Questions and Answers of Marketing For Hospitality And Tourism

You are an agency contracted to work for a business that supplies products for the road haulage and transportation markets. The client has a reliance on tele-sales; they wish to expand their
Define advertising and describe the major decisions in advertising.
Search YouTube for three hospitality or travel advertisements. For each ad identify the execution style, and the audience targeted. Do you feel it is an effective ad—why or why not?
What is meant by the term public? Can a company have more than one public?
Describe the public relations process.
Give examples of how a hospitality organization might be able to gain publicity.
Find a good example of publicity in a print medium that has been linked to a social medium such as Facebook. Explain how the print and electronic media complement each other.
Apply public relations activities in the hospitality industry.
Compare and contrast publicity with advertising. What are the benefits and drawbacks of each?
How can being socially responsible enhance a company’s position in the community?
Design a sales promotion campaign using online, social media, and mobile marketing for a restaurant or hotel in your area.
Find two Web sites of hospitality or travel organizations that offer PR support. This could be corporate announcements, a “press room section,” or a gallery of photos that one can download for
Explain the nature of personal selling and the objectives of the sales force.
What are the most common methods of structuring a sales force?
Conduct an interview with a salesperson for a hospitality or tourism organization. Ask the salesperson about the job. Find out what a typical day is like, and what they like and dislike about the
Describe sales force structure and organization.
Discuss the importance of establishing sales objectives and the various kinds of sales force objectives common to the hospitality industry.
Identify the key issues in recruiting and training salespeople.
Why do all managers have to have selling skills.
Discuss the process of negotiation and how sales force members can use it effectively.
Discuss supervising salespeople, including motivating and evaluating performance.
Good salespeople are familiar with their competitors’ products as well as their own. What would you do if your company expected you to sell a product that you thought was inferior to the
Discuss trends in social selling.
Social selling online, through smartphones and social media, is one of the fastest growing sales trends in hospitality and tourism. It has not fundamentally changed the selling process, but the
Choose one of the psychological determinants of demand listed in Table 17–3 and describe a tourism product that is based on the determinant you have chosen.Table 17–3 Prestige. A level of
Name and explain the steps of the selling process.
Find a hotel Web site that has a section for meeting planners. Does this site appear to be taking the place of a salesperson or offering assistance to the sales department? Include the names of the
Find an example of a good video for a hospitality or travel company on YouTube. Why do you feel it was effective?
Sign up for a loyalty program for hospitality or travel organization. What information did it request from you? Did the information seem useful? Is there information it should have asked for but did
Explain how companies have responded to the internet and other powerful new technologies with digital and social media marketing strategies.
You have been asked to create an itinerary for a group of 30 overseas students to visit your capital city’s main attractions over a three-day visit. How would you use online tools, sites, and
Describe how databases can be used to develop direct marketing campaigns.
If you were the owner of a music venue, explain how you would use social media to attract and engage customers.
Explain relationship marketing and loyalty programs.
Define data warehouse and explain why it is a popular data management tool.
List traditional forms of direct marketing used in the hospitality industry.
Discuss ways an internet site can collect and use information from its visitors. You may refer to the site of a hotel, restaurant, club, or a destination marketing organization when answering your
Explain the responsibilities of marketers to protect customer privacy and data security.
Find an example of a hospitality or travel company effectively using social media.
Explain the essential aspects of tourism and destination marketing.
How does a tourism destination determine what to promote and to whom it should be promoted?
Choose an event (festival, concert, play, etc.) in your area that draws tourists. Look into how the event is promoted and the benefits it brings to the community. Is this event effectively promoted?
Find two different sites of tourism marketing organizations, national, state, or CVB. Evaluate how effective you feel these Web sites are in promoting the destination. Explain your answer.
Explain tourism development and different options for creating and investing in tourism attractions.
What benefits and costs does tourism bring to your area?
Visit Destination Marketing Association International (DMAI) homepage, http://www.destinationmarketing.org. What are the benefits for a DMO for becoming a member of the association?
Segment and monitor the tourist market.
Discuss how to communicate with the tourist market.
Choose what you believe to be a good tourism promotion for a city, region, state, or country and explain why you think it is a good promotion. In your critique, discuss the media used, target
Explain how central tourist agencies are organized and managed.
Choose a visitor experience in a destination. Discuss how you can make it a memorable experience for visitors.
What is the purpose of a marketing plan? What happens if you do not do an annual marketing plan?
Explain the purpose of a marketing plan.
Meet with a director of sales of a hotel, a general manager of a hotel, or the director of a tourism marketing organization and ask him or her to go over the organization’s marketing plan with you.
What is the relevancy of environmental factors to an annual marketing plan?
Describe how to sell the marketing plan and use it to prepare for the future.
