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research methods for business students
Research Methods For Business Students 8th Edition Mark Saunders, Philip Lewis, Adrian Thornhill - Solutions
Think about the last assignment you undertook for your course. In undertaking this assignment, were you predominantly inductive, deductive or abductive? Discuss your thoughts with a friend who also undertook this assignment.
Agree with a friend to watch the same television documentary.a. To what extent is the documentary inductive, deductive or abductive in its use of data?b. Is the documentary based on positivist, critical realist, interpretivist, postmodernist or pragmatist assumptions?c. Do not forget to make notes
Josef is entering the final year of a four-year sandwich programme, reading for a BSc in Banking and Finance. He spent his third year in an internship, gaining work experience in a small credit union (CU) in Wales near to his parents’ home. The CU has agreed to Josef volunteering to help in
You are working in an organisation that has branches throughout the country. The managing director is mindful of the fact that managers of the branches need to talk over common problems on a regular basis. That is why there have always been monthly meetings. However, she is becoming increasingly
You are about to embark on a year-long study of customer service training for sales assistants in two national supermarket companies. The purpose of the research is to compare the way in which the training develops and its effectiveness. What measures would you nAgree with a friend to watch the
Agree with a friend to watch the same television documentary.a. Does the documentary use quantitative, qualitative or mixed methods?b. To what extent is the nature of the documentary exploratory, descriptive, explanatory, evaluative or a combination of these?c. What other observations can you make
Visit the Internet gateway to the European Union website (http://europa.eu/) and click on the link in your own language. Discuss with a friend how you might use the data available via links from this web page in archival research. In particular, you should concentrate on the research questions you
How can you differentiate between types of access and why is it important to do this?
Jean-Pierre (known to everyone as JP) is a Master’s student studying for an MSc in International Management. He has previously worked for two different management consulting firms, which has led to his interest in conducting a research project on the sector. One of things that JP noticed when
What do you understand by the use of the terms ‘feasibility’ and ‘sufficiency’ when applied to the question of access?
Lisa has emailed her tutor with the following query regarding sampling and dealing with non-response. Imagine you are Lisa’s tutor. Draft a reply to answer her query. Hi, I hope you are well. I interviewed someone yesterday and I (almost) failed to get him to say anything useful for my
Which strategies to help to gain access are likely to apply to the following scenarios:a. An ‘external’ researcher seeking direct access to managers who will be the research participants;b. An ‘external’ researcher seeking access through an organisational gatekeeper/broker to their intended
What are the principal ethical issues you will need to consider irrespective of the particular research methods that you use?
You have been asked to select a sample of manufacturing firms using the sampling frame below. This also lists the value of their annual output in tens of thousands of pounds over the past year. To help you in selecting your sample the firms have been numbered from 1 to 100.a. Select two simple
What problems might you encounter in attempting to protect the interests of participating organisations and individuals despite the assurances that you provide?
You have been asked to select a 10 per cent sample of firms from the sampling frame used for self-check question 7.3.a. Select a 10 per cent systematic random sample and mark those firms selected for the sample on the sampling frame.b. Calculate the average (mean) annual output in tens of thousands
In relation to your proposed research project, evaluate your scope to use:a. A traditional approach;b. An Internet- or intranet-mediated approach;c. A hybrid access strategy to gain access to those you wish to take part. Make notes about the advantages and disadvantages of each access strategy.
With a friend, discuss the outcomes of the evaluation you carried out for Question 6.6. From this, discuss how you intend to gain access to the data you need for your research project. In your discussion make a list of possible barriers to your gaining access and how these might be overcome. Make
Agree with a friend to each obtain a copy of your university’s or your own professional association’s ethical code. Each of you should make a set of notes regarding those aspects in the ethical code that you feel are relevant to your own research proposal and a second set of notes of those
Nabila, a Master’s student, wanted to investigate the motivations of social entrepreneurs for her research project. In reviewing relevant academic and practitioner literature, she had found there was limited research that considered social entrepreneurs in ‘later life’ (Hatak, et al. 2015;
Identify a suitable sampling frame for each of the following research questions.a. How do company directors of manufacturing firms of over 500 employees think a specified piece of legislation will affect their companies?b. Which factors are important in accountants’ decisions regarding working in
You need to undertake a series of face-to-face interviews with managing directors of small- to medium-sized organisations. From the data you collect you need to be able to generalise about the attitude of such managing directors to recent changes in government policy towards these firms. Your
You have been asked to use face-to-face questionnaires to collect data from local residents about their opinions regarding the siting of a new supermarket in an inner city suburb (estimated catchment population 111,376 at the last census). The age and gender distribution of the catchment population
You are a bank branch manager. You feel your staff are too reluctant to generate interest from customers in relation to new accounts that the bank offers. You would like to understand the reasons for their reluctance.a. As the participant observer, how would you go about this?b. How would you
You are undertaking a research project as part of your course. Your initial research question is ‘How has the UK’s import and export trade with other countries altered in the past 30 years?’ List the arguments that you would use to convince someone of the suitability of using secondary data
Give three examples of different situations where you might use secondary data as part of your research.
