MGMT Principles Of Management 3rd Canadian Edition Chuck Williams, Terri Champion, Ike Hall - Solutions

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Go to www.surveysystem.com/sscalc.htm and take a look at their sample size, sampling error, level of confidence calculator.a. If you have a problem where the population size is approximately 1 million and you want a sampling error of plus or minus 5 percent and a 95 percent level of confidence that
Why has DIY research become so popular? What is the difference between DIY and DIT?
What are some major points to consider when designing a survey for a smartphone?
What role does augmented intelligence play in coding?
Can Surveys be conducted on YouTube, LinkedIn, Google or Pinterest? If so, explain why?
Conduct a one- or two-question survey using the SurveyMonkey app.
1. What might the quantifications be to participate in this survey?2. Could the data for this research have been gathered using several different forms of survey research? If so, which ones?3. Describe some types of error that might have occurred in this research.
Go to YouTube and watch a video on what makes a good focus group. Report your findings to the class.
Compare and contrast the offerings of dynata.com; www.zommerang.com; and www.surveymonkey.com.
How did the percent sales of organic pesticides change during the pilot test compared to the same period of time a year earlier, and how did it compare to the change in all pesticide (organic plus synthetic) over the same period? What percentage of total pesticides sold during the study period were
Go to Google or other search engine and type “best pay for focus groups”. What did you learn? Does this give you any concerns about respondent selection?
Create a story completion test for buying clothes online.
Go to humansatheart.com and then click improv. Pick one of the scenarios and have ten members of the class join in. Conduct the exercise. Assume that, upon completion of the exercise, you are going to conduct a focus group. What impact do you feel the improv would have on the focus group?
Create five sentence completion and story tests about your university.
Do you think that eventually all marketing research will be done with mobile devices? Why or why not?
Determine the 10 highest-income counties in the United States; where the highest ratio of pickup trucks per capita is found; the oldest median age zip code in America; a reader profile on Fast Company magazine; where most avocados are grown; and this week’s smartphone usage in the United States
1. How might a bricks and mortar retailer use this information? An online retailer?2. What survey methods could have been used to gather this data? The survey had 1000 respondents. Which survey method would have been the most economical? The fastest?
Discuss four ways to reduce respondent fatigue.
Search “Questionnaire Template” and then go to four sites. Explain the differences in their offerings. Which would you choose, if any, to conduct a survey for a new fast-casual restaurant close to your school?
See what it’s like to be at the receiving end of an online survey; take one or two surveys at www.greenfield.com and click on “Take a Survey.”
What’s wrong with the following questions?
S.T. Arrow owned a chain of dry cleaners in the mid-west. Competition from One-Hour Martinizing and a regional chain had lowered Arrow’s market share from 14 percent to 12 percent. In order to understand the market, a survey was created that given to each customer as he or she left one of his
Go to SurveyMonkey.com and peruse their offerings. Click on “learn More” for Audience, SurveyMonkey, CX, SurveyMonkey and GDPR. Explain their services to the class.
Why is the net promoter score popular yet controversial?
Do you think that GDPR goes too far in regulating non-EU firms? Are the fines too large?
Divide the class into groups of four or five. Each team should go to the Internet and look up marketing analytics. Each team should then report to the class on how a specific company is effectively using Big Data to improve their marketing efficiency.
Go to a Web search engine and look up “validity and reliability.” Describe to the class the new insights you gain into these important concepts.
Regular surveys have been administered to customer who have interacted with the company.The surveys are typically three-to-four minute questionnaires covering the overall experience and a number of scaled attributes to identify drivers of customer satisfaction or working with branch or call-center
What is measurement?
Go to the internet and look up Nielsen Total Measurement. What exactly is Nielsen measuring? How is the construct measured? How might one determine validity and reliability?
Recently, Google announced that it was offering Google Consumer Surveys (www.google.com/insights/consumersurvey) to anyone wanting to do marketing research. Google says that the service is for anyone from Fortune 500 companies to “the local bike shop.”It is promoted as fast, accurate, and a low
Explain the concept of Big Data.
Why should companies consider creating a big data database? Name some types of information that might be found in this database and sources of this information.
Go to www.Ayasdi.com and explain what they do. Why are their services valuable to many firms?
