Business Communication Process and Product 7th edition Mary Ellen Guffey, Dana Loewy - Solutions

Unlock the secrets of effective business communication with the "Business Communication Process and Product 7th Edition" by Mary Ellen Guffey and Dana Loewy. Access comprehensive solutions and answers online, including a detailed answers key, solutions manual, and solutions PDF. Discover solved problems and step-by-step answers to enhance your understanding. Explore the test bank for a thorough review, and delve into chapter solutions and the instructor manual for a deeper insight into the textbook. Enjoy the convenience of free download options for seamless learning and mastery of the subject.

Why is positive wording more effective in business messages than negative wording?
What seven factors should writers consider in selecting an appropriate channel to deliver a message?
What does WIIFM mean? Why is it important to business writers?
In what ways is business writing different from school essays and private messages?
Define digital message?
Name four barriers to communication and be prepared to explain each. What other barriers have you experienced?
Define communication. When is it successful?
Explain why writing has been called a “career sifter,” a “threshold skill,” or “the price of admission.”?
What type of employee is required in today’s dynamic world of work, and what new job requirements have emerged?
What kind of digital-age literacy does the hyper connected workplace of today require?
What types of jobs will probably remain plentiful in the future, and how can you prepare for them?
What does it mean that the office of the future is mobile and always “on”?
How has technology changed the way businesses communicate internally and externally?
Why is information-rich oral communication considered more effective than written communication transmitted by “leaner” media? Why doesn’t everyone exclusively use the richest media to communicate?
Do you consider your daily texting, Facebook updates, blog entries, e-mails, and other informal writing to be “real writing”? How might such writing differ from the writing done in business?
How do you feel about the work–life balance in today’s 24/7 “anytime, anywhere” digital workplace? Do you anticipate negative effects on your health and personal life?
Why is a natural writing style more appropriate for social media than a formal writing style?
Why is reading and revising especially important when using social media?
How are an organization's values reflected in its business practices?
What are soft skills, and why are they increasingly important in the knowledge-based economy of the digital era?
What are the four phases of team development as identified by psychologist B. A. Tuckman?
What is the best approach to address conflict in meetings?
Is listening automatic? How much time do we spend listening in the workplace?
Which forms of nonverbal communication or nonverbal cues send silent messages about us?
How is projecting a professional image related to career success?
Author and teamwork critic Susan Cain claims that research “strongly suggests that people are more creative when they enjoy privacy and freedom from interruption.” In her book Quiet: The Power of Introverts in a World That Can’t Stop Talking, in articles, and public appearances, Cain cautions
After much discussion and even conflict, your workplace team has finally agreed on Plan B, but you are firmly convinced that Plan A is a much better option. Your team is presenting Plan B to the whole department and company executives are present. A vice president asks you for your opinion. Should
Evaluate the following humorous analogy between the murder of a famous Roman emperor and the deadening effect of meetings: “This month is the 2,053rd anniversary of the death of Julius Caesar, who pronounced himself dictator for life before running the idea past the Roman Senate. On his way to a
What are some of the main benefits teamwork brings to an organization?How can a team improve an organization's efficiency?What are some individual team member traits that reduce a team's effectiveness?
Which important trends fuel globalization?
List the five main characteristics of culture.
Name four or more strategies for bridging the gap between cultures and achieving intercultural proficiency.
Describe three processes or attitudes that will help you achieve intercultural competence, according to M. R. Hammer.
Does social networking help bridge cultural divides?
Why is gift giving to customers and business partners problematic, and what is the recommended limit in most U.S. companies?
Describe five guidelines for improving communication among diverse workplace audiences.
A stereotype is an oversimplified perception of a behavioral pattern or characteristic applied to entire groups. For example, the Swiss are hardworking, efficient, and neat; Germans are formal, reserved, and blunt; Americans are loud, friendly, and impatient; Canadians are polite, trusting, and
The demanding, ethnocentric traveler who finds fault with all that is different abroad is no longer French. Only a few years ago, tourists from France topped the list of least liked visitors in one study. But a recent survey among 5,600 travelers from five countries puts Americans first as the
Web sites with playful names such as Cramster, Course Hero, Koofers, and Spark Notes provide ready-made solutions and essays for students. Do such sites encourage cheating and undermine the mental sweat equity of day-to-day learning?
What Internet behavior could get employees fired? Do employees deserve broad Internet access on the job—if they are responsible? Should employers block access to Web sites? If so, what kind?
