Organizational Communication Theory Research And Practice 1st Edition Jason S. Wrench Narissra Punyanunt Carter Mark Ward Sr - Solutions

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Many brands now claim to be co-created by the company and its consumers. How appropriate is the role of consumers in the co-creation of a brand?
Many companies are criticised despite taking part in various CSR-related activities.Provide three examples of companies that could genuinely said to be good corporate citizens.
Explain how the book-to-market value ratio can be used to highlight the intangible value of brands to a company.
Why may reputation be considered more important for corporate brands than product brands?
How would you describe the link between branding and reputation?
Make notes on the concept of consumers ‘voting’ for brands.
What proportion of a brand is made up of emotional elements and what proportion of practical elements? Justify your thinking.
Summarise the key developments in society that have led to the prominence of brands.
It is said there is a halo effect associated with corporate reputation. What is this and what are the dangers of the halo effect to an organisation?
Consider the nine reputational attributes upon which the Fortune index is calculated. In which order would you put the nine attributes? Justify your choice.
Should we attempt to put a financial value on a corporate reputation?
Not one of Britain’s ‘Best Companies to Work For’ appear in the top 10 of ‘Britain’s Most Admired Companies’. Why would there be such a gap?
Consider the Corporate Character Scale. Would it ever be beneficial for a company to have a reputation for ruthlessness?
Which are the most important groups to survey when assessing the corporate reputation of an organisation?
Corporate reputation is said to be a sticky concept. What is meant by this?
Write notes outlining the advantages and disadvantages of the Fortune ‘Most Admired Companies’ list as a method of measuring reputation.
Why is it not sufficient to measure reputation purely by using accounting methods such as ROI or shareholder value?
What are the four measures that Fombrun & van Riel (2004) suggest can be used to deconstruct the market value of a company?
In what circumstances may it be a disadvantage for an organisation to have a strong culture?
What steps can management take to ensure that reputation management is embedded within the culture of the organisation?
What is employer branding and what is the link between this and corporate branding?
What steps could be taken by management to ensure that an attempt to change the corporate culture was successful?
Why is it so difficult to change a corporate culture?
Goffee & Jones (1996) outline four dimensions of corporate culture. Provide an example of an organisation that fits the description of each of these four dimensions.
Provide examples of artefacts that could be important to the culture of an organisation.
Why is the metaphor of the iceberg used when explaining corporate culture?
For an organisation of your choice, write a paragraph outlining the corporate culture of that organisation as you see it.
Provide a definition of corporate culture.
Outline the relationship between the personality, identity, image and corporate reputation of an organisation. Use an example to illustrate your points.
Provide an example of an organisation that has had to reconsider its identity following a merger or acquisition. How has it dealt with this problem?
For an organisation with which you are familiar, draw a diagram outlining the stakeholders of the organisation and their relative importance.
We have provided 10 criteria that influence a corporate reputation. Provide an example of a brand that excels in each of these criteria.
List as many criteria as you can that will influence the way in which the corporate reputation of an organisation is judged.
What is meant by the relational forces that impact upon an organisation?
Choose an organisation and write notes on how the five different identities of Balmer &Greyser’s (2002) AC²ID Test may apply to your chosen company.
It could be argued that the traditional heavy industries had a stronger connection with their employees than does the modern corporation. What can the modern firm do to foster a strong connection with its staff ?
Write a paragraph about an organisation of your choice where there is a strong connection between employees and the company.
Provide definitions of the terms corporate identity, corporate image and corporate reputation.
Why is it more difficult to control corporate reputation in the 21st century than it has been previously?
Critics argue that reputation management should be built into the reward structures of the organisation. Provide examples of how this may be achieved.
In what circumstances might it be good to have a bad reputation?
Ryanair does not care very much about customer service yet is a very successful airline.What does this say for the management discipline of corporate reputation management?
Explain the concepts of average and aggregate reputation.
Why has trust in companies declined over recent years? How can the management of corporate reputation improve this situation?
Weber Shandwick claims that as much as 63 per cent of a company’s market value is attributable to its reputation. Is this a realistic claim?
Summarise how corporate reputation is assessed from the perspectives of the academic disciplines of accounting, economics, marketing, sociology, communication, organisational theory and strategy.
Provide a definition of corporate reputation.
Outline the reasons that corporate reputation has become an important area for both practitioners and academics.
The best thing you can do during an interview is to be:a. calmb. wi yc. anxiousd. talka vee. indifferent
Which of the following is best to men on in your cover le er?a. your photographb. your criminal recordc. your nega ve thoughtsd. your poli cal iden tye. your informal visit to the organiza on
Which of the following is appropriate to put on your résumé?a. ageb. religious preferencec. career objec ved. liese. health issues
Your résumé should include all of the following except:a. your skillsb. your experiencesc. your named. your contact informa one. your astrological sign
Which is the most important for applying for a job?a. a good cover le erb. a good résuméc. a good interviewd. a good background of experiences/skillse. all of the above
How would you communicate internally with others and externally with others about the organiza on?
