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Information Technology For Management Transforming Business In The Digital Economy 3rd Edition Efraim Turban Ephraim McLean James Wetherbe - Solutions
Prepare a report on the topic of “data management and the intranet.” Specifically, pay attention to the role of the data warehouse, the use of browsers for query, and data mining. Also explore the issue of GIS and the Internet.Finally, describe the role of extranets in support of business
Several applications now combine GIS and GPS.a. Survey such applications by conducting literature and Internet searches and query GIS vendors.b. Prepare a list of five applications, including at least two in e-commerce (see Chapter 6).c. Describe the benefit of such integration.
Ocean Spray Cranberries is a large cooperative of fruit growers and processors. Ocean Spray needed data to determine the effectiveness of its promotions and its advertisements and to make itself able to respond strategically to its competitors’ promotions. The company also wanted to identify
Interview a knowledge worker in a company you work for or to which you have access. Find the data problems they have encountered and the measures they have taken to solve them. Relate the problems to Strong’s four categories.
Review the list of data management difficulties in Section 11.1. Explain how a combination of data warehousing and data mining can solve or reduce these difficulties. Be specific.
Discuss the interaction between marketing and management theories and IT support at Harrah’s case.
Discuss the potential contribution of virtual reality to e-commerce.
Relate the Sears minicase to the phases of the data life cycle.
Distinguish between operational databases, data warehouses, and marketing data marts.
Why is the mass-marketing approach may not be effective?What is the logic of targeted marketing?
Discuss the benefits managers can derive from visual interactive simulation in a manufacturing company.
Discuss the advantages of terabyte marketing databases to a large corporation. Does a small company need a marketing database? Under what circumstances will it make sense to have one?
Why is the combination of GIS and GPS becoming so popular? Examine some applications.
A data mart can substitute for a data warehouse or supplement it. Compare and discuss these options.
Discuss how a data warehouse can lessen the stovepipe problem. (See Chapter 9.)
Discuss the major drivers and benefits of data warehousing to end users.
Describe the process of information and knowledge discovery, and discuss the roles of the data warehouse, data mining, and OLAP in this process.
Relate document management to imaging systems.
Discuss the factors that make document management so valuable. What capabilities are particularly valuable?
Discuss business intelligence and distinguish between decision support and information and Knowledge discovery.
Discuss the relationship between OLAP and multidimentionality.
Compare data quality to data integrity. How are they related?
Define virtual reality.
Define a marketing transaction database.
Define visual interactive modeling and simulation.
Describe GIS and its major capabilities.
Explain the properties of multidimensionality and its vizualization.
Define data mining and describe its major characteristics.
Define online analytical processing (OLAP).
Define business intelligence.
Describe a data mart.
Describe a data warehouse.
Define document management.
Define data quality.
List some of the categories of data available on the Internet.
Review the steps of the data life cycle and explain them.
What is a terabyte? (Write the number.)
List some of the major data problems.
List the major sources of data.
Why was it beneficial to integrate the customers’ database with SPRS?
How did the data wareshouse solve Sear’s problems?
What were the drivers of SPRS?
Speculate on the type of information provided by the GPS.
Comment on the following statement: “Using GIS, users can improve not only the inputting of data but also their use.”
What are the advantages of computerized maps?
Describe the role of data in the DART system.
Business intelligence, data warehousing, data mining, and visualization are activities that could benefit The Wireless Café’s bottom line. Many CIOs these days expect an IT project to pay for itself within 12 months or less. How would you measure the benefits of introducing new data management
The Wireless Café does not have a significant marketing budget; however, some inexpensive Web-based marketing strategies can be effective. Earlier, Barbara expressed interest in creating a CRM system to better know and serve The Wireless Café’s customers. Describe a strategy whereby you could
As you’ve grown quite fond of Marie-Christine’s cooking, you would like to help her develop even more popular menu hits. The idea of using business intelligence and data mining to better predict customer ordering trends and behaviors strikes you as something that would help. For example, do
If dramatic payoffs can be achieved through knowledge management (as with the DocMan system), why don’t more companies do so? Chevron (chevron.com) wanted to explore, develop, adapt, and adopt knowledge management methods to leverage its expertise throughout the enterprise to maintain a
Why is it important to document cost savings of knowledge management systems? Chevron (chevron.com) wanted to explore, develop, adapt, and adopt knowledge management methods to leverage its expertise throughout the enterprise to maintain a competitive position in the marketplace. The improvements
To what different areas did Chevron apply knowledge management, and how successful were they? Chevron (chevron.com) wanted to explore, develop, adapt, and adopt knowledge management methods to leverage its expertise throughout the enterprise to maintain a competitive position in the marketplace.
Describe the gains that Chevron experienced through its knowledge management programs. Chevron (chevron.com) wanted to explore, develop, adapt, and adopt knowledge management methods to leverage its expertise throughout the enterprise to maintain a competitive position in the marketplace. The
What is meant by a learning organization? Chevron (chevron.com) wanted to explore, develop, adapt, and adopt knowledge management methods to leverage its expertise throughout the enterprise to maintain a competitive position in the marketplace. The improvements gained from identifying, sharing, and
Discuss the problems of retaining organizational knowledge in an industry with high turnover. Is a knowledge management effort cost-effective for The Wireless Café?What are some guidelines to help management decide on the level of knowledge capture and management they should practice?
Using The Wireless Café’s Web site, match the jobs with information systems that The Wireless Café might adopt. Try to rank the level of training or expertise you think an employee needs to have before using the system on the job and determine whether online training would be beneficial.
