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business communication process
Busin.ess Communi.cation Essentials 5.th Cana.dian Edition Cou.rtland Bov.ee - Solutions
=+college. He seemed to resent you for pursuing your education, but he never criticized your work, so you thought you were doing okay. After you’d
=+in a finance company, checking references on loan applications, typing, and filing. Your manager made a lot of the fact that he had never attended
=+4. Between your sophomore and junior years, you quit school for a year to earn the money to finish college. You worked as a loan-processing assistant
=+3. Can you use a qualifications summary if you don’t yet have extensive professional experience in your desired career? Why or why not? [LO-3]
=+2. How should you present a past job that is unrelated to your current career plans? [LO-3]
=+If you’re in this situation, how would your uncertainty affect the way your write your résumé? [LO-1]
=+1. Some people don’t have a clear career path when they enter the job market.
=+5. What are the advantages of an online résumé? [LO-4]
=+4. Why is it important to find and use relevant keywords in your résumé?[LO-3]
=+3. Why do most employers prefer chronological résumés over functional résumés? [LO-2]
=+2. What is a résumé, and why is it important to adopt a “you” attitude when preparing one? [LO-2]
=+1. Why is networking an essential part of your lifelong career planning? [LO1]
=+4 Characterize the completing step for résumés, including the six most common formats in which you can produce a résumé
=+3 Describe the tasks involved in writing your résumé and list the major sections of a traditional résumé
=+2 Explain the process of planning your résumé, including how to choose the best résumé organization
=+List eight key steps to finding the ideal opportunity in today’s job market
2. How can you combine your use of LinkedIn with face-toface networking and what advantage would it bring?
1. LinkedIn provides users the ability to hide endorsements that others have given them. Why might this be an important feature from an ethical point of view?
13-28. MESSAGE STRATEGIES: BUILDING A LINKEDIN PROFILE [LO-4] Your LinkedIn summary is a great opportunity to present a clear picture of who you are and what you can bring to a job.
13-27. CAREER MANAGEMENT: RESEARCHING THE USE OF TWITTER FOR JOB SEARCH [LO-1] With two classmates, have each person look up “Twitter Résumés” to find out how Twitter might be used by job seekers and employers. Look at the Twitter hashtag #resumes. Report back in your group to describe the
13-26. MESSAGE STRATEGIES: COMPLETING A RÉSUMÉ[LO-4] Creating presentations and other multimedia supplements can be a great way to expand on the brief overview that a résumé provides.
13-25 MESSAGE STRATEGIES: PLANNING A RÉSUMÉ [LO2] Think about yourself. What are some things that come easily to you? What do you enjoy doing? In what part of the country would you like to live? Do you like to work indoors? Outdoors?A combination of the two? How much do you like to travel?Would
13-24. CAREER MANAGEMENT: RESEARCHING CAREER OPPORTUNITIES [LO-1] Perhaps you won’t be able to land your dream job right out of college but that doesn’t mean you shouldn’t start planning right now to make that dream come true.
13-23. WRITING A RÉSUMÉ [LO-3] The introductory statement of a résumé requires some careful thought, both in deciding which of the three types of introductory statement (see page 367) to use and what information to include in it. Getting another person’s perspective on this communication
13-22. PLANNING A RÉSUMÉ [LO-2] If you haven’t begun your professional career yet or you are pursuing a career change, the employment history section on your résumé can sometimes be a challenge to write. A brainstorming session with your wise and creative classmates could help.
13-21. CAREER PLANNING: RESEARCHING CAREER OPPORTUNITIES [LO-1] Knowing the jargon and “hotbutton” issues in a particular profession or industry can give you a big advantage when it comes to writing your résumé and participating in job interviews. You can fine-tune your résuméfor both human
13-20. MESSAGE STRATEGIES: COMPLETING A RÉSUMÉ;MEDIA STRATEGIES: VIDEO [LO-4] Imagine you are applying for work in a field that involves speaking in front of an audience, such as sales, consulting, management, or training.Using material you created for your résumé or from the “story?
