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business
business communication process
Business Communication Process and Product 8th edition Mary Ellen Guffey, Dana Loewy - Solutions
Why do government agencies make requests for proposals (RFPs)?
Why are formal and informal proposals written?
Starbucks CEO Howard Schultz explains his company’s Shared Planet initiative: “We feel now is the time to invest—truly and authentically—in ways to help create a better future for the world we share.” Starbucks also teamed up with Product Red, the global anti-AIDS project spearheaded by
Calculate the mean, median, and mode for these figures: 4, 12, 12, 12, 20.
When is the indirect strategy appropriate for justification/recommendation reports?
What should progress reports include?
Name typical short informational reports and their overall purpose.
What is the difference between conclusions and recommendations, and what do business readers expect from a report writer’s recommendations?
What are the advantages of tables?
Chicago is the “Windy City” and New Orleans is the “Big Easy,” but what is Glendale, California? Boring. That’s what municipal branding firm North Star Destination Strategies found after conducting a yearlong study on the inconspicuous neighbor of Pasadena and Burbank. To improve
Why do you suppose "top-notch copy editing and proofreading skills" are critical to Pew?
How can you ensure that you do a good job of paraphrasing?
What is a problem statement, and what function does it serve?
What is a work plan, and why is it used?
Explain the rationale behind the direct and indirect strategies when organizing reports.
In terms of analysis, what are the two broad report functions or types?
Subtle Persuasion in an Age of Social Media and Information OverloadProfessional persuaders try to generate “a distinct kind of automatic, mindless compliance” in people, a “willingness to say yes without thinking first,” believes psychologist Robert B. Cialdini. The best-selling author of
Why do good writers weave benefits into persuasive messages?
Why is using a moderate tone so important to persuasion?
How do facts help make a convincing case?
Two students at Cambridge University, England, were charging businesses to have their logos painted on their faces for a day. The students raised more than $40,000 toward their university tuition. Companies such as Volvo adopted temporary tattoos in their promotions. Dunlop, however, went to the
What is the author’s objection? Can you find evidence of it in your own life?
Reviewing a new critical marketing book, Adrian Wooldridge of The Economist cites these three examples of how today’s “hidden persuaders” ply their trade:
How have shifts in authority in digital-age organizations affected the strategies for creating and the tone of workplace persuasive messages?
When does persuasion become unethical and what is doublespeak?
What are What if scenarios, and how can they be used to reduce resistance in a persuasive request?
List six elements that might help you build interest in a persuasive message and show that your request is reasonable.
What is the AIDA strategy, and what does the acronym stand for?
List and explain the six psychological triggers that prompt us to act and believe. Include brief examples.
List and explain the five components that make up Richard M. Perloff’s definition of persuasion.
What is persuasion as defined by communication scholar Richard M. Perloff?
Just months into her new job as CEO, Marissa Mayer ended Yahoo’s telecommuting policy, sparking a lively debate in the national media. A company wide memo instructing employees to return to the workplace opened with upbeat talk about new “energy and buzz” in Yahoo’s offices. The memo’s
A horsemeat scandal that rocked Europe in 2013 affected Ikea when inspectors discovered traces of edible equine in the company’s Swedish meatballs. The housewares giant quickly apologized: “We take this issue very seriously and apologize for the current situation. Horsemeat from authorized
When Yahoo’s CEO Carol A. Bartz was dismissed by phone, she bluntly e-mailed Yahoo’s 13,400 employees “I’ve just been fired,” setting off a heated public debate: Was she a trailblazer dedicated to the truth, or was her parting shot unprofessional? Top executives rarely admit to being
Consider why Netflix CEO Reed Hastings’ apology ignited a firestorm of criticism: “It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming, and the price changes. That was certainly
Carnival Corporation’s chairman and CEO, Micky Arison, was criticized by The Wall Street Journal and other commentators for remaining conspicuously silent during the extreme crisis unfolding in Italy. Arison was faulted for not exercising leadership from the top and instead leaving public
What are some of the techniques you could use if you had to deliver a bad-news message in print or online for a company such as Carnival Cruise Lines?
Living in Pittsburgh, Lauren Bossers worked virtually by e-mail and phone for a supply chain management software company in Dallas. She was laid off by phone, too. Bossers' manager had given her one day's notice; however, the news was still "shocking," and she responded with just yes or no to the
Suppose you made an honest mistake that could prove expensive for your employer or internship provider. Would you blurt out the bad news immediately or consider strategies to soften the blow somewhat?
Robert Bies, professor of management at Georgetown University, believes that an important ethical guideline in dealing with bad news is never to shock the recipient: “Bad news should never come as a surprise. Failure to warn senior leadership of impending bad news, such as poor sales or a loss of
What are some strategies to manage adverse news on social networking sites and blogs effectively?
How Authentic Are Customer Reviews Online? As the value of social media buzz is steadily increasing, so are efforts to rig the system. Not all customer critiques on the Web can be trusted, particularly when so many are anonymous. Some businesses pay for positive online reviews or encourage
How does graphic highlighting help save readers’ time?
Which instances might call for a confidential letter?
Why might receiving a letter make a customer feel valued?
Credit repair companies are notorious for making grand promises that they can’t legally fulfill. The Federal Trade Commission has warned that none of those companies are legitimate. Experts say that people with credit blemishes would be better off saving their money and trying to repair their bad
Why is it smart to keep your cool when making a claim, and how should you go about it?