1. Under GDPR, it is illegal for a small business to take someone’s contact information from a business card or a LinkedIn connection’s contact details and adding this information to the firm’s database without his/her direct consent. Receiving someone’s contact information doesn’t imply
Why has big data analytics become so popular with firms like United Airlines, American Express, and Ford Motor Company?
It has been said that big data analytics turns the scientific method on its head. What does this mean?
Go to www.tableau.com. Watch their video and explain to the class what the firm offers.
Go to: https://gdpr-info.eu/ and explain why scholars claim that this is the most powerful privacy regulation in the world. What actions have they taken recently against firms that have violated GDPR regulations? Do you think that the GDPR is fair or unfair to small firms? Why?
In the absence of company problems, is there any need to conduct marketing research or use marketing analytics?
Menu space is always limited in fast food restaurants. However, McDonald’s has decided that it needs to add one more salad dressing to its menu for its garden salad and check salad. It has decided to test market four flavors: Caesar, Ranch-style, Green Goddess, and Russian. Fifty restaurants were
Calculating the p value and performing a Z or t test are much easier when done by computers. For a p value calculator, usable without fee, visit: www.graphpad.com/quickcalcs/PValue1.cfm. For a Z test calculator, also free to use, visit: www.changbioscience.com/stat/ztest.html. For a t test online
Looking at WDS advertising account.Just finished a recent online survey with the results shown in the case.1. Which segment provides the largest percentage of sales?2. In which segment does WDS have the highest top of mind awareness?3. Which two segments account for over 60 percent of sales?4. In
Educators at Tufts University offer a helpful tutorial on reading the output from a one-way analysis of variance, an ANOVA table. Study this at: http://www.JerryDallal.com/LHSP/aov1out.htm.
Describe the steps in the procedure for testing hypotheses. Discuss the difference between a null hypothesis and an alternative hypothesis.
Distinguish between a Type I error and Type II error. What is the relationship between the two?
What is meant by the terms independent samples and related samples? Why is it important for a researcher to determine whether an ample is independent?
Give examples of three marketing problems for which regression analysis would be appropriate.
Take a look at agilesportsanalytics.com. Review the discussion of why analytics are important and useful in the sports world. Look at some of the applications they discuss. Download the Agile Sports Analytics Guide. Review it and get a feel for what can be done.
A regionaal pizza chain (Pizza Pronto) has adopted a total quality management orientation.They wish to do research to discover how its customers define quality and to learn directly from customers what they are looking for in regard to quality.The first stage was qualitative research.The second
Go to camo.com/resources/multivariate-types-methods.html for some easy to digest and comprehensive information on multivariate analysis with applications.
Explain the meaning of the coefficient of determination. What does this coefficient tell the researcher about the nature of the relationship between the dependent and independent variables?
What purpose does a scatter diagram serve?
What is an infographic? How do infographics facilitate the communication of research results?
What are the advantages of making presentations via Internet? Can you think of any negatives? Explain?
What things should the analyst keep in mind when developing the presentation?
How is a presentation different from a research report? Explain?
Go to https://www.infosurv.com/tips-for-marketing-research-reports-that-get-read/. What do you think of their advice? Which of the 10 tips is most basic or critical in your opinion?
How has the research report changed in recent years? Why has it changed?
TouchWell is a large health insurance plan serving major markets in Texas, including Dallas / Fort Worth (DFW), Houston, Austin and San Antonio. TouchWell is attempting to adapt to a changing health insurance environment transitioning from a situation where:60% of consumers receive coverage through
Go to https://insights.gfk.com/ces2020 and view the presentation. Comment on its effectiveness. What key points did you get out of the presentation?
Distinguish between multiple discriminant analysis and cluster analysis. Give examples of situations in which each might be used.
The following table is a discriminant analysis that examines responses to various attitudinal questions from cable TV users, former cable TV users, and people who have never used cable TV. Looking at the various discriminant weights, what can you say about each of the three groups?
Explain what predictive analytics encompasses. Provide examples of some marketing problems to which you might apply predictive analytics.
Describe the steps in the predictive analytics process.
A blood pressure reading of 120/80 is an example of what?a. Processing informationb. Informationc. Raw datad. Data mining
At Vancouver General Hospital, purchasing procedures use forms that are handwritten and carbon-copied. What characteristic of useful information is most likely violated?a. Timelyb. Relevantc. Completed. Accurate
What is charismatic leadership?
