Questions and Answers of Business Communication Process

What is the AIDA strategy, and what does the acronym stand for?
List and explain the six psychological triggers that prompt us to act and believe. Include brief examples.
List and explain the five components that make up Richard M. Perloff’s definition of persuasion.
What is persuasion as defined by communication scholar Richard M. Perloff?
Just months into her new job as CEO, Marissa Mayer ended Yahoo’s telecommuting policy, sparking a lively debate in the national media. A company wide memo instructing employees to return to the
A horsemeat scandal that rocked Europe in 2013 affected Ikea when inspectors discovered traces of edible equine in the company’s Swedish meatballs. The housewares giant quickly apologized: “We
When Yahoo’s CEO Carol A. Bartz was dismissed by phone, she bluntly e-mailed Yahoo’s 13,400 employees “I’ve just been fired,” setting off a heated public debate: Was she a trailblazer
Consider why Netflix CEO Reed Hastings’ apology ignited a firestorm of criticism: “It is clear from the feedback over the past two months that many members felt we lacked respect and humility in
Carnival Corporation’s chairman and CEO, Micky Arison, was criticized by The Wall Street Journal and other commentators for remaining conspicuously silent during the extreme crisis unfolding in
What are some of the techniques you could use if you had to deliver a bad-news message in print or online for a company such as Carnival Cruise Lines?
Living in Pittsburgh, Lauren Bossers worked virtually by e-mail and phone for a supply chain management software company in Dallas. She was laid off by phone, too. Bossers' manager had given her one
Suppose you made an honest mistake that could prove expensive for your employer or internship provider. Would you blurt out the bad news immediately or consider strategies to soften the blow somewhat?
Robert Bies, professor of management at Georgetown University, believes that an important ethical guideline in dealing with bad news is never to shock the recipient: “Bad news should never come as
What are some strategies to manage adverse news on social networking sites and blogs effectively?
How Authentic Are Customer Reviews Online? As the value of social media buzz is steadily increasing, so are efforts to rig the system. Not all customer critiques on the Web can be trusted,
How does graphic highlighting help save readers’ time?
Which instances might call for a confidential letter?
Why might receiving a letter make a customer feel valued?
Credit repair companies are notorious for making grand promises that they can’t legally fulfill. The Federal Trade Commission has warned that none of those companies are legitimate. Experts say
Why is it smart to keep your cool when making a claim, and how should you go about it?
What are the advantages of mailing a letter as opposed to sending an e-mail, making a phone call, or writing an online post?
What are a writer’s three goals in composing adjustment messages?
How should business people respond to online posts?
Why should businesses embrace customer comments online?
When are letters still the preferred channel of communication despite the advent of e-mail, social networking, and other electronic communication technologies?
What channels are used for routine messages in organizations today?
Explain the types of positive messages and the strategy used when business people write them.
Because of a software glitch, Tesco, the world’s third-largest retailer based in the United Kingdom, offered a new iPad worth £659 ($1,021) for £49.99 ($77) on its website. Within hours the news
A side from actually paying people to act as fans on social networks and entice their friends to do so as well, some marketers employ machines to inflate the number of their fans and followers
In her book Alone Together, MIT professor Sherry Turkle argues that increasing dependence on technology leads to a consequent diminution in personal connections. "Technology is seductive when what it
Journalist Bob Garfield, author of The Chaos Scenario, is concerned that privacy is increasingly a rare commodity in our hyper connected world. He argues: “Google searches, Foursquare check-ins and
How do businesses try to tap the vast potential of social networking?
List the eight best practices for master bloggers.
How do organizations use podcasts, and how are they accessed?
What is cloud computing, and how is it changing business?
How have social media sites such as Twitter changed communication?
Assume that a recently hired culinary product manager is charged with generating and implementing new menu suggestions. What role does communication skill play in this person's effectiveness in
In this digital age of rapid communication, how can you justify the time it takes to stop and revise a message?
Should headings be used in correspondence such as e-mail, memos, and letters?
How do bulleted and numbered lists improve readability?
What is white space and why is it important for readability?
What are buried verbs and zombie nouns? Give an original example showing each. Why should they be avoided?
Why should writers avoid expressions such as first and foremost and think outside the box?
What's wrong with familiar business phrases such as as per your request and enclosed please find?
What is micro blogging, and why is conciseness especially important in micro blogging messages?
What's wrong with a message that begins, I am writing this announcement to let everyone know that . . . ?