How might you advise others who are looking to work with that organiza on?
How would you handle the comments about physical a rac veness? How would you deal with the comments about your youthfulness and inexperience?
If you were Stacy, what would you do about your salary? Would you try to nego ate with the risk of losing the job and/or lack of other job opportuni es?
How much me should one devote to a new job? How much would you devote? Why?
Create a list of all the important things that employees should do if they want to be promoted. How does your list compare to those of other students?
Discuss if you think nonverbal communica on is important to keeping your job.
Elucidate the importance of chronemics.
Explain the importance of dress.
Discuss nonverbal communica on.
Write a thank-you note. Discuss whether or not it is appropriate to write it electronically and send it via e-mail or if it is be er to hand write it. What are the implica ons and percep ons?
Conduct a mock interview. Find a friend and pretend to be the interviewer and then the interviewee. What did you no ce?
Search on the Internet and find appropriate job interview a re.Discuss your findings with the class.
Discover what to do a er the interview.
Discuss what to do during the interview.
Learn what to do before the interview.
Create two different cover le ers for the same job and ask people what they like and do not like about them.
Create two résumés for the same job and ask people what they like and do not like about them.
Look for organiza ons that you would like to apply to and see which experiences/skills they are looking for most. Is there a theme?
Be able to write a good cover le er.
Realize the importance of the résumé/vita for finding jobs.
Understand résumés and curriculum vitae.
If you are not a member already, go ahead and create a professional LinkedIn profile. Then find at last one group to join that involves a possible industry you would like to see yourself in, in the future. Watch the various discussions in the group for at least a week and make a list of all the
Create your thirty-second elevator pitch. Try it out on a few of your family members and friends and get their responses.
Go through the different competencies for workplace professionals in organiza onal communica on. Put checks next to those that you think you are average on. Put check-pluses next to those that you are above average on. And put a check-minus next to those that you are not yet up to average on. From
Learn to prepare for your future today.
Select the competencies of communica on professionals that you already have and those you s ll need to acquire.
Describe how you can sell a degree in organiza onal communica on to future employers.
Formulate an answer to the ques on “what is organiza onal communica on?”
Ken is in the process of trying to figure out how to use a theme in Microso Visio 2013. He pulls out a laminated card that contains brief instruc ons for using Microso Visio.What is Ken using?a. job aidb. task toolc. performance aidd. job u litye. performance implement
Lou is engaging in the systema c process for iden fying and analyzing human performance problems and designing results-oriented interven ons to improve people, processes, and organiza ons. What is Lou engaging in?a. organiza onal developmentb. communica on assessmentc. ac on researchd. traininge.
Karla has an inherent fear of computers. She’s always afraid that she’s going to mess up somehow and break the computer. Her boss recently informed her that she is going to be a ending a two-day workshop on using the company’s new financial soware package. What domain of learning could
Elaine is pre y sick and red of being bombarded by e-mails.In fact, she’s receiving so many e-mails that many receive no response because they get lost in her in-box over me. What aspect of Cal Downs and Michael Hazen’s communica on sa sfac on ques onnaire is Elaine not sa sfied with?a.
Paula is hired as an organiza onal-development consultant who specializes in apprecia ve inquiry. During which part of the 4-D model would she ask the following ques on: “Tell me about a moment when you were inspired by your organiza on’s leadership”?a. defineb. discoveryc. dreamd. designe.
If you were Kris and Janee, how would you communicate the importance of diversity training in the workplace?
Why do you think the senior management were so reluctant to look at the training results? Should Kris and Jane e have provided the results anyway?
Do you think Kris and Jane e should keep training at Big Box? Why or why not?
Examine a recent issue of Talent Management (h p://talentmgt.com). What trends do you see currently facing the talent management field? How can organiza onal communica on scholars help?
Which do you think is more important in human performance improvement, internal or external scanning? Why? How would you recommend your organiza on improve its current scanning techniques?
Look at an organiza on that you currently belong to. Walk through the human performance improvement model. What kind of results would you expect to see?
Discuss the talent management cycle and explain its purpose.
List and explain a variety of human performance improvement
Differen ate among the three types of environmental (or external)scanning.interven ons.
Explain the human performance improvement model.
Define and explain performance, human performance improvement, and opmal performance.
You’ve been asked to create a training program for workplace listening. Demonstrate your ability to apply the ADDIE model(including Kirkpatrick’s four levels of evalua on) while crea ng this training program.
Imagine you’ve been asked to create a training program on conflict in the workplace. How could you go about ensuring that you have cogni ve informa on being delivered at each of the six levels of Bloom’s taxonomy of cogni ve learning (remember, understand, apply, analyze, evaluate, and create)?

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