How are proposals at Raytheon similar to and different from proposals or long reports written by students?3. How can team members maintain consistency and meet deadlines when writing important, time-constrained, multivolume
What are correlations?
What is cross-tabulation, and when is it useful?
Few would deny that customers should have an outlet for reasonable complaints against companies that slighted them. However, today, increasingly anonymous cyber threats against companies often erupt suddenly and turn nasty, leaving firms unsure about how to deal with them, whether to respond, and
1. When writing their funding proposal or business plan, do you think Dan and Alysa chose an informational or analytical approach? Why?2. Do you think Dan’s and Alysa’s proposal was developed directly or indirectly? Why? Should it have been written formally or informally?3. What are some of the
1. Why might a U.S. airline dedicated strictly to traveling pets be an easy sell to the public? Why might it not be?2. Today’s entrepreneurs have many technological resources at their disposal to do research and spread the news when launching a new business. What channels may Dan Wiesel and
You are conducting one-hour-long interviews with high-level banking executives using a questionnaire featuring open-ended questions (qualitative survey) for a market research firm. You receive $75 per completed interview when you deliver legible notes. You tape the talks for accuracy, but then you
Why must report writers anticipate their audiences and issues?
Howard Schultz, Starbucks president and CEO, has been described as a “classic entrepreneur: optimistic, relentless, mercurial, and eager to prove people wrong.” Before Starbucks’ latest stumbles, Schultz successfully followed his gut instinct, not established management practices. Unlike
Can any single search engine index all Web pages? How can you optimize your search of Web sources?
How can you ensure that your survey will be effective and appeal to as many respondents as possible?
What is a statement of purpose, and what function does it serve?
Describe the writing style of typical business reports.
What are the main purposes of business reports?
Direct marketers sometimes resort to scare tactics, for example, to make us purchase alarm systems and subscribe to monitoring services. They may also appeal to our compassion and guilt before the holidays in soliciting money for the less fortunate. Are such emotional appeals ethical?
Tweeting, texting, and quickie e-mailing all may foster sloppy messages. Author Mark Garvey argued, “In business, in education, in the arts, in any writing that takes place outside the linguistic cul-de-sac of our close friends and relatives, writers are expected to reach for certain standards of
Queen Elizabeth of England once said, “Stereotypes wither when human contacts flourish.” What does this statement mean? Have you found this to be accurate in your own experience?
For routine writing tasks, what are some techniques for collecting information data and generating ideas?
1. Based on what you learned in this chapter, what specific advice can you give about keeping a message clear? Should a business message be conversational?2. Why is conciseness important, and what techniques can be used to achieve it?3. Would you advise the culinary chef to be direct with her
1. When new ideas must be generated and sold to management, what role does communication skill play in the process?2. Do you think the Taco Bell culinary product manager will be making an oral or a written presentation of new menu ideas?3. Why is a writing process helpful in developing a
Conciseness is valued in business. However, can messages be too short?
Is the revision and proofreading process different for short and long documents? Can you skip revising if your message is brief?
What is the difference between serif and sans serif typefaces? What is the preferred use for each?
How can writers increase white space to improve readability?
What are five document design techniques that business writers can use to enhance readability?
Why would a good writer avoid this sentence? When it arrived, I read your message and am now replying.
How is proofreading different from revising?
One single mother earned nearly $500 a month by putting her writing skills to use on “opps” (opportunities) at PayPerPost.com. This site pays consumers to write favorable comments in blogs about specific products. Is it ethical for bloggers to hide their motivation and affiliation when rating
The makers of artificial sweetener Equal sued competitor Splenda because the latter claimed that Splenda was “made from sugar.” In reality, Splenda’s core ingredient is made from sucralose, a nonnutritive synthetic compound manufactured in laboratories. Although Splenda contains a sugar
1. When a business communicator responds to an inquiry, such as a letter about human rights violations among contractors, is “research” necessary?2. What are the differences between formal and informal research?3. What are the advantages and disadvantages of brainstorming with groups?
1. In what ways would research (gathering information) be important to Gap and Old Navy in getting their customers back?2. Why is it important for Gap managers, as well as other business communicators, to gather all necessary information before making management decisions?3. What techniques can
Why is audience analysis so important in the selection of the direct or indirect pattern of organization for a business message?
What is a topic sentence, and where is it usually found?
What’s wrong with this sentence? After reading it carefully, the proposal doesn’t interest us.
List four techniques for emphasizing important ideas in sentences.
What is the primary difference between the direct and indirect patterns of organization?
When is the indirect pattern appropriate, and what are the benefits of using it?
Why do many readers prefer the direct method for organizing messages?
What are the major components in an analytical report?
What are the major components in a letter or memo?
What is the difference between a list and an outline?