What is the determination of market potential and why is it so important?
Should marketing objectives be described in quantitative terms? Why or why not?
What is the relationship, if any, between marketing strategies and marketing objectives?
Is marketing control really necessary in a marketing plan, or is it an optional managerial exercise?
Choose a hospitality or tourism organization in your area. On the internet find information that would be useful to you if you were developing a marketing plan for the organization. Explain how you
Describe the importance of marketing to the hospitality industry and outline the steps in the marketing process.
You do not plan on going into marketing as a career option. You plan on being a general manager of hotel or restaurant. Why do you need to study and understand marketing?
Visit two restaurants in the same class, such as two fast-food restaurants or two casual restaurants. Observe the cleanliness of the restaurants, in-house signage, and other physical features. Then
Explain how to analyze customer needs, wants, and demands and the marketplace.
Many managers view the purpose of business as making a profit, whereas some view the purpose as being able to create and maintain a customer. Explain how these alternative viewpoints could affect a
Call the central reservation number of two hotels. Request information on room availability, different room types, and price for a date one month from now. (Note: Do not make a reservation.) Write up
Explain how to design a customer value-driven marketing strategy.
Look at Figure 1–2. Explain why persons who give a business a 2 (a relatively high score) out of 7 are not likely to return?Figure 1–2 Percent 70 60 50 40 30 20 10 0 63 65 30 25 8 10 1 2 3 1 =
A busy tourist hotel in Bangkok has employed a social media coordinator to deal with news, comments, queries, and reviews across multiple social media sites. The hotel attracts backpackers from over
Other hospitality companies:If you are interested in another area of the travel industry, you may compare two organizations in that area for their customer orientation using similar criteria, as
Describe how to build profitable customer relationships.
Discuss the outcomes of creating customer value.
Explain the major trends impacting the marketing landscape.
Give several examples of hospitality or travel companies you feel are socially responsible. What do they do to make you feel they are socially responsible? Are there any companies that you feel are
With most customers having a smartphone, mobile apps are becoming an essential tool for hotels and other businesses in hospitality and tourism. If you were an app developer pitching to a hotel, how
Perishability is very important in the airline industry;unsold seats are gone forever, and too many unsold seats mean large losses. With computerized ticketing, airlines can easily use pricing to
Describe a service culture and identify characteristics of service marketing.
Illustrate how a hotel, restaurant, or theater can deal with the intangibility, inseparability, variability, and perishability of the service it provides. Give specific examples.
Visit a restaurant or a hotel. Observe and record how they manage their customers. This could include how they get them to move through the hotel, stand in line, or throw their trash away in a hotel.
Do you use consumer-generated content from a site like TripAdvisor or Yelp? If so, explain why you think the information is credible. If not, state how you choose a new restaurant. If other consumers
Visit a restaurant or hotel and give an example of how they use tangible evidence to tell the customer what type of business they are and how they are run. Things to look at include the exterior of
Explain management strategies for service businesses.
Discuss how the service person in a restaurant is part of the product the customer receives when purchasing a meal.
Look up several hotels or restaurants on TripAdvisor and review customer comments. Do you think the managers of the company responded to the comments appropriately? Explain the reasons for your
Explain in your own words the difference between demand management and capacity management. Give at least two examples of each one. For group work, students could provide examples of how companies
Visit the Web site of a hotel chain. What does the Web site do to make the product tangible for the customer? Does anything in the site deal with the characteristic of perishables, for example,
Explain the factors of a highperformance business.
Find the mission statement of a hospitality or travel company on the internet. Critique the mission statement against the guidelines for a mission statement, as stated in the text.
Visit two hotels, restaurants, or other hospitality businesses. From your observations write down what you think are the strengths and weaknesses of the businesses. You will be able to observe
Visit the annual report of a hospitality organization (these can usually be accessed through the company’s home page). What does the annual report tell you about the organization’s strategy?
Find a strategic alliance between a hotel company and another company (this can be for another hospitality organization or a company outside the hospitality industry). State what you think the
Explain how marketing works with its partners to create and deliver customer value.
From your earlier analysis, suggest a strategy from the product–market expansion grid and an appropriate marketing mix to implement the strategy.
Conduct a SWOT analysis for a hospitality company near your college.
Summarize marketing’s role in developing a customer-driven marketing strategy and the marketing mix.
Think about the shopping area near your campus. Assume that you wish to start a business here and are looking for a promising opportunity for a restaurant. Is there an opportunity to open a
Summarize the components of a company’s marketing environment.
On the internet, find how ecotourism is being used to attract tourists by different organizations.
View the annual reports of several hospitality companies. How did you find out about how they might be changing their business to fit the environment from their annual report? If you do not have

Showing 200 - 300 of 343