Define communication and explain how it relates to soft skills and management careers.
1. Why did Domino’s posting of an apology video to their corporate website fail to manage customer dissatisfaction when the same video posted to YouTube had an immediate and positive effect?2. Domino’s communicated immediately internally with Domino’s social media team, the senior management
What is the tendency to ignore external causes of behaviour and to attribute other people’s actions to internal causes?a. Attribution theoryb. Defensive biasc. Self-serving biasd. Fundamental attribution error
Compare the perception of recognition received and given between employees and supervisors.
What do we call anything that interferes with the transmission of the intended message?a. Feedbackb. Noisec. Jargond. Encoding
Use attribution theory, the defensive bias, and fundamental attribution bias to explain how people perceive others.
How can an organization assume some of the responsibility for successful communication by making it clear from their behaviour that they are listening carefully to what the speaker has to say?a. Listeningb. Hearingc. Active listeningd. Empathetic listening
Explain how managers can encourage broad-based upward communication.
Describe what control is and what it is not.
1. How can Gap set standards of performance given the new face of retail?2. How much control and what types of controls should be in place to help Gap recover its design creativity while maintaining its financial control?3. How do you achieve a balance between control and creativity? What
Control requires daily, weekly, and monthly attention from managers if performance levels are to be maintained at the standard. This constant attention makes control what type of process?a. Cyberneticb. Feedback controlc. Benchmarkingd. Feedforward control
Describe what standards are and explain how managers set standards.
If a company is very careful about whom they hire and screens job applicants on the basis of their abilities as well as their attitudes and values, they are likely using what control method?a. Behaviour controlb. Normative controlc. Objective controld. Output control
Explain why control is considered a dynamic and cybernetic process.
The amount by which company profits exceed the cost of capital in a given year is called what?a. Income statementsb. Financial ratiosc. Cash flow analysisd. Economic value added
Describe Moore’s law and evidence of its existence.
1. Describe the characteristics of useful information to the Vancouver Coastal Health Authority. (i.e., When is information useful to VCH?)2. Discuss the costs of information as they relate to the Vancouver Coastal Health Authority.3. How can increasing the Vancouver Coastal Health Authority’s
How do companies sustain competitive advantage through IT?
By data mining health care records, doctors are very likely to find instances where two or more database elements occur together in a significant pattern, but one of the elements precedes the other. What is this called?a. Data clustersb. Association patternsc. Predictive patternsd. Sequence patterns
What is productivity and why does it matter?
1. Louis Vuitton Moët Hennessy (LVMH) produces high-quality luxury and ultra-luxury items. Customers pay a premium for goods that are hand-made and exclusive—customers want a bag that took 30 craftsmen 8 days to produce. Is there any point in talking about productivity for this organization?2.
What level of processing is required of Louis Vuitton’s manufacturing operations?a. Make-to-order operationb. Assemble-to-order operationc. Make-to-stock operationd. Manufacturing operation
What would it be called if Louis Vuitton implemented a data-driven approach and methodology to eliminate defects from products with a goal of having no more than 3.4 defects per million units?a. Total Quality Management (TQM)b. Variationc. Continuous improvementd. Six Sigma
Louis Vuitton routinely runs out of inventory within their über-luxury lines. What is this called?a. Inventory turnoverb. Stockoutc. Average aggregate inventoryd. Holding cost
Explain service recovery and empowerment as it relates to customer service.
What is inventory and how is it typically measured?
Describe the Japanese system of Kanban.
How is it determined which inventory system should be used?
What is it called when workers deliberately restrict their output?a. Time studyb. Soldieringc. Bureaucracyd. Synergy
1. Which management idea(s) is most relevant to this example? 2. Describe the elements of a bureaucratic organization.3. Discuss the approach to management that sees employees as organizational resources.As the day shift supervisor at an Ontario steel plant, you summon the six students who are
Timing how long it takes a “first-class man” to complete each part of his job is the basis of which study?a. Time studyb. Motion studyc. Hawthorne studiesd. Contingency approach
What is another term for a system of consciously coordinated activities or forces of two or more persons?a. Bureaucracyb. Synergyc. Systemd. Organization

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MGMT Principles Of Management 3rd Canadian Edition Chuck Williams, Terri Champion, Ike Hall - Solutions

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