Choose an appropriate information gateway from Table 8.2 to search the Internet for secondary data on a topic which you are currently studying as part of your course.a ‘Add to favourites’ (bookmark) those sites which you think appear most relevant.b Make notes regarding any secondary data that
Alice is an undergraduate student studying business at a UK university. Approaching final year, and her research project, Alice was unsure as to which topic she would investigate. Deciding to play to her strengths, Alice noticed how much time she spent using social media, and in particular, the
For each of the following research questions it has not been possible for you to obtain a sampling frame. Suggest the most suitable non-probability sampling technique to obtain the necessary data, giving reasons for your choice.a. What support do people sleeping rough believe they require from
With a friend revisit Figure 8.1 , types of secondary data, and re-read the accompanying text in Section 8.2 . Agree to find and, where possible, make copies (either electronic or photocopy) of at least two examples of secondary data for each of the nine subheadings:a. Censuses;b. Continuous and
Agree with a friend to each evaluate the same secondary data set obtained via the Internet. This could be one of the data sets you found when undertaking Question 8.6. Evaluate independently your secondary data set with regard to its overall and precise suitability using the checklist in Box 8.12 .
Agree with a colleague to watch a particular documentary or consumer rights programme on the television. If possible, choose a documentary with a business or management focus. During the documentary, pay special attention to the samples from which the data for the documentary are drawn. Where
Obtain or access online a copy of a quality daily newspaper and, within the newspaper, find an article that discusses a ‘survey’ or ‘poll’. Share the article with a friend. Make notes of the process used to select the sample for the ‘survey’ or ‘poll’. As you make your notes, note
Video-record a current affairs (or similar) discussion on TV. Initially watch the programme to identify the main categories of behaviour that occur. It may be appropriate to use some of the categories listed in the schedule in Box 9.6. Having developed a draft coding schedule, watch the programme
Compile a behaviour observation sheet similar to that in Box 9.5 in respect of either your job or that of a friend. Use this to compile a record of the behaviours observed.Data from in Box 9.5 Box 9.5 Focus on student research Observing staff behaviours at Fastfoodchain Sangeeta worked at
Suggest possible secondary data that would help you answer the following research questions. How would you locate these secondary data?a. To what extent do organisations’ employee relocation policies meet the needs of employees?b. How have consumer spending patterns in your home country changed
You have been granted access to conduct observation in the department of an organisation where you previously undertook a work placement. You are considering seeking permission to video-record some periods of observation. What issues would be raised by this?
Choose an everyday example of social behaviour, such as the way that motorists park their cars in ‘open’ (not multi-storey) car parks. Observe this behaviour (for example, the distance from the entrance/exit that they park) and draw general conclusions about observed behaviour patterns.
What type of interview would you use in each of the following situations:a. A market research project?b. A research project seeking to understand whether attitudes to working from home have changed?c. Following the analysis of a questionnaire?
What are the advantages of using semi-structured and in-depth interviews?
During a presentation of your proposal to undertake a research project, which will be based on semi-structured or in-depth interviews, you feel that you have dealt well with the relationship between the purpose of the research and the proposed methodology, when one of the panel leans forward and
Having quizzed you about the trustworthiness and usefulness of your work for other researchers, the panel member decides that one more testing question is in order. He explains that interviews are not an easy option. ‘It is not an easier alternative for those who want to avoid statistics’, he
What are the key issues to consider when planning to use semi-structured or in-depth interviews?
What are the key areas of competence that you need to develop in order to conduct an interview successfully?
Which circumstances will suggest the use of visual interviews based on researcher-created images, even where the researcher favours using visual interviews based on participant created images wherever possible?
You are designing a qualitative diary study but are not sure whether to ask your participants to record their diary entries on paper, word process them, or to create an audiodiary. You decide to brain storm the merits of each approach. What points might be included in this consideration?
Watch and, if possible, record a television interview such as one that is part of a chat show or a documentary. It does not matter if you record an interview of only 10 to 15 minutes’ duration.a. As you watch the interview, make notes about what the participant is telling the interviewer. After
With a friend, each decide on a topic about which you think it would be interesting to interview the other person. Separately develop your interview themes and prepare an interview guide for a semi-structured interview. At the same time, decide which one of the ‘difficult’ participants in Table
Obtain a transcript of an interview that has already been undertaken. If your university subscribes to online newspapers such as ft.com, these are a good source of business related transcripts. Alternatively, typing ‘interview transcript’ into a search engine such as Google or Bing will
In what circumstances would you choose to use a delivery and collection questionnaire rather than an Internet questionnaire? Give reasons for your answer.
