Marketing Research 12th Edition Carl McDaniel Jr, Roger Gates - Solutions

Discover comprehensive solutions and step-by-step answers to the questions from "Marketing Research 12th Edition" by Carl McDaniel Jr and Roger Gates. Our online platform offers a complete solution manual, including a test bank and instructor manual for each chapter. Access free downloadable solutions in PDF format to enhance your understanding of textbook content. Whether you're looking for an answers key, solved problems, or detailed questions and answers, we have everything you need to excel in your studies. Unlock the full potential of your textbook with our expertly crafted resources.

david Bowie has undergone several transformations from Ziggy Stardust to the Thin white duke over three decades in the music industry. The capital markets have seen considerable value in his talents. He became the first person in the music industry to float a bond issue for a total cost of $50
How does one identify an emerging knowledge process and add a value to it when one may not know whether it will contribute to the future success of an organisation or not? is developing scenarios enough?
what are the likely positive and negative consequences of ‘method of doing business’ patents? How would patent offices be able to distinguish between two MdB patents such as toasting a piece of bread?
How could you determine the shelf life of intellectual capital? For example, is any attempt to measure intellectual capital valid for only three months?
How can we reliably account for the depreciation in intellectual assets in a firm?
How can the manipulation of intangible assets be curtailed?
what are the dangers of high levels of social capital within an organisation?
are intellectual capital accounts likely to increase spurious reporting and financial engineering of company accounts?
what are the advantages and disadvantages of an international agreement on intellectual capital accounts led by the wTo or oeCd?
if an intellectual capital narrative is based on a company’s culture and values, how can an analyst make meaningful comparisons between firms in the same industry or other industries?
How far do you plan a knowledge management strategy or do you allow it to emerge through the everyday processes of organisational learning?
What are the core competences of your organisation and how do you exploit them for competitive advantage?
How do you manage the conflicting interests of the IS/IT department and HR department to develop a coherent knowledge management strategy?
How can learning increase the competitive advantage of Chinese firms?
What issues do firms need to consider when adapting to their external environment?
What is important when ‘learning to learn’?
Many companies adopt the rhetoric that ‘people are our greatest assets’. What is your experience of the difference between rhetoric and reality in your organisation? If knowledge was considered the most critical resource in organisations, how would you suggest that it was developed among
How can resources be obtained?
How and in which contexts do resources contribute to competitive advantage?
How do resources interact and compare with other resources?
How can a firm operate successfully through the denial of market context?
Imagine you were given the position of IS manager in your organisation. What would be your approach to strategy? Think of data processing, management information systems, strategic information systems and information systems capability as potential options for IS strategy. Given the nature of your
Think of the way knowledge is managed in your organisation. How would you assess the level of personalisation or codification strategies involved? Has the emphasis towards one or the other strategy changed over the past few years? What is your involvement with strategy development? On a theoretical
What advice would you give Cathy Bautista on improving the strategic focus of Unilever’s knowledge management activities?
What changes, if any, would you make to Unilever’s communities of practice?
How could ‘learning histories’ be further developed to capture organisational memory?
At the extremes of KM strategy, is a codification strategy purely an IS/IT strategy and a personalisation strategy a human resource (HR) strategy? What is the importance of the IS/IT department and HR departments talking to one another for the development of a KM strategy?
Given the institutionalist perspective’s preoccupation with learning, how do we know that the organisation is learning about the right things and responding to market changes in the appropriate manner?
If only 10 per cent of formulated strategies ever get implemented, why do firms bother with elaborate planning processes?
Why do people knock books and publications from the excellence and turnaround literature when they have probably had more impact and influence on managers than literature from the industrial organisation and institutionalist perspective put together?
Core competences are described using the analogy of the roots of a tree. How effective are these core competences in times of discontinuity when the environment changes the soil nourishing the roots of competence into sand?
Is there potential in development of strategic thinking by a synthesis of the best ideas from the industrial organisation and institutionalist perspective?
What lessons can managers take from the innovation literature when the results of several studies are inconsistent? Could literature hinder the very creative and innovative processes it is trying to describe?