13-19. CAREER MANAGEMENT: WRITING THE STORY OF YOU [LO-1] Using the example in Figure 13.1 , think about what you have done so far and what you hope to do next. Write“the story of you” as a private document you can use to help you start a career plan. Write an email to your instructor sharing
13-18. MESSAGE STRATEGIES: WRITING A RÉSUMÉ [LO3] Develop a LinkedIn profile for yourself at www.linkedin.com.
13-17. CAREER MANAGEMENT: USE OF FACEBOOK TO CHECK THE CHARACTER OF APPLICANTS [LO-1] Many recruiters and managers are using Facebook, LinkedIn, and other online spaces to find out more about applicants. Do you think this is an ethical practice? Discuss in groups of four and be ready to share your
13-16. MESSAGE STRATEGIES: WRITING A RÉSUMÉ;COMMUNICATION ETHICS: RESOLVING ETHICAL DILEMMAS [LO-3], Chapter 1 Assume that you achieved all the tasks shown in Activity 13-14 not as an individual employee but as part of a work team. In your résumé, must you mention other team members? Explain
13-15. MESSAGE STRATEGIES: WRITING A RÉSUMÉ [LO3] Using your partner’s answers to Activity 13-14, make the statements stronger by quantifying them (make up any numbers you need).
13-14. MESSAGE STRATEGIES: WRITING A RÉSUMÉ;COLLABORATION: TEAM PROJECTS [LO-3], Chapter 2 Working with another student, change the following statements to make them more effective for a résumé by using action verbs, concrete keywords, and parallel construction?
13-12. MESSAGE STRATEGIES: PLANNING A RÉSUMÉ[LO-2] Identify a position in an interesting career field that you could potentially be qualified for upon graduation. Using at least three different sources, including the description in an online job posting, create a list of ten keywords that should
13-11. CAREER MANAGEMENT: RESEARCHING CAREER OPPORTUNITIES [LO-1] Based on the preferences you identified in the self-assessment in the Prologue (see page xxv)and the academic, professional, and personal qualities you have to offer, perform an online search for a career opportunity that matches
13-10. How should you approach your LinkedIn headline if you don’t have any work experience in your target profession? [LO5]
13-9. Some people don’t have a clear career path when they enter the job market. If you’re in this situation, how would your uncertainty affect the way you write your résumé? [LO-1]
13-8. Can you use a qualifications summary if you don’t yet have extensive professional experience in your desired career?Why or why not? [LO-3]
13-7. If you were a team leader at a summer camp for children with special needs, should you include this in your employment history if you are applying for work that is unrelated? Explain your answer. [LO-3]
13-6. What is the function of the headline in a LinkedIn profile?[LO-5]
13-5. Why is it important to find and use relevant keywords in your résumé? [LO-3]
13-4. Why do most employers prefer chronological résumés over functional résumés? [LO-2]
13-3. What is the purpose of a résumé? [LO-2]
13-1. What does quality of hire mean? Why is networking an essential part of your lifelong career planning? [LO-1]13-2. How can you make yourself more valuable to employers?[LO-2]
5. Identify nine tips for creating a successful LinkedIn profile.
4. Characterize the completing step for résumés, including the six most common formats in which you can produce a résumé.
3. Describe the tasks involved in writing your résumé and list the sections to consider including in your résumé.
2. Explain the process of planning your résumé, including how to choose the best résumé organization.
1. List eight key steps to finding the ideal opportunity in today’s job market.
3. Using the behaviour-effect-action strategy, list one of your fears and show how you plan to counter it in your next presentation.
2. As a member of the audience, what can you do to help a speaker overcome his or her nervousness? Briefly explain.
1. Think of any lectures or presentations you’ve recently attended. Have you ever noticed a speaker’s level of anxiety? Did any speakers succeed in overcoming this fear? Describe the ways a particular speaker visibly conquered his or her nervousness. If that speaker failed, what techniques
12-29. PRESENTATIONS: DESIGNING PRESENTATION VISUALS; MOBILE MEDIA [LO-4] On SlideShare or any other source, find a business presentation on any topic that interests you.
