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Organizational Communication Theory Research And Practice 1st Edition Jason S. Wrench Narissra Punyanunt Carter Mark Ward Sr - Solutions
Think about your own educa onal experiences. How have the three domains of learning appeared in your educa on?
Explain why you found today’s training useful. If you didn’t think today’s training was useful, please tell us why.
How would you summarize today’s training to another person?
How did the trainer help incorporate all learners in today’s training?
How do you plan on using today’s training when you are back on your job?
If you could change one part of today’s training, what would it be and why?
What was the most important thing you learned during today’s training?
Differen ate among Donald Kirkpatrick’s four levels of training evalua on.
Explain instruc onal systems design and the ADDIE model.
Define the term andragogy.
Differen ate among the three learning domains.
Conduct a communica on audit of a student organiza on. A er comple ng the audit, write a report using the methods discussed in the chapter.
Look at the eight characteris cs of organiza onal communica on sa sfac on. Thinking about your current working environment, which do you think is your strongest communica on area? Which do you think is the weakest? Why?
Find a copy of the Interna onal Communica on Associa on organiza onal communica on audit and complete the audit thinking about your own workplace. What informa on do you gain about how you perceive communica on in the workplace?
Evaluate the parts of wri en organiza onal reports related to communica on assessments and audits.
Explain Cal Downs and Michael Hazen’s Communica on Sa sfac on Ques onnaire.
Analyze the Interna onal Communica on Associa on organiza onal communica on audit.
Explain the difference between individual assessments and organiza onal communica on research.
Differen ate between communica on analyses and communica on audits.
What problems do you see with your current leadership?Immediate supervisor? Upper management? CEO?
What improvements do you think this organiza on needs to make?
Tell about an incident that made you feel devalued in this organiza on.
Why do you think your organiza on has its current problems?
What’s wrong with your organiza on?
One of the most important parts of the apprecia ve-inquiry process is asking ques ons posi vely. Reframe the following nega vely worded ques ons and make them posi ve:
Think about an organiza on that you currently belong to. If you were to go about helping that organiza on change, which model of organiza onal development (ac on research or apprecia ve inquiry) would you want to use? Why?
In the introduc on to this chapter, we discussed the eight-step change process model proposed by Geri McArdle and Cheryl Hanson (Figure 15.1). Using the change model, outline how you could use either ac on research or apprecia ve inquiry to ensure organiza onal change.
Where in the organization is participatory decision making at its best? What contributes to it? How does it work?
When has new technology helped to facilitate and further cooperation in this organization? What was that experience like? What hope does it give you for the future?
Tell me about a time when compelling communication allowed you and another person to really connect and to work together exceptionally well. What was the situation? What was it about you, the other person, and the communication that made it possible?
Tell me about a time when you received can-do coaching.Whatd What did it help you to accomplish? What capacities did it help you discover?
Put yourself in your customers' shoes. What do you think they would say if we asked them what makes this organization best-in-class?
Differen ate among the four steps in David Cooperrider and Suresh Srivastva’s apprecia ve inquiry 4-D model.
Analyze Kurt Lewin’s three-phase model of change.
Describe the simplified organiza onal-development model.
Define the term organiza onal development.
The BASIC cycle of marke ng communica ons is:a. build knowledge, advance ac on, sustain awareness, ini ate advocacy, create relevanceb. build relevance, advance awareness, sustain knowledge, ini ate ac on, create advocacyc. build awareness, advance advocacy, sustain ac on, ini ate knowledge, create
To what does the term impressions refer?a. the percentage of people or homes tuned to a given programb. the percentage of people or homes exposed to a mediumc. the combined numbers of people or homes delivered by the list of media within a media pland. the percentage of different people or homes
Which theory holds that when people encounter media coverage on an issue, they are sensi zed to further such coverage and more likely to seek it out and think about it?a. a ribu on theoryb. schema theoryc. framing theoryd. social judgment theorye. priming theory
Which of the following is not one of the rhetorical situa ons faced by organiza ons in external communica ons?a. manage iden tyb. manager issuesc. manage mediad. manage riske. manage crises
Which one of the following is not one of the four models in Grunig and Grunig’s four models of public rela ons?a. press agentry/publicityb. press rela onsc. public informa ond. two-way asymmetricale. two-way symmetrical
Using Lang and Lang’s collec ve dynamics model, describe how public opinion about the nuclear waste issue was formed.
How did the beliefs, a tudes, and values of the scien fic and technical experts of the authority differ from those of most ci zens?
How might diffusion theory explain the spread of public discontent over the process for si ng the low-level nuclear-waste facility?
Do you think the authority employed the hypodermic needle theory of mass communica on? Why or why not?
How might the authority have benefited from the coorienta on model? Work the case through the model yourself to explain where mispercep ons occurred and how they might have been addressed.
Do a SWOT analysis for the authority.
On what resource, controlled by the general public, did the authority depend? Explain why.
Which of Grunig and Grunig’s four models of public rela ons was prac ced by Waste Management Authority? Explain your answer.