Compare the first phase of the writing process with the second phase.
Poster artist Shepard Fairey created a popular “Hope” poster of Barack Obama from a striking photo he saw on the Internet. Freelance photographer Mannie Garcia cried foul and demanded licensing fees, which Fairey refused. Are items on the Internet free for the taking if they have been changed a
Bad writing can be expensive: A Philadelphia lawyer was charged with malpractice to the tune of $6.6 million for drafting a poor commercial lease. The judge in Los Angeles said the draft was “inartfully written and done so in a confusing fashion, which lends itself to ambiguities and
Students may visit writing centers where they receive useful advice and help. However, some well-meaning tutors take over, revising documents until they don’t resemble the original student work. Instructors worry that the resulting documents amount to cheating. Yet in the workplace today, writers
What is Web 2.0, and how has it changed the way users engage with information?
Name and describe the two prevailing technological trends today.
List and concisely describe at least six electronic communication channels used most commonly by business people today.
Name at least five reasons some organizations forbid employees to use instant and text messaging.
How can you show professionalism and respect for your receivers in writing business IM messages and texts?
Explain why companies use blogs.
What is a wiki, and what are its advantages to businesses?
Name a few of the potential risks that social networking sites may pose to business.
What do employment and hiring experts recommend to young job seekers who wish to connect with companies on LinkedIn and other professional networking sites?
What is really simple syndication (RSS), and why is it helpful?
Explain the role of social bookmarking sites such as Digg, Del.icio.us, Reddit, StumbleUpon, and Squidoo.
What is the imperative mood, and why is it important to use it in writing instructions?
1. In what ways have social media and “real-time Web” changed how Internet users communicate? Have services like Twitter improved the way we exchange information?2. What trends have facilitated the emergence of social media, specifically Twitter?3. What could be advantages and drawbacks of
How should instructions be written? Give a brief original example
What should you include in the closing of a request message?
Some workers use Bcc (blind carbon copy) to copy their friends and colleagues on e-mail when they do not want the recipient to know that a third party will also read the message. Based on the “netiquette” discussed in this chapter, do you believe that hiding copies from the recipient is
What are the most emphatic positions in a message, and what goes there?
1. How do you explain the amazing lapses of judgment apparent in the tweets included in Zooming In, Part 2, on p. 200?2. How widespread is the use of Twitter among your friends, and how do they benefit from the service?3. What are the most effective ways to warn young people about the dangers
What kinds of messages are sent as are interoffice memos?
How can you save the reader’s time and make your business message easy to comprehend at a glance?
Former flight attendant Ellen Simonetti was fired by Delta Air Lines for posting on her blog “Queen of Sky” photos showing her in uniform. Simonetti claims that her dismissal violated her free-speech rights and was an act of sexual discrimination. She has been fighting her firing since 2004,
Electronics retailer Best Buy recently offered a 52-inch flat-screen TV worth $1,799.99 for $9.99 on its Web site. Within hours bloggers and Twitter users posted jokes about this “steal,” and some insisted that Best Buy honor the advertised price. The company quickly corrected the online
Into what three content categories can most business messages be organized? What group will make up the bulk of your messages?
Josh in the Accounting Department tells you that he heard from a reliable source that 15 percent of the staff will be released within 120 days. You would love to share this juicy news with other department members, for their own defense and planning. Should you? Why or why not?
What does the expression communication skills include?
Fewer layers of management mean greater communication challenges for front-line workers. Why?
What technologies enable workers to have “anytime, anywhere” offices?
What are the five steps in the communication process?
How can business communicators overcome some of the inevitable barriers in the communication process?
Why is oral communication considered more effective than written communication? Why doesn’t everyone use it exclusively?
Why is written communication important in business, and why doesn’t everyone use it exclusively?
Communication skills are frequently listed among the desired qualifications for job candidates. What do these skills consist of? How would you rate your skills?
How can you control or respond ethically to office gossip?
1. Indra Nooyi credited a college course in communication as an important step in her career. How do you think you could benefit from such a course?2. What skills do you think businesspeople need to succeed in today’s workplace?3. How could emphasis on ethics and social responsibility improve
1. In communicating the changes in philosophy and practice within PepsiCo, should CEO Indra Nooyi and her management team use formal or informal channels of communication? Give examples of each.2. In the midst of organizational changes at PepsiCo, what kinds of messages do you think will be
Office workers use smart phones, e-mail, voicemail, and text messaging. Many are literally always on call and feel overwhelmed. What are the limits of connectedness? Is it fair to dodge an unpleasant call by sending it to voice mail or to delay answering certain e-mail messages?
Showing 5000 - 5100
of 5138
First
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
Step by Step Answers
Get 50% OFF
Claim Now
