Marketing An Introduction 15th Edition Gary Armstrong, Philip Kotler - Solutions

Unlock a comprehensive understanding of "Marketing An Introduction 15th Edition" by Gary Armstrong and Philip Kotler with our expertly curated resources. Dive into the world of marketing with our online answers key and detailed solutions manual, available in convenient solutions PDF format. Explore solved problems and access questions and answers designed to enhance your learning experience. Our test bank and chapter solutions provide step-by-step answers, ensuring clarity and comprehension. Whether you're looking for an instructor manual or a textbook guide, our offerings cater to all your needs. Enjoy a free download today for an immersive educational journey.

Describe the origin of just-in-time inventory systems.
What are the advantages of adopting a systems view of the organization?
How would elements of scientific management, bureaucratic and administrative management, and human relations management be applied by managers of a fast-paced parcel delivery company?
Why are firms increasingly relying on experiences to differentiate their market offerings?
Why do some companies acquire innovations from other firms instead of or in addition to developing their own products?
Luxury outerwear apparel brand and retailer Canada Goose will no longer manufacture products with fur after next year. Its announcement followed similar pledges from fashion houses Gucci and Chanel and announcements from department stores in its distribution chain—including Saks Fifth Avenue,
What is catalog marketing? How do retailers use catalogs in an increasingly digital retail environment?
Identify three actions a company can take to help bring the marketing and sales functions closer together.
Why is salesperson motivation important? How do sales managers motivate salespeople?
In 2020, Pharrell Williams launched an all-gender, all-race skincare line called Humanrace, sold exclusively through its website (www.humanrace.com). The skincare line had three vegan and sustainable products sold in Japan-inspired green packaging made with 50 percent post-consumer recycled
From an ethics standpoint, discuss Humanrace’s focus on sourcing high-quality, vegan ingredients and post-recycled, reusable packaging instead of developing products that keep costs down. Discuss the challenges Humanrace faces as a brand that is positioned as accessible to everyone but not
What should brands be aware of if they want to be authentically aligned with the LGBTQ community? Provide an example of a brand that supports LGBTQ Pride in an authentic way.
How would the buyer decision process for a sports fan preparing to buy a pair of gloves to wear in the stands at a professional hockey game differ from that of a snowboarder purchasing a pair of gloves? How would you use this knowledge to develop an advertising plan?
Compare CoverGirl’s “I Am What I Make Up” ad campaign to Glossier’s #BodyHero campaign featuring the WNBA stars. Identify similarities and differences in their uses of influencers.
A recent retailing movement is cashless stores, which align with the consumer trend away from cash purchases in favor of purchases with debit cards, credit cards, or electronic payments like Apple Pay and Google Pay. Stores and restaurants feel going cashless makes transactions faster, reduces
What is customer-centric new product development? Provide an example.
When do firms engage in business analysis as part of the new product development process? What happens during this step? Why is business analysis an important step in the process?
Discuss why Instagram is a popular social media platform for marketers.
Cosmetic brands that are trying to reach female Gen Z consumers are connecting with them via one of their favorite activities: online gaming. Brands are offering products to customize avatars, sponsoring esports teams, running social media campaigns to target gamers, launching channels on Twitch,
What does PESTLE stand for? Provide an example of how each factor might impact marketing decisions in global environments.
What factors influence a company’s level of standardization or adaptation of products and marketing across global markets?
Consider different organizational structures to support global marketing. How are companies with global marketing organizations different from companies with export departments and companies with global divisions?
What is customer brand advocacy? Why is it important to brand managers?
How did the COVID-19 pandemic impact markets and marketing? In the aftermath of the pandemic, are things returning to the way they were before? Why or why not?
What is the Internet of Things (IoT)? How does it impact consumers and the marketers who serve them?
Visit the GORE-TEX website and discuss how well the brand balances the three considerations underlying the societal marketing concept. To what extent has GORE-TEX shifted from the pure marketing concept to the societal marketing concept?
The Global Grooming division of Procter & Gamble, which includes Gillette, is experiencing challenges from consumer trends and upstart digital competitors. Gillette and close competitor Schick (an Edgewell brand) have focused on product innovation and higher prices. In 2021, Gillette was the
Identify the two steps involved in business portfolio planning. Explain why each step is important.
Why would a firm sell a major brand or business to another firm? Please provide an example.
