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business
understanding business ethics
Understanding Business 1st Edition William G. Nickels, Susan M. Mchugh, James M. Mchugh - Solutions
4. What are the advantages of registering copyrights?
1 Outline the changing role of business technology.
2 List the types of business information, identify the characteristics of useful information, and discuss how data are stored and mined.
4 Review the computer hardware most frequently used in business.
5 Classify the types of computer software most frequently used in business.
2. If you could design a system to provide the information you identified in question 1, what might it look like and what would it do?
3. What are the implications for world trade given the ability firms and gov- ernment organizations now have to communicate across borders so easily?
1. Imagine you have $2,000 to buy or upgrade a computer system. Research hardware and software in computer magazines and on websites such as ZDNet (www.zdnet.com). Visit a computer store or shop online to find the best value. List what you would buy, and write a summary explaining your choices.
2. Interview someone who bought a computer system to use in his or her business. Ask why he or she bought that specific computer and how it is used. Ask about any problems that occurred during the purchase process or in installing and using the system. What would the buyer do differently next time?
3. Describe one computer glitch you've experienced and what you did to resolve it. Discuss the consequences of the interruption (lost data, decreased productivity, increased stress). What steps have you taken to prevent a recurrence of the problem you faced? If you haven't had a prob- lem with a
1. Using the calendar feature in the demo portal, schedule a meeting with three other employees. (Hint: Click "Calendar" and then "Search Public Calendar" to get started.) What are the benefits of using this tool rather than calling a meeting personally?
2. Suppose you want to work from home one day a week, but you aren't sure what Toasters' policy is on telecommuting. Find the policy in the human resources directory.
3. You're a team leader for Project 996. What's your reward if your team meets its goal?
4. Some of the folks in marketing have a sick sense of humor. See whether you can find why office humor isn't reserved for the water cooler anymore. Obviously, Toasters Inc. allows individual employees to post information to the portal without supervisor approval. What are the advantages and
2. What risks do you take that insurance cannot cover?
3. What actions have you taken to avoid risk?
1. Write a one-page paper about ways you could reduce risk in your life (such as not driving above the speed limit). Form into small groups and share what you have written. Which of your classmates' suggestions can you adopt in your life?
2. You cannot insure yourself against speculative risk. However, you can minimize the risks you take when investing. Compare and contrast the risks of investing in stocks versus investing in bonds for the long term.
4. Form into small groups and discuss liability insurance, automobile insur ance, renter's insurance, life insurance, and disability insurance. Develop a list of questions to discuss openly in class so that everyone is more informed about these issues. Do your fellow students understand all of
1. What is homeowner's insurance?
2. What is in a standard policy?
3. What different types of homeowner's policies are there?
4. What is renter's insurance?
5. Is an umbrella policy a wise purchase? Why or why not?
1 Outline the six steps for controlling your assets.
1. Have you given any thought to becoming an entrepreneur? Do the statis- tics in this bonus chapter about millionaires give you some courage to pursue such a venture?
2. Housing prices in many parts of the United States are falling. What is the situation where you live? Would you encourage a college graduate in your area to buy a home or rent?
4. What insurance coverage do you have? What type of insurance do you need to buy next?1. Check your local paper or use an online realtor to gather information regarding the cost to rent a two-bedroom apartment and to buy a two- bedroom condominium in your area. Go to Dinkytown.net and use the
2. Talk with someone you know who has invested in a family home. What appreciation have they gained on the purchase price? (Or, conversely, how has the value depreciated?) What other benefits has the home brought? Draw up a list of the benefits and drawbacks of owning a home and real estate in
3. Find out the cost of major medical/hospital treatments in your area. Ask some older friends or acquaintances about medical insurance and whetherthey have ever gone without any. What types of insurance do they recom- mend? Discuss your results with the class.
4. The best time to start saving for the future is now. To prove this point to yourself, calculate how much you will have at age 65 if you begin saving $100 a month now, and $100 a month 10 years from now. Type "compound interest calculator" in a search engine and find an appropriate site to help
5. Check out the benefits and drawbacks of both traditional and Roth IRAS. Be prepared to make a two-minute presentation about each and to discuss your findings in class.
To access the case "Measuring Marketing Effectiveness," visit www.mhhe.com/uble
To access the video case featuring Energizer, visit www.mhhe.com/ublOe
1 Describe a total product offer.
2. Identify the various kinds of of consumer and industrial goods.
3 Summarize the functions of packaging. 4 Contrast brand, brand name, 49 and show the and trademark, and show the value of brand equity.
4. Working in teams of four or five (or on your own), list as many brand names of pizza as you can, including from pizza shops, restaurants, supermarkets, and so on. Merge your list with the lists from other groups or classmates. Then try to identify the target market for each brand. Do they all
3. Business has fallen off greatly at your upscale restaurant because of the economic crisis. List four things you can do to win back the loyalty of your past customers.
2. Working in teams of five (or on your own), think of a product or service your friends want but cannot get on or near campus. You might ask your friends at other schools what's available there. What kind of product would fill that need? Discuss your results in class and how you might go about
5 Explain the steps in the new- product development process.
3. What environmental changes are occurring in your community? What has been the impact of the recent economic crisis? What environmental changes in marketing are most likely to change your career prospects in the future? How can you learn more about those changes? What might you do to prepare for
2. Industrial companies sell goods such as steel, lumber, computers, engines, parts, and supplies. Name three such companies in your region.
6 Describe the product life cycle.
7 Identify various pricing objectives and strategies.
6 Compare the business- to-business market and to-business market and the consumer market.
5 Explain how marketers apply the tools of market segmentation, relationship marketing, and the study of consumer behavior.