Describe in your own words the difference between persuasion and propaganda. Then think about the adver sing, marke ng, and public-rela ons messages to which you are exposed each day.Perhaps write down a list of ads and promos that pop into your head; do some surfing on the TV, radio, and Internet;
As you con nue to think about the product you enjoy and the brand you prefer, look again at the samples of adver sements and promo ons you have collected. What was the brand owner’s general crea ve strategy—generic, preemp ve, unique, brand image, posi oning, resonance, or affec ve? Why do you
Now find some samples of adver sements or promo ons run by that brand and do your own “copy test.” Looking at a par cular ad or promo, what gets your a en on? What do you no ce the most?How long did it take you to recognize the brand and to get the ad’s main idea? Do you like the ad? Does it
Think of a product you enjoy and the brand you favor. Make a list of all the media in which adver sing and marke ng messages about the brand have reached you. Why did the company that owns the brand choose those media? To answer that ques on, do some “market research” on yourself. List the
What demographics and psychographics prevail in what locations (from cities and counties even to zip codes and city blocks)?
How do various consumer groups look at life?
What are the needs, wants, and problems of various consumer groups?
What do various consumer groups look for in a product?
How much are various consumer groups spending?
What motivates various consumer groups to buy?
When and how often do various consumer groups buy?
What groups are using what brands? How loyal are they?
What demographic and psychographic groups are using what products?
Where are consumers physically located when they are exposed to the spots?
Does the medium control when consumers are exposed to the spots?
How far in advance must ad spots be purchased?
Can the medium deliver selected geographic areas?
How fast does the medium’s actual audience accumulate?
Can the medium accumulate a large actual audience within its total potential audience?
Can a given medium deliver the targeted consumers without money wasted on nontargeted audiences?
Understand the similari es and differences between evalua ng the results of adver sing and marke ng and evalua ng the results of public rela ons.
Delineate the basic considera ons of a crea ve strategy.
Delineate the basic components of a media plan and a marke ng communica ons plan.
Understand basic considera ons in media research, copy tes ng, market research, and product usage research.
Apply the BASIC cycle to the membership recruitment efforts of your campus or community group. What has your group done to build awareness and advance knowledge of your group, to make it seem relevant, and then to get people to act on that relevance (by joining) and to tell others? Gather informa
How can you bring about an a tude change toward your campus or community group among poten al members? Write copy for three different fliers. In the first, write a message that might reduce cogni ve dissonance that people feel between joining a group and thinking they don’t have the me. In the
As you con nue to think about your campus or community group, start with the long-term goal of recrui ng more members. Now formulate a realis c short-term objec ve of recrui ng “X” members within “Y” amount of me. Next, put these into a grid, add columns for strategies and tac cs, and fill
Think of a campus or community group to which you belong.Chances are it would benefit from recrui ng more members. Ask yourself: What stake do poten al members have in the organiza on? Who influences their decisions? What are their demographics (e.g., age, educa on, income) and psychographics(e.g.,
Was the tone favorable or not? Was it balanced or not?
What prominence was given (front page, top news, brief item, etc.)?
Who was quoted? How extensively?
How much exposure was given to competing viewpoints?
How much exposure was given (column inches, airtime minutes)?
What types of stories appeared (straight news, editorial, feature article)?
What publications, broadcasts, or websites picked up the release?
What do stakeholders think that the organization thinks?
What does the organization think that the stakeholders think?
What is the view of the stakeholder group?
What is the view of the organization?
Understand how evalua on of public rela ons not only occurs at the end of a campaign but is ongoing through every phase.
Iden fy major theories of mass communica on, persuasion, and public opinion forma on and change.
Delineate the steps of wri ng a public rela ons plan, from situa on analysis to formula ng goals, objec ves, strategies, and tac cs.
Understand how public rela ons begins with research to ascertain who are the organiza on’s stakeholders, what is currently being done to manage rela ons with them, what needs to be done, and how they can be reached.
During a performance appraisal, Robert felt his supervisor was beli ling and not sympathe c at all. What type of injus ce is Robert experiencing?a. distribu veb. affectc. process orientedd. procedurale. interac onal
In a mee ng about taking on a poten al new client, Tommy leans over to Darla and says, “I wouldn’t pay a en on to anything Lindsay has to say on this topic. That woman’s completely cer fiable. I mean, come on, she’s been locked up in a mental ins tu on before.” What form of discredi ng is
Which of the following categories is not protected under current federal discrimina on law in the United States?a. gene c informa onb. agec. disabilityd. sexual orienta one. pregnancy
According to Michell Gelfand, Jana Raver, Lisa Nishii, and Benjamin Schneider’s basic model of organiza onal discrimina on, at what point does leadership impact discriminatory prac ces in the workplace?a. inputsb. individuals and groupsc. organiza on leveld. communica one. outputs
During the middle of a heated discussion at work, Darlene finally looks at Joe and says, “I can’t believe you’re such an idiot on this topic! Anyone with half a brain could easily see that my way of finishing the project would get us done in half the me!” What form of counterproduc ve
If you were the head of human resources and this story was communicated to you, how would you proceed?
If you were Paula, what would you do?
Are there are ever mes when workplace bullying should be allowed?
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