The 15 Percent Pledge calls on retailers to increase the shelf space allocated to Black-owned brands to at least 15 percent to reflect the approximate percentage of the Black population in the United States. Hudson’s Bay Company, a large, 350-year-old department store in Canada, pledged to focus
Why do companies segment markets? How does market segmentation relate market targeting?
One criticism of the four Ps is that they take the seller’s view of the market, not the buyer’s view. Briefly describe the four As, which take the buyer’s view of the market.
How should marketers respond to unpredictable disruptions from the natural environment?
Briefly describe the consumer movement toward environmental sustainability. Provide two specific examples of brands that have responded to this trend.
Target built upon its brand promise “Expect More. Pay Less.” to launch a campaign under the tagline “What we value most shouldn’t cost more.” Discuss how the campaign’s tagline aligns with changing economic conditions.
Games like Fortnite and Roblox provide virtual spaces for consumers to explore different worlds and spend time with friends. During the pandemic, consumers migrated to digital environments to fulfill social, entertainment, and communication needs. Form a small group and discuss the future of
In May 2020, amid many protests over police killings of Black Americans, many brands posted messages of support for the Black community and for the Black Lives Matter (BLM) movement. On June 2, 2020, many brands participated in Black Out Tuesday, on which they silenced their social media for the
Is the Black Lives Matter movement a marketing issue? How are customers likely to react to companies that do or do not support the movement and back their commitments to diversity, equity, and inclusion with actions? How can brands respond reactively and proactively to scrutiny of their efforts?
What is a marketing information system? Why does it matter to marketing decision makers?
How do companies use internal databases? What challenges do internal databases present?
What is the goal of competitive marketing intelligence? How do companies gain competitive marketing intelligence?
What is behavioral targeting? Provide an example.
Are behavioral and social targeting initiatives that target consumers based on their activities harmful or helpful? Defend your response.
How would a researcher at Amore Pacific determine if the results of its survey provided accurate estimates of the target market’s thoughts and behaviors?
How might a marketer like Amore Pacific use neuromarketing to better understand its customers? Would such an approach be more useful than surveys in assessing the effectiveness of messages and images from its new content creator/influencer network? How?
How do subcultures affect consumer purchase decisions? Provide an example.
Provide examples of a situations in which environmental disruptions affected consumer attitudes and buying behaviors.
Why do marketers want to understand the customer journey? Provide an example of a customer journey.
What is derived demand, and why is it important in business-to-business marketing? Provide an example.
Assess the Beyond Meat burger using each of the five characteristics identified in the chapter as especially important in influencing an innovation’s rate of adoption. Given its performance on each of these characteristics, what could Beyond Meat’s marketers do to increase the product’s rate
To build on its reputation for accessible luxury body care, online skin care and beauty products marketer Glossier recently showcased eight WNBA players in its digital marketing campaign to launch two new products in its Body Hero collection. The campaign leveraged fan love and highlighted how its
Name and briefly describe four different ways of segmenting consumer markets.
What is hyperlocal social marketing? Why might a retailer use this approach?
Describe how marketers segment business markets. Provide an example.
Describe intermarket segmentation. How does it compare to other ways to segmenting international markets?
Explain why a company might use a differentiated marketing strategy. Provide an example. What is the downside?
Why do firms need to make choices about how many and which competitive advantages to promote?
Should YouTube target children with YouTube Kids? Why or why not?
Segment the U.S. deodorant market. Describe each of the major segments and subsegments. Pick two different deodorant brands and compare who they target and how they are positioned.
Cameo offers a platform for consumers and businesses to hire celebrities of varying levels of notoriety to create short, personalized videos. Last year, the platform facilitated 1.3 million transactions and signed on 10,000 celebrities, including athletes, musicians, actors, and media
Does Cameo have a responsibility to audit the fees and set policies that help minimize disparities between genders? Defend your position.
What are the three levels of a product—and the value added at each level—that marketers must consider as they develop products (bundles of benefits that satisfy consumer needs)? Provide an example of each.
What are the four types of consumer products? How do marketing considerations vary by consumer product type?
What are industrial products? Briefly describe the three groups of industrial products.
What is co-branding? What are its advantages? What are its disadvantages or limitations?
Select a local retailer and describe its service profit chain. What would you improve, if anything?