What are the advantages of mailing a letter as opposed to sending an e-mail, making a phone call, or writing an online post?
What are a writer’s three goals in composing adjustment messages?
How should business people respond to online posts?
Why should businesses embrace customer comments online?
When are letters still the preferred channel of communication despite the advent of e-mail, social networking, and other electronic communication technologies?
What channels are used for routine messages in organizations today?
Explain the types of positive messages and the strategy used when business people write them.
Because of a software glitch, Tesco, the world’s third-largest retailer based in the United Kingdom, offered a new iPad worth £659 ($1,021) for £49.99 ($77) on its website. Within hours the news exploded on Facebook and Twitter. Some customers ordered as many as 20 iPads and insisted that Tesco
A side from actually paying people to act as fans on social networks and entice their friends to do so as well, some marketers employ machines to inflate the number of their fans and followers online. Writing for PC World, Dan Tynan describes how he discovered the activities of a so-called Facebook
In her book Alone Together, MIT professor Sherry Turkle argues that increasing dependence on technology leads to a consequent diminution in personal connections. "Technology is seductive when what it offers meets our human vulnerabilities. And as it turns out, we are very vulnerable indeed. We are
Journalist Bob Garfield, author of The Chaos Scenario, is concerned that privacy is increasingly a rare commodity in our hyper connected world. He argues: “Google searches, Foursquare check-ins and even basic browsing leave a practically neon trail. And on Facebook, we trade privacy for a sense
How do businesses try to tap the vast potential of social networking?
List the eight best practices for master bloggers.
How do organizations use podcasts, and how are they accessed?
What is cloud computing, and how is it changing business?
How have social media sites such as Twitter changed communication?
Assume that a recently hired culinary product manager is charged with generating and implementing new menu suggestions. What role does communication skill play in this person's effectiveness in completing this task?
In this digital age of rapid communication, how can you justify the time it takes to stop and revise a message?
Should headings be used in correspondence such as e-mail, memos, and letters?
How do bulleted and numbered lists improve readability?
What is white space and why is it important for readability?
What are buried verbs and zombie nouns? Give an original example showing each. Why should they be avoided?
Why should writers avoid expressions such as first and foremost and think outside the box?
What's wrong with familiar business phrases such as as per your request and enclosed please find?
What is micro blogging, and why is conciseness especially important in micro blogging messages?
What's wrong with a message that begins, I am writing this announcement to let everyone know that . . . ?
What's involved in the revision process? Is revision still necessary in a digital age when workplace messages fly back and forth in split seconds?
Paid survey sites such as Opinion Outpost and Ipsos i-Say offer gift cards and cash rewards to users for taking surveys about retailers, services, and products. MySurvey.com, Toluna.com, and others are even social networks. Users register, create a profile, and submit opinion surveys to earn
What are digital slide decks, and why are they becoming popular?
What is research and why is it important for business writers?
Compare informal and formal research methods.
What is the difference between a compound and a complex sentence? Provide an original example of each.
What writing fault is illustrated in the following groups of words, and how can it be remedied? Because they have been hobbled by government regulations, privacy issues, and internal bureaucracy. Giant banks are struggling to find the magic formula for using social media.
Explain the writing fault in the following sentence and how to remedy it. To meet the deadline, your Excel figures must be received before May 1.
What is paragraph coherence and how is it achieved?
How can writers avoid writer's block?
Do you agree or disagree with critics who contend that brainstorming is not the best way to foster creativity in large groups?
Nearly half of all marketers today are willing to pay for favorable tweets, Facebook shout-outs, and blog posts. Some have guidelines for posting and mandatory disclosure paragraphs; others don't. Is it ethical to use your writing skills to rate products for pay?
In what ways would research (gathering information) be important to Gap, Old Navy, and Banana Republic in coaxing their customers back?
What must Gap managers, and all business communicators, do before making management decisions?
Describe the three parts of the second phase of the writing process.
How are tech-savvy companies using social media and other digital tools?
Which significant changes in the workforce can we expect over the next 40 years?
One would imagine that executives at Amazon use only the latest digital communication technologies to share information during meetings. However, instead of reading from interactive whiteboards and Kindles, CEO Jeff Bezos and his leadership team spend the first 30 minutes of strategy meetings
Despite the growing number of multitaskers in society, studies have found that people who combine texting, video, phone, and other activities perform tasks significantly worse than nonmultitaskers. According to researchers, our brains can do two things at once, but they can’t do them very well.
J. C. Penny produced a T-shirt emblazoned with a ferocious red and blue eagle beneath the words “American Made.” However, a small label inside revealed that the shirt was made in Mexico. In response to complaints that the slogan was deceptive, a Penny spokeswoman said that “American Made”
In planning your business messages, how can you alter your writing to effectively engage audiences of various ages or education levels? Why do even experienced writers use a writing process?Why is it so important to know your purpose before beginning to write?
A student in a business communication class refused to join a team report-writing project because he said he hated situations in which he would end up doing all the work with credit going to the team. What counseling should the instructor give?
Has digital transmission changed the innate nature of communication?
What is a wiki, and why is it superior to e-mail in collaborating on writing projects?
How do teams collaborate during the three phases of the writing process?
When are team-written documents necessary?
What is the "you" view? When can the use of you backfire?
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