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Global Business Today 10th edition Charles W. L. Hill Dr, G. Tomas M. Hult - Solutions
How did the impact of NAFTA start to change location decisions by automobile manufacturers over the years? How did this start to impact automobile production in Mexico and the United States?
Mexico has been very proactive in signing regional free trade deals in addition to NAFTA. How has this strategy impacted automobile consumers and producers in Mexico? How has it impacted automobile consumers and producers in the United States?
What lessons can United States policy makers draw from the growing success of the Mexican automobile industry that can be applied to future free trade deals, such as the deal currently being negotiated between the United States and the European Union?
Reread the Management Focus feature on Embraer, then answer the following questions: a) What does the recent economic history of Brazil tell you about the relationship between price inflation and exchange rates? What other factors might determine exchange rates for the Brazilian real? b) Is a
Although Apple's general business model appears strong, what risks have resulted due to currency fluctuations in the global exchange market?
What are the drivers behind the increased value of the U.S. dollar? Is it something that Apple can control? Explain your answer.
Brazilian aircraft maker Embraer has been negatively impacted not only by its exposure to changing exchange rates, but also by its attempts to limit its exposure through the use of forward contracts. What options other than forward contracts might Embraer have used to limit its foreign exchange
What does Embraer's experience tell you about the forward market? Could the company's losses in 2008 have been prevented? Do you agree with Embraer's decisions to stop using forward contracts?
What does the 2010 purchase by the Federal Reserve of $600 billion in U.S. government bonds tell you about U.S. fiscal policy? What was the Federal Reserve trying to accomplish?
Why did the Federal Reserve receive so much criticism for its policy of quantitative easing? Do you agree with the critics? Was the policy simply mercantilism in disguise?
What is a main reason for the strong U.S. dollar?
Why might this be good for U.S. importers? Why might it be less good for U.S. exporters? How will your "strong dollars" perform if you travel to Europe this summer?
Why was Subaru's manufacturing strategy of remaining mostly in Japan seen as a liability in 2012?
Explain how this liability became an asset as the Japanese yen began to depreciate versus the U.S. dollar.
Imagine that Canada, the United States, and Mexico decide to adopt a fixed exchange rate system. What would be the likely consequences of such a system for (a) international businesses and (b) the flow of trade and investment among the three countries?
Explain the managed floating exchange rate system that China introduced in July 2005. Why was it introduced?
Have the Chinese artificially depressed the value of the yuan as some have claimed in the United States? Explain your position.
Has the Chinese yuan increased, or decreased in value compared to the U.S. dollar in recent years?
Why have some U.S. politicians accused China of manipulating its currency? Why would this benefit China?
Why did the Chinese government start buying back US$100 billion of its yuan a month in 2015? What effect did this have on the value of the yuan?
With oil prices at record highs, there is significant speculation as to what oil producing states will do with the dollars they are earning. Discuss how a decision to invest in non-dollar denominated assets could affect the value of the U.S. dollar.
How could a decision by oil producing countries to invest their petrodollars in public infrastructure projects help the value of the dollar?
What type of exchange rate system does Iceland follow? Explain how this system helped the country to recover from the 2008-2009 global financial crisis.
How would you characterize the financial crisis in Iceland in 2008? Was it a currency crisis, a banking crisis, or a foreign debt crisis? Explain your response.
Airbus has asked its European-based suppliers to start pricing in U.S. dollars. What does Airbus hope to gain by this request? What does it mean for suppliers?
Why do you think Viktor Yanukovych walked away from a trade agreement with the EU in favor of closer ties with Russia? What did he gain by doing this? What did he lose?
What were the root causes of Ukraine's currency crisis? Without help from the IMF, what might have happened?
Were the policy recommendations made by the IMF reasonable?
Why do you think the Ukrainian government balked at fully implementing the IMF policies?
What might happen if the IMF discontinues its loan program to Ukraine, as it has threatened to do?
Could the IMF have done anything differently to avoid the situation it now finds itself in?
AB InBev categorizes its brands into at least three categories: global brands, international brands, and local champions. Discuss the differences across these three different types of brands.