You are undertaking research on the use of children's book clubs by householders within mainland Europe. As part of this, you have already undertaken in-depth interviews with households who belong and do not belong to children's book clubs. This, along with a literature review, has suggested a
You have been asked to give a presentation to a group of managers at an oil exploration company to gain access to undertake your research. As part of the presentation you outline your methodology, which includes piloting the questionnaire. In the ensuing question and answer session, one of the
You have been asked by a well-known national charity ‘Work for All’ to carry out research into the effects of long-term unemployment throughout the UK. The charity intends to use the findings of this research as part of a major campaign to highlight public awareness about the effects of
You work for a major consumer research bureau that has been commissioned by 11 major UK companies to design, deliver and analyse the data collected from a telephone questionnaire. The purpose of this questionnaire is to describe and explain relationships between adult consumers' lifestyles,
Derivatives are contracts that derive their value from the performance of other, more basic, underlying variables, which are generally but not limited to financial assets or rates (Hull, 2015). They are a category of financial instruments (like stocks and debt) and are used for speculating or
If you wish for more help with designing questionnaires, visit the website www.statpac. com/surveys/ and download and work through the ‘Survey Design Tutorial’.
Obtain a copy of a ‘customer questionnaire’ from a department store or restaurant. For each question on the questionnaire establish whether it is collecting factual/demographic, attitude/opinion or behaviour/event data. Do you consider any of the questions are potentially misleading? If yes,
The following secondary data have been obtained from the Park Trading Company’s audited annual accounts:a. Which are the variables and which are the cases?b. Sketch a possible data matrix for these data for entering into a spreadsheet. Year
a. Illustrate the data from the Park Trading Company’s audited annual accounts (Question 12.1) to show trends in income and expenditure.b. What does your diagram emphasise?c. What diagram would you use to emphasise the years with the lowest and highest income?Data from in Question 12.1The
a. Which measures of central tendency and dispersion would you choose to describe the Park Trading Company’s income (Question 12.1) over the period 2010–18?b. Give reasons for your choice.Data from in Question 12.1The following secondary data have been obtained from the Park Trading Company’s
a. Use an appropriate technique to compare the following data on share prices for two financial service companies over the past six months, using the period six months ago as the base period:b. Which company’s share prices have increased most in the last six months? Price 6 months ago Price 4
Briefly describe when you would use regression analysis and correlation analysis, using examples to illustrate your answer.
Use a search engine to discover coding schemes that already exist for ethnic group, family expenditure, industry group, socio economic class and the like. To do this you will probably find it best to type the phrase ‘coding ethnic group’ into the search box. a. Discuss how credible you
Why do we describe qualitative analysis as an ‘interactive process’?
Find out whether your university provides you with access to IBM SPSS Statistics. If it does, visit this book’s companion website and download the self-teach package and associated data sets. Work through this to explore the features of IBM SPSS Statistics.
With a group of friends, each choose a different share price index. Well-known indice you might choose include the Nasdaq Composite Index, France’s CAC 40, Germany’s Dax, Hong Kong’s Hang Seng Index (HSI), Japan’s Nikkei Index, the UK’s FTSE 100 and the USA’s Dow Jones Industrial
Which sorts of data will you need to retain and file while you are undertaking qualitative research?
Visit the CAQDAS websites listed in Table 13.2 . Using the information available on each website, explore the suitability of each program for the nature of your data and chosen approach to analyse these data. Find and download a demonstration version of a CAQDAS program that may be suitable for
How would you differentiate between a deductive and an inductive analytical approach?
What are the key similarities and differences between Thematic Analysis and Template Analysis?
With a friend, use part of a transcript that one of you has produced after undertaking a research interview to undertake the following tasks.a. Based on the aim or purpose for undertaking this interview, or interview themes, independently code the data in this part of the transcript.b. Compare the
Your project tutor has returned your draft project report with the suggestion that you make a clearer distinction between your results and your conclusions. How will you go about this?
Why is it considered good practice to acknowledge the limitations of your research in the project report?
What are the problems that must be avoided when repositioning sections of your report in the redrafting processes?
Your friend or colleague is concerned about preparing her or his project presentation. What advice will you give to help him or her prepare this presentation?
Draft a plan for your project report, show it to your friends and compare your plan with those they have drafted. Explain the reason for any differences between your plan and those of your friends.
Look through several of the refereed academic journals that relate to your subject area. Choose an article that is based upon some primary research and note the structure of the article. Decide whether you agree with the way in which the author has structured the article and think of ways in which
a. How many variables will be generated from the following request?b. How would you go about devising a coding scheme for these variables from a survey of 500 cinema goers? Please tell me up to five things you like about this film. For office use
What are the main implications of using:a. A deductive analytical approach for the way in which you conduct the process of qualitative analysis?b. An inductive analytical approach for the way in which you conduct the process of qualitative analysis?
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