12-28. PLANNING, DESIGNING, AND CREATING PRESENTATION SLIDES [LO-1], [LO-2], [LO-3], [LO-4]Screencasting is a great way to demonstrate how to use software or to review a website or online service. Screencast-OMatic lets you create free screencasts up to 15 minutes long.(Your college or university
12-27. PLANNING, DESIGNING, AND CREATING PRESENTATION SLIDES [LO-1], [LO-2], [LO-3], [LO-4]One could argue that sleep is the single most important element of healthy living. Not only is adequate sleep essential for the body on its own but also getting enough sleep enables other activities that are
12-26. PLANNING, DESIGNING, AND CREATING PRESENTATION SLIDES [LO-1], [LO-2], [LO-3], [LO-4]Consumers who want to eat fresh, local produce and small farmers looking for more predictable revenue have found a match in community-supported agriculture (CSA). CSA is essentially a subscription service in
12-25. PRESENTATIONS: DESIGNING PRESENTATION VISUALS [LO-4] Depending on the sequence your instructor chose for this course, you’ve probably covered several chapters at this point and learned or improved many valuable skills.Think through your progress and identify five business communication
12-24. PRESENTATIONS: PLANNING A PRESENTATION[LO-1] In your job as a business development researcher for a major corporation, you’re asked to gather and process information on a wide variety of subjects. Management has gained confidence in your research and analysis skills and would now like you
12-23. PLANNING, DESIGNING, AND CREATING PRESENTATION SLIDES [LO-1], [LO-2], [LO-3], [LO-4] Not long ago, snowboarding seemed to be on pace to pass skiing as the country’s favourite way to zoom down snowy mountains, but the sport’s growth has cooled off in recent years.34
12-22. PRESENTATIONS: PLANNING A PRESENTATION [-LO-1] Pecha-kucha (Japanese for “chit-chat”) is a style of -presentation that might be the ultimate in creative constraint:the speaker is limited to 20 slides, each of which is displayed for exactly 20 seconds before automatically advancing.
Why is it enjoyable or worthwhile? When/where can you do it? Add a brief introduction and a summary and you have a short presentation!a. A sport you enjoy
12-21. PRESENTATIONS: MASTERING DELIVERY, PRESENTING A PERSONAL VIEW [LO-5] Take a few minutes to develop three to five points about one of the following topics to prepare for a practice oral presentation. Most of the topics can be developed by thinking of the following questions: What is it?
What are the person’s strengths? What is the person’s career goal?
What activities does the person enjoy in his or her spare time?
What kind of work and educational experience does he or she have?
What did the person do before this course?
12-20. PRESENTATIONS: MASTERING DELIVERY, INTRODUCING A CLASSMATE [LO-5] Work in groups of two. Interview each other to find out enough information to introduce each other to the group. Ask questions such as these:
12-19. PRESENTATIONS: DELIVERING A PRESENTATION;COLLABORATION: TEAM PROJECTS; MEDIA SKILLS:MICROBLOGGING [LO-5], CHAPTER 2 , CHAPTER 6 In a team of six students, develop a 10-minute Prezi or slide presentation on any topic that interests you. Nominate one person to give the presentation;
Were these signals effective? Which nonverbal signals would you suggest to further enhance the delivery of this oral presentation? Why?
12-18. PRESENTATIONS: MASTERING DELIVERY;NONVERBAL COMMUNICATION: ANALYZING NONVERBAL SIGNALS [LO-5], CHAPTER 2 Watch a TED talk online (www.ted.com). What type of delivery did the speaker use? Was this delivery appropriate for the occasion?
