Questions and Answers of Marketing For Hospitality And Tourism

Describe the microenvironmental forces that affect the company’s ability to serve its customers.
From information you can find on the internet, when do you think space tourism will be a viable form of tourism? What organizations are working to develop space tourism?
Choose and visit a restaurant, club, or hotel you feel is designed for one of the generations discussed in the book (e.g., baby boomers, Generation X, echo boomers). After doing some research on the
Describe the macroenvironmental forces that affect the company’s ability to serve its customers.
Go to Web sites of travel or hospitality companies and find examples of how they are taking measures to sustain and improve the natural environment. Which companies that you examined do you think
Discuss how companies can be proactive rather than reactive when responding to environmental trends.
Hotels, restaurants, attractions, and resorts have had to adapt to rapidly evolving uncontrollable environmental forces that have placed the consumer in a much more powerful and informed position
What environmental trends will affect the success of a first-class hotel chain, such as Hyatt or Sofitel, over the next 10 years? If you were corporate director of marketing for this type of hotel,
How have environmental trends affected the design of hotels?
What environmental trends will affect the success of the Walt Disney Company in the next five years? If you were in charge of marketing at Disney, what plans would you make to deal with these trends?
Explain the importance of information in gaining insights about the marketplace and customers.
You are asked to develop a loyalty program for a hotel or restaurant. Go on the internet and find out what information you can find out about loyalty programs, including existing hotel or restaurant
You have been asked to find out how the campus community feels about the food service on campus.a. Who is the population for this study?b. Develop a sampling plan, including times and places that
Define the marketing information system and discuss how marketing information is developed.
Get a customer comment card from a local hospitality company. What, if any, design changes would you make to the form? If you were the manager, how would you use the information collected from the
Outline the steps in the marketing research process and explain how companies analyze and use marketing information.
You run a spa off the lobby of a five-star hotel and want to test several different levels of treatment on a select group of guests. How could extraneous factors influence the experimental research
Discuss how to measure and manage return on marketing investment.
Compare and contrast internal databases, marketing intelligence, and marketing research as a means for developing marketing information. In your discussion provide a definition of each one and then
Researchers usually start the data-gathering process by examining secondary data. What secondary data sources would be available to the manager of a full-service restaurant that wanted to research
Which type of research would be most appropriate in the following situations, and why?a. A fast-food restaurant wants to investigate the effect that children have on the purchase of its
Talk to several people about how they would choose a hotel in a city they have never been to before, a restaurant for a special occasion, or a place to vacation. What did you learn about the buyer
Apply the buyer five stages in the decision process to your selection of a destination for your next vacation.
Discuss when the family can be a strong influence on buying behavior regarding the choice of restaurants.
Focus group interviewing is both a widely used and a widely criticized research technique in marketing. What are the advantages and disadvantages of focus groups? What are some kinds of questions
Explain the model of buyer behavior.
Explain why marketers study buyer behavior and discuss characteristics affecting consumer behavior. Which characteristics do you think would have the greatest impact on your decision to select a
Outline the major characteristics affecting consumer behavior, and list some of the specific cultural, social, personal, and psychological factors that influence consumers.
Choose a restaurant concept that you would like to take overseas. How will the factors shown in Figure 6–2 work for or against the success of this restaurant?
Explain the buyer decision process and discuss need recognition, information search, evaluation of alternatives, the purchase decision, and postpurchase behavior.
An advertising agency president says, “Perception is reality.” What does he mean by this? How is perception important to marketers?
What is derived demand? Give an example(s) of sources of derived demand for a hotel in your town.
Talk with persons who travel for business. Ask them if they can choose their own hotel and airlines when they travel for their company. If they can choose their own hotels and airlines, ask if they
Identify and discuss the importance of the participants in the organizational buying process.
The buying center often has six roles. Why is it important for marketers to understand these roles?
Describe the major influences on organizational buyers.
Discuss the major environmental influences that affect the purchase meeting space by IBM (or another corporation of your choice) for its sales meetings.
Explain the eight stages of the organizational buying process.
How would a catering sales manager handle a mother and daughter making arrangements for the daughter’s wedding differently from a meeting planner from a major corporation wishing to get a quote on
Identify and describe the group markets in the hospitality industry.
How can a hotel sales representative identify who is responsible for purchasing meeting space, banquets, and rooms for corporate travelers in the corporate headquarters of an insurance company?
Explain how to work productively with meeting planners.
Go to the internet site of a travel organization (e.g., a hotel, cruise line, travel agency, large restaurant). Does it have a separate section for group or organizational purchases? If so, how does

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