What's involved in the revision process? Is revision still necessary in a digital age when workplace messages fly back and forth in split seconds?
Paid survey sites such as Opinion Outpost and Ipsos i-Say offer gift cards and cash rewards to users for taking surveys about retailers, services, and products. MySurvey.com, Toluna.com, and others
What are digital slide decks, and why are they becoming popular?
What is research and why is it important for business writers?
Compare informal and formal research methods.
What is the difference between a compound and a complex sentence? Provide an original example of each.
What writing fault is illustrated in the following groups of words, and how can it be remedied? Because they have been hobbled by government regulations, privacy issues, and internal bureaucracy.
Explain the writing fault in the following sentence and how to remedy it. To meet the deadline, your Excel figures must be received before May 1.
What is paragraph coherence and how is it achieved?
How can writers avoid writer's block?
Do you agree or disagree with critics who contend that brainstorming is not the best way to foster creativity in large groups?
Nearly half of all marketers today are willing to pay for favorable tweets, Facebook shout-outs, and blog posts. Some have guidelines for posting and mandatory disclosure paragraphs; others don't. Is
In what ways would research (gathering information) be important to Gap, Old Navy, and Banana Republic in coaxing their customers back?
What must Gap managers, and all business communicators, do before making management decisions?
Describe the three parts of the second phase of the writing process.
How are tech-savvy companies using social media and other digital tools?
Which significant changes in the workforce can we expect over the next 40 years?
One would imagine that executives at Amazon use only the latest digital communication technologies to share information during meetings. However, instead of reading from interactive whiteboards and
Despite the growing number of multitaskers in society, studies have found that people who combine texting, video, phone, and other activities perform tasks significantly worse than nonmultitaskers.
J. C. Penny produced a T-shirt emblazoned with a ferocious red and blue eagle beneath the words “American Made.” However, a small label inside revealed that the shirt was made in Mexico. In
In planning your business messages, how can you alter your writing to effectively engage audiences of various ages or education levels? Why do even experienced writers use a writing process?Why
A student in a business communication class refused to join a team report-writing project because he said he hated situations in which he would end up doing all the work with credit going to the
Has digital transmission changed the innate nature of communication?
What is a wiki, and why is it superior to e-mail in collaborating on writing projects?
How do teams collaborate during the three phases of the writing process?
When are team-written documents necessary?
What is the "you" view? When can the use of you backfire?
Why is positive wording more effective in business messages than negative wording?
What seven factors should writers consider in selecting an appropriate channel to deliver a message?
What does WIIFM mean? Why is it important to business writers?
In what ways is business writing different from school essays and private messages?
Define digital message?
Name four barriers to communication and be prepared to explain each. What other barriers have you experienced?
Define communication. When is it successful?
Explain why writing has been called a “career sifter,” a “threshold skill,” or “the price of admission.”?
What type of employee is required in today’s dynamic world of work, and what new job requirements have emerged?
What kind of digital-age literacy does the hyper connected workplace of today require?
What types of jobs will probably remain plentiful in the future, and how can you prepare for them?
What does it mean that the office of the future is mobile and always “on”?
How has technology changed the way businesses communicate internally and externally?
Why is information-rich oral communication considered more effective than written communication transmitted by “leaner” media? Why doesn’t everyone exclusively use the richest media to
Do you consider your daily texting, Facebook updates, blog entries, e-mails, and other informal writing to be “real writing”? How might such writing differ from the writing done in business?
How do you feel about the work–life balance in today’s 24/7 “anytime, anywhere” digital workplace? Do you anticipate negative effects on your health and personal life?
Why is a natural writing style more appropriate for social media than a formal writing style?
Why is reading and revising especially important when using social media?
How are an organization's values reflected in its business practices?
What are soft skills, and why are they increasingly important in the knowledge-based economy of the digital era?
What are the four phases of team development as identified by psychologist B. A. Tuckman?
What is the best approach to address conflict in meetings?
Is listening automatic? How much time do we spend listening in the workplace?
Which forms of nonverbal communication or nonverbal cues send silent messages about us?
How is projecting a professional image related to career success?
Author and teamwork critic Susan Cain claims that research “strongly suggests that people are more creative when they enjoy privacy and freedom from interruption.” In her book Quiet: The Power of
After much discussion and even conflict, your workplace team has finally agreed on Plan B, but you are firmly convinced that Plan A is a much better option. Your team is presenting Plan B to the

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