12-17. PRESENTATIONS: DESIGNING PRESENTATION VISUALS [LO-4] Find a business-related slide presentation on SlideShare (www.slideshare.net) and analyze the design. Do you consider it structured or free form? Does the design help the audience understand and remember the message? Why or why not? What
12-15. PRESENTATIONS: DEVELOPING A PRESENTATION[LO-2] Find the transcript of a business-oriented speech or presentation by searching online for “speech transcription” or“presentation transcription.” Examine both the introduction and the close of the speech you’ve chosen and then analyze
12-14. PRESENTATIONS: DEVELOPING A PRESENTATION;COLLABORATION: TEAM PROJECTS [LO-2], CHAPTER 2 You’ve been asked to give an informative 10-minute talk on vacation opportunities in your home province. Draft your introduction, which should last no more than two minutes.Then pair off with a
12-13. PRESENTATIONS: PLANNING A PRESENTATION[LO-1] Select one of the following topics, research it, and prepare a 5-10 minute presentation to deliver to your classmates about the topic.Inform classmates or management trainees about:
12-12. How does embracing the backchannel reflect the “you”attitude? [LO-5]
12-11. Why is speaking from notes usually the best method of delivery? [LO-4]
12-10. If you’re worried about forgetting your key message points, should you write them out and read them during your presentation? Why or why not? [LO-4]
12-9. Is it ethical to use design elements and special effects to persuade an audience? Why or why not? [LO-3]
12-8. You just gave an in-depth presentation on the company’s new marketing programs, intended for the specialists in the marketing department. The marketing manager then asked you to give a shorter version of the presentation to the company’s top executives. In general, how should you modify
12-7. What steps can you take to ensure success with online presentations? [LO-5]
12-6. What is the backchannel in presentations? [LO-5]
12-5. What three tasks should you accomplish in the close of your presentation? [LO-2]
12-4. What techniques can you use to get an audience’s attention during your introduction? [LO-2]
12-2. What are the potential disadvantages of Prezi-style presentations? [LO-1]
12-1. What skills do presentations give you the opportunity to practise and demonstrate? [LO-1]
If appropriate, encourage participation by asking for comments or questions.
Show how your subject is related to ideas that audience members already understand to give people a way to categorize and remember your points.
Use clear, vivid language and throw in some variety; repeating the same words and phrases over and over puts people to sleep.
Anticipate—and answer—your audience’s questions as you move along so people don’t get confused or distracted.
Don’t overwhelm the audience with details, either in your slides or in your spoken message, particularly if you’re presenting a complicated topic to people learning it for the first time.
Keep relating your subject to your audience’s needs.
3. Describe the six major writing and design tasks required to enhance your presentation with effective visuals.
2. Describe the tasks involved in developing a presentation.
1. Highlight the importance of presentations in your business career and explain how to adapt the planning step of the three-step process to presentations.
3. When writing an unsolicited proposal to a potential client, you need to persuade your audience to consider hiring your firm or purchasing your product. How can you be persuasive and completely truthful at the same time?
2. Recent budget cuts have endangered the daycare program at your local branch of a national company.You’re writing a report for headquarters about the grave impact on employees. Describe the situation in a single sentence that reveals nothing about your personal feelings but that clearly shows
1. When would you use vague language instead of concrete detail? Would this action be unethical or merely one form of emphasizing the positive?
11-30. MESSAGE STRATEGIES: PROPOSALS [LO-4] You think the energy use on campus could be improved by changing the lighting and introducing other energy saving measures. One example of a town that improved its sustainability is the Town of Orillia, Ontario, which saved energy and money by rewiring
11-29. MESSAGE STRATEGIES: PROPOSALS [LO-1], [LO-4]Pick a company you are interested in and research a social networking strategy that you think would be useful for the company. Determine the advantages and disadvantages for the marketing department of the company. The company’s goal would be to
11-28. MESSAGE STRATEGIES: PROPOSALS [LO-1], [LO-4]You work for Tim Hortons in the human resources department in the Halifax regional office. Your job is to coordinate training material for the more than 30 store managers and their 400 employees in the region. You update the company’s training
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