What kinds of knowledge is The Wireless Café losing with such a high turnover? Consider both tacit and explicit knowledge accumulated by employees in the different positions. How important is this knowledge to the well-being and long-term success of The Wireless Café?What can Barbara and Jeremy
Consider how a book of knowledge could impact another organization, ideally one with which you are affiliated (e.g., your university, job, part-time job, family business). Describe the potential impacts, and list the benefits. Would there be any organizational culture issues to deal with? Why or
How successful was the knowledge management initiative at DaimlerChrysler? In 1980 Chrysler Corporation came back from near bankruptcy with innovative designs and a view of a shared culture in design, development, and manufacturing. The company began new ways of looking at its business, its
It has been said that “the proper role for all knowledge management tools is to leverage technology in service to human thinking.” Explain this statement. In 1980 Chrysler Corporation came back from near bankruptcy with innovative designs and a view of a shared culture in design, development,
Describe the Engineering Book of Knowledge (EBOK).Explain how it is updated by adding new knowledge of practice. In 1980 Chrysler Corporation came back from near bankruptcy with innovative designs and a view of a shared culture in design, development, and manufacturing. The company began new ways
What is meant by a community of practice? How did DaimlerChrysler leverage the knowledge within such a community? In 1980 Chrysler Corporation came back from near bankruptcy with innovative designs and a view of a shared culture in design, development, and manufacturing. The company began new ways
Platform design at DaimlerChrysler led directly to a reduction in the time to market and in costs for new vehicles.Explain how it caused new problems. In 1980 Chrysler Corporation came back from near bankruptcy with innovative designs and a view of a shared culture in design, development, and
J. D. Edwards (jdedwards.com) developed a knowledge management intranet initiative called the Knowledge Garden. Access both the J. D. Edwards and Microsoft Web sites and investigate its current capabilities.
Search the Internet for vendors of knowledge management suites, enterprise knowledge portals, and out-ofthe-box knowledge management solutions. Identify the major features of each product (use three from each), and compare and contrast their capabilities.
Identify five real-world knowledge management success stories by searching vendor Web sites (use at least three different vendors). Describe them. How did knowledge-management systems and methods contribute to their success? What features do they share?What different features do individual
Search the Internet to identify sites dealing with knowledge management. Start with google.com, kmworld.com, and km-forum.org. How many did you find? Categorize the sites based on whether they are academic, consulting firms, vendors, and so on. Sample one of each and describe the main focus of the
Try the KPMG Knowledge Management Framework Assessment Exercise at kmsurvey.londonweb.net and assess how well your organization (company or university)is doing with knowledge management. Are the results accurate? Why or why not?
How does knowledge management support decision making? Identify products or systems on the Web that help organizations accomplish knowledge management.Start with brint.com, decision–support.net, and knowledgemanagement.ittoolbox.com. Try one out and report your findings to the class.
Read the article by A. Genusa titled “Rx for Learning,”available at cio.com (February 1, 2001), which describes Tufts University Medical School’s experience with knowledge management. Determine how these concepts and such a system could be implemented and used at your college or university.
If you are working on a decision-making project in industry for this course (or if not, use one from another class or from work), examine some typical decisions in the related project. How would you extract the knowledge you need? Can you use that knowledge in practice?Why or why not?
Search the Internet for knowledge management products and systems and create categories for them. Assign one vendor to each team. Describe the categories you created and justify them.
Compare and contrast the capabilities and features of electronic document management with those of collaborative computing and those of knowledge management systems. Each team represents one type of system. Present the ways in which these capabilities and features can create improvements for an
Consider why knowledge-management systems would be so important toa modern organization that firms would initiate such systems.
Describe how to ride a bicycle, drive a car, or make a peanut butter and jelly sandwich. Now, have someone else try to do it based solely on your explanation. How can you best convert this knowledge from tacit to explicit(or can’t you)?
Based on your own experience or on the vendor’s information, list the major capabilities of a particular knowledge management product, and explain how it can be used in practice.
Describe how each of the key elements of a knowledge management infrastructure can contribute to its success.
Investigate the literature for new measures of success(metrics) for knowledge management and intellectual capital. Write a report on your findings.
Investigate the literature for information on the position of CKO. Find out what percentage of firms with KM initiatives have CKOs and what their responsibilities are.
Make a list of all the knowledge management methods you use during your day (work and personal). Which are the most effective? Which are the least effective?What kinds of work or activities does each knowledge management method enable?
Describe an enterprise knowledge portal and explain its significance.
Explain the roles of a community of practice.
Explain how the Internet and its related technologies(Web browsers, intranets, and so on) enable knowledge management.
Why is it hard to evaluate the impacts of knowledge management?
Discuss some knowledge management success factors.
Explain the role of the CKO in developing a knowledge management system. What major responsibilities does he or she have?
Explain why firms adopt knowledge management initiatives.
Explain the importance of communication and collaboration technologies to the processes of knowledge management.
What is the role of a knowledge repository in knowledge management?
How can employees be motivated to contribute to and use knowledge management systems?
How does knowledge management attain its primary objective?
Explain why organizational culture must sometimes change before knowledge management is introduced.
Compare and contrast tacit knowledge and explicit knowledge.
Explain why it is important to capture and manage knowledge.
Describe and relate the different characteristics of knowledge.
Why is the term knowledge so hard to define?
Describe the role of IT in knowledge management.
List the major knowledge management success factors.
List the steps in the cyclical model of knowledge management.Why is it a cycle?
What is a community of practice?
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