Is it problematic if brands from different categories have the same purpose? For example, if Coca-Cola (a beverage brand) and Gap (a clothing brand) both aspire to improve water efficiency, does it diminish or enhance the impact of each individual brand’s efforts to improve water efficiency?
Juneteenth (representing June 19, 1865) was recently declared a federal holiday. The holiday acknowledges the end of slavery in the United States. In response to substantial recent social movements addressing systemic racism and racial injustice, many companies began recognizing Juneteenth as a
In your opinion, is it proper and ethical for brands to use the Juneteenth holiday to promote their brands or sales? If you were advising a firm, what would you recommend?
What is concept testing? Provide an example.
Give examples of external sources that might be used to generate good new product ideas for companies.
Describe the R-W-W (real, win, worth doing) new product screening framework. How is it used?
Visit http://ideas.lego.com. How does LEGO use crowdsourcing to find innovative new product ideas?
In small groups, research the AirPop Active+ Halo face mask. Where is this product in the new product life cycle? How does the product relate to trends in the marketplace?
DNA travel gained popularity as people gained DNA test results from companies like 23andMe. People wanted to take adventures to explore their heritage and connect with distant relatives. In response to its popularity, Airbnb partnered with 23andMe to offer customized experiences and travel options
Virgin Galactic, SpaceX, and Blue Origin are among companies that are offering or plan to offer space tourism experiences to paying customers. The costs associated with crafting and operating space craft are high, resulting in recent space tourism offerings that ranged from $250,000 for a
If the discretionary funds were available to you, would you be an early adopter of space tourism? Why or why not? Support your answer.
What factors should firms consider as they set the floor and the ceiling for prices? How do firms ultimately set prices between the floor and the ceiling?
What is customer value–based pricing? How does it compare to cost-based pricing?
What is competition-based pricing? What principle should guide decisions about prices to charge relative to those of competitors?
What is the demand curve? Why do companies consider it when they set prices?
Identify and briefly describe three major public policy concerns related to pricing.
You earned money painting houses over summers for the past five years and have saved $75,000. As summer ends, one of your house painting colleagues suggests that you start your own business that provides general household maintenance and upkeep on an hourly basis during the academic year: Rent a
How many additional drivers must Rock Bottom sell to break even on this promotion? Assume the $9,000 spent on banner ads is the only fixed cost associated with this promotion.
The supply chain consists of upstream and downstream partners. Differentiate between upstream and downstream partners.
What is the difference in meaning among the terms supply chain, demand chain, and value delivery chain? Why is the difference important to marketing strategy?
How do decisions about marketing channels relate to other marketing decisions (for example, decisions about pricing, products, or promotion)?
Define disintermediation and channel disruption and describe how they affect the nature and design of marketing channels.
How do channel members add value?
Canada Goose has publicly committed to activities designed to make its practices more sustainable and to minimize the impact of its manufacturing process on the environment. However, faux fur substitutes for real fur often rely heavily on petroleum-derived plastics and synthetic textiles such as
Define omni-channel marketing. How did the COVID-19 pandemic impact omni-channel marketing?
How are retailers using technology to improve the customer experience?
Retailers are increasingly adopting sustainable practices. Provide three examples of how retailers are engaging in more environmentally and socially sustainable practices.
Interpret your answers in the previous question. Is Kroger’s weekly stockturn rate good or bad? What factors should be considered to determine this?
The COVID-19 pandemic resulted in uncertainty and disruptions for many retailers. In a small group, describe how a local retailer might be better prepared for future disruptions. In your plan, include suggestions for how the retailer might leverage digital formats to improve its resiliency.
Upscale department store chain Nordstrom recently set its 2025 corporate social responsibility goals. Nordstrom made commitments to improve the environmental sustainability of its operations and product value chains; to improve human rights through positive labor practices and women’s
Upscale retailers that sell luxury and fashion goods have been criticized for promoting materialism and increasing waste. In your opinion, does Nordstrom’s public commitment to corporate social responsibility satisfactorily address these concerns? Why or why not?
What is content marketing? How are media types classified in content marketing?
Differentiate between informative advertising, persuasive advertising, and reminder advertising. When would a brand use each type of advertising?
How do firms know if they are spending the right amount on advertising?

Showing 4300 - 4400 of 4701

First
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48

Marketing An Introduction 15th Edition Gary Armstrong, Philip Kotler - Solutions

Step by Step Answers