If we cannot predict the future, what is the point of codifying strategic knowledge into ‘what we don’t know we know’ and ‘what we don’t know we don’t know’ (Drew 1999)? Is this the same as the use of scenario planning in the industrial organisation tradition?
Is KM strategy development the domain of the finance director, the IS/IT director or the HR director? If you propose a joint body, how do you overcome the communication difficulties between the different areas, their interests and different languages?
What is the likelihood of codification strategies developing superficial learning and personalisation strategies developing a deeper insight on any subject.
How can knowledge improve actions in an organisation?
What is the difference between information management and knowledge management?
How can ‘information slaves’ overcome problems of ‘information overload’?
What are the problems of collaborative technologies for ‘knowledge workers’?
How can Google Wave improve collaboration and communication among ‘knowledge workers’?
What does knowledge mean to you? If you were asked to detail your specialist knowledge, how would you describe your knowledge? Have you ever thought of the market value of your knowledge and what this may be? Given that there is a competitive market for knowledge and skills, how do you ensure that
From your experiences, can you describe situations where you have made decisions with wrong data or information? How do you guard against this? What strategies do you adopt to evaluate a situation with conflicting information or data? How do you manage ‘noise’ or irrelevant data or information
Think about your work or social life. What are your difficulties in people giving you knowledge or information verbally? Despite these difficulties, what do you prefer about the spoken word over other forms of communication? Have you ever played Chinese whispers at dinner parties? What are the
Imagine that you were tasked to collect all the knowledge and received wisdom in your organisation. How would you go about carrying out this assignment? Where would you start? For example, what do you think would be the most appropriate medium for storing your found knowledge? Do you think paper
How important are computers in your everyday life? For example, do you feel you could live without them? As the power of computers and telecommunications has increased, what real differences have they made to your daily life? For example, how do computers assist you in making better-quality
What are potential ways forward to overcome the problem of an ageing workforce at Ernst &Young?
How would you codify critical knowledge of clients and industries currently being lost when employees retire?
What are the strengths and pitfalls of using social networking sites such as Facebook for Ernst &Young?
Given the highly specialised nature of traditional academic research, how can interdisciplinary research in fields such as knowledge management succeed and provide fresh insights?
What is the difference between information and knowledge management?
What are the strengths and shortcomings of academic knowledge and practitioner knowledge?
What does knowledge management mean to a small organisation?
How do you overcome the ‘theory laden’ nature of observations among managers in organisations?
What are the difficulties in the notion of knowledge as ‘actionable information’?
How can lessons from the old bardic traditions assist modern-day knowledge management?
What are the advantages and disadvantages of different writing media such as clay, papyrus and parchment for storing knowledge?
How fallible is modern-day storage of knowledge on computers when many software programs become obsolete in less than ten years? How easy will it be to decipher the bytes on DVDs and CD-ROMs in 100 years?
What lessons can we draw from ancient libraries and librarianship for the creation, storage and preservation of knowledge?
Why do you think that marketing analytics has become so important to businesses?
American Airlines is trying to determine which baggage handling system it will put in its new hub terminal at San Juan, Puerto Rico. One system is made by Jano Systems and a second baggage handling system is manufactured by Dynamic Enterprises. American has installed a small Jano system and a small
A child psychologist observed 8-year-old children behind a one-way mirror to determine how long they would play with a toy medical kit. The company that designed the toy was attempting to determine whether to give the kit a masculine or feminine orientation. The length of time (in minutes) the
A market researcher has completed a study of pain relievers. The following table depicts the brand purchased most often broken down by men versus women. Perform a Chi-square test on the data and determine what can be said regarding the cross tabulation. Pain
A local car dealer is attempting to determine which premium will draw the most visitors to its showroom. An individual who visits the showroom and takes a test ride is given a premium with no obligation. The dealer chose four premiums and offered each for one week. The results are as follows:
Your university library is concerned about student desires for library hours on Sunday morning (9:00 a.m. – 12:00 p.m.). It has undertaken a random sample of 1,600 undergraduate students (one-half men, one half women) in each of four status levels (i.e. 400 freshmen, 400 sophomores, 400 juniors,