If one of your teammates cowriting a formal report with you has been found to have plagiarized a portion of your writing project, typically the instructor will punish the entire group, assuming ownership of the entire team. After all, researchers are expected to deliver a product that they have
1. What can you learn from the speaking style of Steve Jobs?2. Why is simplicity important in an oral presentation?3. Communication coach Carmine Gallo says that charismatic speakers such as Steve Jobs are driven by the zeal to make the world a better place and enrich people’s lives. If you were
In one of your courses, you are witnessing a PowerPoint presentation, during which it becomes obvious that the speaker has completely memorized her talk. However, she stumbles badly a few times, struggling to remember her lines. Worse yet, you perceive her accent as nearly impenetrable. How should
1. What kind of oral presentations might you have to make in your chosen career field?2. Why are most people fearful of making presentations?3. How do you think people become effective speakers?
Assume that you have been offered a job. However, you have gone to several other interviews that seemed to have gone very well, and now you are emboldened by your success and want to wait for a better offer. Is it ethical to accept the present offer while you are waiting, and later turn it down if
Former General Electric CEO Jack Welch and his business journalist wife Suzy believe that human resources must execute layoffs fairly: First, the Welches recommend that pink slips be delivered “face-to-face, eyeball-to-eyeball” by the employee’s manager, not a stranger. Second, HR must handle
Like all relationships, the job-search process is about two parties looking to find a good match. Filling a position is costly for employers, and candidates likewise invest time and money in their job hunts. Under the circumstances, is it ethical for a job seeker to accept on-site interviews when
1. Why are online questionnaires and screening interviews useful tools for Google’s recruiters?2. How does thorough preparation help a candidate reduce the stress and butterflies that most people feel during an interview?3. How can you prepare in advance for behavioral interview
1. Before you apply for a job, why must you investigate carefully the background of any company that interests you?2. What types of skills and background do you think Google recruiters look for in a candidate?3. How would you craft a résumé and cover letter so that it would stand out when it
List the steps you should take immediately following your job interview.
How should you respond to questions you feel are inappropriate or illegal?
Should you be candid with an interviewer when asked about your weaknesses?
Name at least six interviewing behaviors you can exhibit that send positive nonverbal messages during the job interview.
What is your greatest fear of what you might do or what might happen to you during an employment interview? How can you overcome your fears?
How can you address problem areas on your résumé such as lack of experience, getting fired, or earning low grades?
You have scheduled an interview with a large local company. What kind of information should you seek about this company, and where can you expect to find it?
Briefly describe the types of hiring/placement interviews you may encounter.
How are the main purposes of a job interview different for the job candidate and for the employer?
Advice columns and Internet blogs are teeming with cover letter bloopers. Downright lies aside, some candidates simply need a lesson in selling: P.S. I haven’t taken a sick day in years; I don’t get sick. Or consider this candid job board posting: I have a lot of customer service experience,
Insecure entry-level workers are not the only job seekers who sometimes feel tempted to fudge the facts. RadioShack’s CEO David Edmondson had to resign after it was found that he had incorrectly claimed to have two academic degrees. Are such lies always wrong, or can you imagine extenuating
1. Compare the advantages and disadvantages of searching for jobs at big board sites, such as Monster.com, with searching at company Web sites.2. Why would companies ask job applicants to comment on their newsletter?3. If recruiters are so pressed for time, why don’t they appreciate résumés and
1. Why is searching for a job both exhilarating and intimidating? How can one overcome the feelings of intimidation?2. Is it easier to search for a job by registering at a big job board or by networking? Which method do you think is more successful?3. Why is it important to be memorable during the
What personal information should be included, and what should be omitted, on a résumé?
What is a chronological résumé, and what are its advantages and disadvantages? How does it differ from a functional résumé?
What sources can you use to help you determine a career path?
What employment trends are occurring in today’s workplace?
You are about to begin your job search. What should you do first?
Obviously, you wouldn’t want to tell callers that your colleague went to the restroom or that your boss is responding to e-mail from a golf course in Hilo, Hawaii. But what about people who, for instance, hide behind voice mail and want you to lie about it? When is it acceptable to tell “white
What is the picture superiority effect?
What is Guy Kawasaki’s 10/20/30 rule, and what is it good for?
