Understanding Business The Core 1st Edition William Nickels - Solutions

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Which of the five environmental factors are most critical to Poshmark’s continued success and stability?
Form into teams of four or five and discuss the technological and e-commerce revolutions. How often do students shop for goods and services online? What have been their experiences? What other technology do they use (smartphones, tablets, laptops, etc.)? Discuss what life, school, and work would be
Use Yelp to find five businesses that provide services in your area. List those businesses and, for each, describe how social trends, such as building a diverse workforce, might affect them. Be prepared to explain your descriptions to your team or the whole class, as your instructor directs.
Imagine you are a local businessperson who has to deal with the issue of outsourcing. You want to begin with the facts. How many, if any, jobs have been lost to outsourcing in your area? Are there any foreign firms in your area that are creating jobs (insourcing)? You will need to go online to find
Poll the class and determine which students believe that climate change is primarily caused by humans and which believe that other factors, such as climate cycles or sun spots, are the primary cause. Discuss what students can do to minimize human effects on the environment regardless of the primary
Do a Google search for “business blogs” and check out some of the available results.Go to one of the blogs that seems interesting to you and write a brief paragraph about it—including such things as who sponsors it, who contributes the posts, and what other features it has—and how it may
Go to the Census Bureau’s website (census.gov) and learn what the population of the United States is at this moment. While at the site, you may want to look up the population in your town or city. Explore what other data is available at this site. What trends seem most important to you and to
Go to the National Taxpayers Union website (ntu.org). Search for “Who Pays Income Taxes?” Study the tables showing what percentage of taxes the various income groups pay. Do you think that everyone pays their fair share? What percentage of taxes does the top 1 percent of earners pay? What about
What job opportunities for college graduates exist in the service sector?
What is the history of our economic development in the United States, and what does it tell us about the future?
What will be the impacts of future wars and terrorism?
Which countries are creating the greatest competitive challenges?
How have social changes affected businesses?
What are some ways in which businesses meet and beat competition?
How has technology benefited workers, businesses, and consumers?
What can governments in developing countries do to reduce the risk of starting businesses and thus help entrepreneurs?
What are the advantages and disadvantages of entrepreneurship?
Who are stakeholders, and which stakeholders are most important to a business?
What is the relationship of businesses’ profit to risk assumption?
What are the differences among effectiveness, efficiency, and productivity?
Why was it important to partner with a public relations firm to develop the marketing campaign?
Why did NPS limit its use of marketing during the 1960s and 1970s?
Why was the use of social media critical in the marketing plan of the National Park Service?
Take a little time to review the concepts in this chapter as they apply to Harvest Gold, the restaurant we used as an example throughout. Have an open discussion in class about (a) a different name for the restaurant, (b) a location for the restaurant, (c) a promotional program, and (d) a way to
Working in teams of four or five, list as many brand names of pizza as you can, including from pizza shops, restaurants, supermarkets, and so on. Merge your list with the lists from other groups or classmates. Then try to identify the target market for each brand. Do they all seem to be after the
Business has fallen off greatly at your upscale restaurant because of the slow economy.List four things you can do to win back the loyalty of your past customers.
Working in teams of five, think of a product or service your friends want but cannot get on or near campus. You might ask your friends at other schools what’s available there. What kind of product would fill that need? Discuss your results in class and how you might go about marketing that new
Think of an effective marketing mix for a new electric car or a brushless car wash for your neighborhood. Be prepared to discuss your ideas in class.
Does Nike invite comments from visitors to its website? If so, how does this affect its attempt to build positive relationships with its customers?
How do the elements of the website reflect Nike’s target market?
How does Nike’s website help the company strengthen its relationships with its stakeholders? Give examples to support your answer.
Which of your needs are not being met by businesses and/or nonprofit organizations in your area? Are there enough people with similar needs to attract an organization that would meet those needs? How would you find out?
What environmental changes are occurring in your community? Is the community still feeling the impact of the economic crisis? What environmental changes in marketing are most likely to change your career prospects in the future? How can you learn more about those changes? What might you do to
Industrial companies sell goods such as steel, lumber, computers, engines, parts, and supplies. Name, or research, three such companies.
Review how past trends are being repeated in the present and what those trends mean for tomorrow’s college graduates.
When businesses buy goods and services from other businesses, they usually buy in large volume. Salespeople in the business-to-business market usually are paid on a commission basis; that is, they earn a certain percentage of each sale they make. Why might B2B sales be a more financially rewarding
What makes the business-to-business market different from the consumer market?
What are some of the factors that influence the consumer decision-making process?
What is the difference between mass marketing and relationship marketing?