Explain the notions of mathematical differences, managerially important differences, and statistical significance. Can results be statistically significant and yet lack managerial importance. Explain your answer.
Buzzy’s Tacos has recently opened its 12th store in the Dallas-Fort Worth area.A marketing research study was undertaken to determine what new options for toppings should be.A key question on the survey was, “What, if anything, would you like to see added to our basic taco besides the beef or
Go to https://blog.hubspot.com/marketing/how-to-build-excel-graph if you are not familiar with using Excel to make charts and graphs and view the video and instructions. Create the following:a. Pie chart showing a population is 55% female and 45% male.b. Bar chart showing the following unaided
Take a more detailed view of cities/markets used for testing products and other marketing elements https://smallbusiness.com/product-development/best-u-s-cities-to-test-market-a-national-product/. Consider the geographic distribution. Anything you see there? If you were testing a new accessory for
Coyote Beer is the oldest brewing company in New Mexico or, at least, the oldest beer brand in New Mexico. During the 1980s, the company went through bankruptcy largely due to its inability to compete with the big national beer brands. In the 1990s, a group of investors purchased the brand name
Visit https://blog.hubspot.com/marketing/design-of-experiments and read the discussion. What do you think of his comments on boots? How would you apply that same thinking to another product or service category?
Divide the class into groups of four or five. Each team should go to the Internet and look up Big Data analytics. Each team should then report to the class on how a specific company is effectively using Big Data to improve their marketing efficiency.
What is a marketing dashboard? How can it be used?
What is data visualization? Why is it important?
In connection with deep learning, what is backpropagation?
What is deep learning? How is it different from machine learning? How do these relate to AI?
It has been said that Big Data analytics turns the scientific method on its head. What does this mean?
What is meant by the term data mining? Briefly explain how it is done.
Name some types of information that might be found in any company’s database and the sources of this information.
1. Would you say that Bill is on the right track regarding the need for artificial intelligence to implement dynamic pricing? Why do you say that?2. If he were to pursue the idea further (he obviously would need help from a consulting firm), what data would be needed to implement surge or dynamic
Define marketing analytics. Why is it so important to companies?
Explain the concept of fingerprinting as it applies to tracking.
Explain how Nielsen Media Research tracks viewing habits across all devices.
How do researchers use eye-tracking heat maps? What can be learned?
Discuss the notion of “implicit measures” as it applies to marketing research.
Were you aware of all of the types of information that social media gathers about you? Are you comfortable with this? Do you like the fact that only ads of potential interest to you will be shown?
What are the benefits of mystery shopping?
Do you think in-store tracking is too intrusive? Why or Why not?
Do you think that virtual reality will replace other forms of marketing research? Why or why not?
Refer to the companies listed in Exhibit 9.5 and peruse their websites. Which tool might you select if: (a) You were looking for an all-in-one social media listening tool? (b) You want to track traffic from your social media campaign. (c) You want to monitor the performance of your
Go to sightcorp.com and describe the concept and the tools they offer retailers.
Go to tobiipro.com/fields-of-use/marketing-consumer-research/. What services and insights can they provide to advertisers?
Go to analytics.google.com. What tools are available for a business to analyze its data? What’s involved in the “free set-up”?
Go to www.gutcheckit.com and explain what it does.
What are the keys to a good mobile survey?
What is geofencing and how can it be used in survey research?
Go to marketingplatform.google.com. Explain to the class what Google’s Marketing Platform offers businesses. Next, click on “resources” and then “Success Stories”. Pick a story and tell the class what the Marketing Platform provided a company or brand.
1. What other observation tools might help Vrbo create a more effective website?2. Eye-tracking and observing behind a one-way mirror can be quite time-consuming/ How many people should be tested before conclusions are drawn? Participants should be drawn from what population?3. What non-observation
Take a look at surveymonkey.com. Create an account, it’s free so far, then:a. Choose “create a survey start from template.”b. The select “market research – product testing” and do what is required to use their template.c. Move ahead and choose “collect responses.’d. Move ahead and
1. How would you describe this sampling methodology?2. What problems do you see arising from this technique?3. Suggest an alternative sampling method that might give the National Internet Service Providers Association a better picture of the information it desired.

Showing 4100 - 4200 of 4701

First
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48

Marketing Research 12th Edition Carl McDaniel Jr, Roger Gates - Solutions

Step by Step Answers