A business plan’s purpose is to help manage a company and raise capital; hence, it is a persuasive document that must be accurate and honest. Whether the goal is to persuade a lender or investors or whether it is the blueprint for running operations, the business plan must be realistic. What are
Doing last-minute research for a class or work project, you are in a hurry; therefore, you decide to copy some sources from the list of references that you found in an article on your topic to boost your number of works cited. Is it unethical to list sources you have not actually read?
As any salesperson will tell you, some customers seem to believe that if they vent their anger and make a scene at the store, they are more likely to get their way by bullying and intimidating a fearful sales representative. Indeed, some sales staff may cave in, wishing to defuse the ruckus. Is it
1. Do you agree that corporations derive benefits from sponsoring volunteer programs and encouraging employees to participate?2. The CEO of Hands on Miami write a letter persuading Miami corporations to use its fee-based Corporate Services Program. What direct benefits could be cited?3. In his
When downsizing, Radio Shack used e-mail to fire about 400 employees at its Fort Worth headquarters. The messages said, “The work force reduction notification is currently in progress. Unfortunately, your position is one that has been eliminated.” Is it ethical to send such bad news by e-mail,
How can a subordinate tactfully, professionally, and safely deliver upsetting news personally to a superior?
Lucky U.S. consumers enjoy among the world’s most generous merchandise return policies. No wonder, perhaps, that some customers presumably buy a video camera or a dress for a special event and afterwards return the product, no questions asked. Is this so-called “renting” or “wardrobing”
1. Have you ever written a letter or sent an e-mail to a company? What might motivate you to do so? Would you expect a response?2. If a company such as Ben & Jerry’s receives a fan letter complimenting products or service, is it necessary to respond?3. Why is it important for companies to
Describe the process of creating a simple podcast.
Why should a direct claim be made by letter rather than by e-mail or a telephone call?
What is an adjustment message?
Are the writing skills that are required for sending business e-mails and text messages different from those required for writing interoffice memos and business letters? Explain.
1. When customers write to Ben & Jerry’s for information and the response contains both positive and negative news, what strategy should the respondent follow?2. If a customer writes to complain about something for which Ben & Jerry’s is not responsible (such as ice in frozen yogurt),
Kyra M. uses e-mail for nearly all messages. She is ecstatic over a new job offer and quickly sends an e-mail to her manager announcing that she is leaving. He did not know she was looking for a new position. Is this an appropriate use of e-mail?
A magazine publisher sends you a letter saying that you should renew your subscription immediately to ensure continued delivery. Your subscription is paid for at least a year in advance, but nowhere in the letter or magazine label does your subscription end date appear. How far can a writer go in
When delivering bad news, how can a communicator reduce the bad feelings of the receiver?
What is the most important part of Phase 1 of the writing process for negative messages?
When should you use the direct strategy in delivering bad news?
When should you use the indirect strategy in delivering bad news?
What are the major differences between the direct and indirect strategies in delivering bad news?
What is an effective technique in announcing rate increases and price hikes?
1. Suppose you applied for a job that you really wanted, but the company hired someone else. To notify you of the bad news, the company sends a letter. Should the letter blurt out the bad news immediately or soften the blow somewhat?2. What are some techniques you could use if you have to deliver
1. What are the advantages to Southwest of its proactive approach to passenger problems? 2. How might Fred Taylor use the four-part plan suggested in this chapter to compose his apology letters to passengers?3. Contrast the strategies Taylor would develop to deliver bad news to Southwest’s
District Attorney Mike Nifong apologized to three Duke University lacrosse players that he had indicted on charges of attacking an exotic dancer. How ethical and effective is his apology? “To the extent that I made judgments that ultimately proved to be incorrect, I apologize to the three
When accelerator defects threatened Toyota’s quality reputation and defied easy diagnosis in Lexus and other models, management took to the Internet to communicate directly with customers. President Akio Toyoda led the public relations blitz with an 800-word letter published at online news
As the global recession deepens and budget shortfalls spread to all sectors of the economy, city managers are struggling to deliver negative news to workers. Faced with a $522 million annual deficit, San Francisco Mayor Gavin Newsom delivered pink slips to more than 15,000 city workers as part of a
List six ways to gain attention in a persuasive message.
Name five or more examples of typical situations requiring persuasive claim messages
How can you reduce resistance in requesting favors, making claims, and delivering complaints?
Before composing a letter to sell a product, what should the writer do?

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Business Communication Process and Product 7th edition Mary Ellen Guffey, Dana Loewy - Solutions

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