Identify what businesses must do to meet global challenges, including war and terrorism.
What are some of the ways marketers segment the consumer market?
What are some of the more important environmental trends in marketing?
What are the steps in conducting marketing research?
How do marketers implement the four Ps?
Analyze the social changes affecting businesses.
What kinds of organizations are involved in marketing?
How has marketing changed over time?
What is marketing?
Demonstrate how businesses can meet and beat competition.
What are four key factors that make B2B markets different from consumer markets?
What is niche marketing, and how does it differ from one-to-one marketing?
Can you name and describe five ways to segment the consumer market?
Can you define the terms consumer market and business-to-business market?
Describe the effects of technology on businesses.
What factors are included in environmental scanning?
What are the four steps in the marketing research process?
What are the four Ps of the marketing mix?
What are the three parts of the marketing concept?
Analyze the effects of the economic environment and taxes on businesses.
What does it mean to “help the buyer buy”?
Compare the business-to-business market and the consumer market.
Explain how marketers apply the tools of market segmentation, relationship marketing, and the study of consumer behavior.
Show how marketers use environmental scanning to learn about the changing marketing environment.
Summarize the marketing research process.
Explain how entrepreneurship and the other factors of production contribute to the creation of wealth.
Describe the four Ps of marketing.
Define marketing, and apply the marketing concept to both for-profit and nonprofit organizations.
Describe the relationship between profit and risk, and show how businesses and nonprofit organizations can raise the standard of living for all.
Given what you’ve read in this text and from other sources, would you recommend that your fellow students’ first investment be in stocks, bonds, mutual funds, ETFs, real estate, or some other investments? Why?
Should you totally rely on Morningstar or any other investment advice service or should you search out several sources of advice? How can you know what advice is best?
Are you confident about investing in stocks, bonds, mutual funds, ETFs, and other investments? What sources of information would you use to make a decision about investments?
In which industry sectors or countries do these high-growth ETFs specialize?
Which ETFs grew the most in the last three years?
What are the five most actively traded ETFs?
What are the pros and cons of investing in ETFs?
Go to the websites of Charles Schwab (www.schwab.com), E*Trade(www.etrade.com), or TD Ameritrade (www.tdameritrade.com) and find two IPOs offered in the past year or so. Track the performance of each from its introduction to its present market price. Report your observations.
See whether anyone in class is interested in forming an investment group. If so, each member should choose one stock and one mutual fund or ETF. Record each student’s selections and the corresponding prices. In two weeks measure the percentage of change in the investments and discuss the results.
U.S. government bonds compete with corporations for investors’ dollars. Check out the different types of bonds the federal government offers and list the types most appealing to you. (Hint: See www.treasurydirect.gov.) Be sure to check out TIPs.
Visit MSN Money or Yahoo! Finance and select six stocks for your portfolio—three from the NYSE and three from the NASDAQ. Track the stocks daily for three weeks using the graphs provided on the websites to see how market trends and information affected your stock’s performance. Report your
Go to the websites of Charles Schwab (www.schwab.com), E*Trade(www.etrade.com), and TD Ameritrade (www.tdameritrade.com). Investigate each of these brokerage companies to compare their fees and what they offer in terms of research and advice. Which firm seems most appropriate to your investment
Consider the companies added and subtracted from the Dow Jones Industrial Average over the past five years. (Go to www.djaverages.com, then proceed to Dow Jones Learning Center to learn more about these companies.) What types of companies were added and deleted? Why do you think the changes were
If you were thinking about investing in the securities market, would you prefer individual stocks, mutual funds, or ETFs? Explain your choice by comparing the advantages and disadvantages of each.
Why do companies like callable bonds? Why are investors generally not very fond of them?
If you are considering investing in the bond market, how could information provided by Standard & Poor’s, Moody’s Investors Service, and Fitch Ratings help you?
Imagine you inherited $50,000 and you want to invest it to meet two financial goals: (a) to save for your wedding, which you plan to have in two years, and(b) to save for your retirement a few decades from now. How would you invest the money? Explain your answer.
Explain program trading and the problems it can create.
Why do the 30 companies comprising the Dow change periodically?
What does the Dow Jones Industrial Average measure? Why is it important?
What is the key benefit to investors in investing in a mutual fund or ETF?
What are mutual funds and ETFs?
What does buying stock on margin mean?
What is a stock split? Why do companies sometimes split their stock?
What is the primary purpose of diversifying investments?
What is the key advantage of investing through online brokers? What is the key disadvantage?
Why are convertible bonds attractive to investors?
Explain the difference between an unsecured and a secured bond.
What does it mean if a firm issues a 9 percent debenture bond due in 2025?
Why are bonds considered a form of debt financing?
What are the major differences between common stock and preferred stock?
Name at least two advantages and two disadvantages of a company’s issuing stock as a form of equity financing.

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Understanding Business The Core 1st Edition William Nickels - Solutions

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