4 Show how marketers use environmental scanning to learn about the changing marketing environment.
3. Summarize the marketing research process.
2 Describe the four Ps of marketing.
1 Define marketing, and apply the marketing concept to both for-profit and nonprofit organizations.
To access the video case featuring Screen Actors Guild, visit www.mhhe.com/ublOe
To access the case "The Unions versus Walmart," visit www.mhhe.com/ubloe
1. What percentage of workers in your state are members of a union? If it is higher or lower than the national average, explain why unions do or do not have strength in your state.
5. Do businesses and government agencies have a duty to provide additional benefits to employees beyond fair pay and good working conditions? Should benefits like health care be mandatory? Propose a system you con- sider fair and equitable for employees and employers.
2. What could you do to enhance the product offer of Very Vegetarian, other than changing the menu from time to time?
5 Assess some of today's controversial employee- management issues, such as executive compensation, pay equity, child care and elder care, drug testing, and violence in the workplace.
3. How could you use psychological pricing when making up the menu at Very Vegetarian?
3 Outline the objectives of labor unions.
2 Discuss the major legislation affecting labor unions.
1 Trace the history of organized labor in the United States.
4. Are you impressed by the use of celebrities in product advertisements? What celebrity could you use to promote Very Vegetarian?
2. A total product offer consists of everything consumers evaluate when choosing among products, including price, package, service, and reputa- tion. Working in teams, compose a list of factors consumers might con- sider when evaluating the total product offer of a vacation resort, a cell phone,
2. Which shopbot is easiest to use? The hardest? Why?
To access the case, "Everyday Low Pricing," visit a www.mhhe.com/uble
To access the video case featuring Dream Dinners, visit www.mhhe.com/ubloe
Compare the distribution strategies retallers use.
Explain the various ways to build in channel build cooperation in channel systems.
To access the video case featuring SAS, visit www.mhhe.com/uble
To access the case "Dual-Career Planning," visit www.mhhe.com/ubl0e
Go to Monster.com's virtual interview page at http://resources.monster.com/ tools/quiz_section2.asp. This page offers links to virtual interviews for jobs in a variety of fields. Select the one in the field that most interests you and then answer the sample interview questions. This interactive
5. Choose one of these positions: a human resource manager notifying employees of mandatory drug testing or an employee representative pro- testing such testing. Write a memorandum supporting your position.
4. Consider the following occupations: doctor, computer salesperson, com- puter software developer, teacher, and assembly worker. Identify the method of compensation you think is appropriate for each. Explain your answer.
3. Recall any on-the-job and off-the-job training sessions you've experienced. Write a brief critique of each. How would you improve them? Share your ideas with the class.
2. Read several current business periodicals to find information about the lat- est court rulings on benefits, affirmative action, and other human resource issues. Summarize your findings. Is there a trend in these decisions? If so, what is it, and what will it mean for tomorrow's college graduates?
1. Look in the classified ads in your local newspaper or on the Internet and find at least two positions you might like to have when you graduate. List the qualifications specified in each of the ads and identify methods the companies might use to determine how well applicants meet them.
5. Imagine you must fire an employee. What effect might the dismissal have on remaining employees? Explain how you would tell the employee and your other subordinates.
4. If you were a human resource manager, how would you address the brain drain that occurs as knowledgeable workers retire?
3. What problems can arise when family members work together in the same firm?
2. What effects have dual-career families had on the human resource function?
1. Does human resource management interest you as a career? What are your experiences working with human resource professionals?
10 Describe how employees can move through a company: promotion, reassignment, termination, and retirement. 10 Describe
9 Demonstrate how managers use scheduling plans to adapt to workers' needs.
8 Summarize the objectives of employee compensation programs, and evaluate pay systems and fringe benefits.
7 Trace the six steps in appraising employee performance.
6 Illustrate employee training and development methods. development methods.
5 Outline the six steps in 5 sel selecting employees.
4 Describe methods that 45 companies use to recruit new employees, and explain some of the issues that make recruitment challenging.
3 Summarize the five steps in human resource planning.
2 Illustrate the effects of legislation on human resource management.
1 Explain the importance of human resource management, and describe current issues in managing human resources.
To access the video case featuring The Container Store, visit www.mhhe.com/ublOe
To access the case "Making Teams Work in a Changing Market," visit www.mhhe.com/ublOe
2. Sometimes a personality test does not accurately identify your personality, but it may give you a place to start looking for a portrait that fits. After you have read the portraits on the website, ask a good friend or relative which one best describes you.
1. After you identify your personality type, read the corresponding person- ality portrait. How well or how poorly does the identified personality type fit?
5. Herzberg concluded that pay was not a motivator. If you were paid to get better grades, would you be motivated to study harder? In your employ- ment experiences, have you ever worked harder to obtain a raise or as a result of receiving a large raise? Do you agree with Herzberg about the effects
4. Think of all the groups with which you have been associated over the years-sports groups, friendship groups, and so on-and try to recall how the leaders of those groups motivated the group to action. Did the leaders assume a Theory X or a Theory Y attitude? How often was money a moti- vator?
3. One recent managerial idea is to let employees work in self-managed teams. There is no reason why such teams could not be formed in colleges as well as businesses. Discuss the benefits and drawbacks of dividing your class into self-managed teams for the purpose of studying, doing cases, and so
2. Look over Maslow's hierarchy of needs and try to determine where you are right now on the hierarchy. What needs of yours are not being met? How could a company go about meeting those needs and thus motivate you to work more effectively?
1. Talk with several of your friends about the subject of motivation. What motivates them to work hard or not work hard in school and on the job? How important to them is self-motivation as opposed to external reward?
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