Discuss the domain of the six zone presidents. Why do you think AB InBev divided duties in this fashion?
What did Fred Smith see as the challenge for global delivery systems?
Why is FedEx no longer just a transportation company? Where do most of FedEx's customers live?
How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival of Alan Mullaly in 2006? What were the benefits of this strategy? What were the costs? Why was Ford pursuing this strategy?
What strategy is Mullaly trying to get Ford to pursue with his One Ford initiative? What are the benefits of this strategy? Can you see any drawbacks?
How would you characterize MTV's initial strategy in Europe? Why was the strategy unsuccessful?
What type of strategy has MTV implemented today? What did MTV learn from its mistakes in Europe? How did it apply this knowledge to other markets?
Why do you think Vodafone was pursuing a global standardization strategy? How did it hope that this strategy would boost profitability and profit growth?
Why did the strategy not work in Japan? In retrospect, what should Vodafone have done differently?
Discuss the evolution of Procter & Gamble's strategy. Do you think P&G was reactive or proactive in its approach to strategy in the late 1990s and early 2000s?
What factors have forced Procter & Gamble to change its strategy? As a competitor to P&G, what can you learn from the company's experiences?
How would you characterize Procter & Gamble's current strategy? What challenges do you foresee with the new strategy?
Why do you think IKEA uses a floorplan that "forces" the customers to move along a certain path in the store?
Is it appropriate for IKEA to customize their furniture to each geographic location, for example, differences between U.S. and European furniture? Some companies do not make these changes, but IKEA does; why?
Why did GM enter into a joint venture with SAIC when the company decided to begin operations in China? Do you think GM could have been successful on its own?
How has the relationship between GM and SAIC developed over time? Would you say this is a successful joint venture?
Many would argue that Starbucks coffee is expensive, and yet customers get "value" for their money. How do you think Starbucks has been able to transfer this business model and value proposition to international markets?
Why did Starbucks not just go with a licensing approach internationally? Is the preference for joint ventures in strategic target markets coupled with licensing unique?
To stay competitive worldwide, what do you think Starbucks should focus on in the next decade from a market entry standpoint and from a value proposition to customers?
Licensing propriety technology to foreign competitors is the best way to give up a firm's competitive advantage. Discuss.
Discuss how the need for control over foreign operations varies with firms' strategies and core competencies. What are the implications for the choice of entry mode?
Why does Cutco have a Forever Guarantee? Is this something that could cause difficulty for the firm?
Why does Vector Marketing, Cutco's direct marketing wing, typically employ college students?
How is that company different from a company that "becomes" global?
Why is it easier for entrepreneurs to be "born global" today than it was, say, twenty years ago?
Reflect on Tesco's decision to expand internationally primarily through establishing operations in developing countries. What makes these countries attractive to Tesco?
Why does Tesco believe it is important to transfer its core capabilities to new ventures? How have the company's partners helped it find success in foreign locations?
How would Christopher Bartlett and Sumantra Ghoshal view Jollibee's performance to date?
What are some of the factors that Two Men and a Truck focus on prior to entering a market? Are there other market attributes you could suggest?
Why is it that localized names such as "Two Blokes and a Lorry" did not appeal to the decision makers at Two Men and a Truck?
"46 771 793 336" What is that number? What will happen if you call it?
Why did export officials design this program?
What are some basic statistics about Sweden? Find out its size, its GDP, its political system, its location, and its level of perceived corruption.
What are some of the challenges that Ambient Technologies has encountered in its Panama Canal project? Would these issues be similar to other work the company has done?
Even though the CEO is from Brazil, why does Ambient Technologies usually have more success in smaller Latin American countries?
Discuss why 3M initially enters markets on a small scale. How does the firm's strategy fit with the philosophy that exporting is not an end in itself, but merely a step on the road toward establishment of foreign production?
Explain the three principles that make 3M so successful. hy was it important for 3M to hire local personnel?
Do you think franchising is a foreign market entry option for Lulu's Dessert? Why or why not?
How would you use business analytics to identify exporting opportunities for Lulu's Dessert?
A chemical firm is considering how best to supply the world market for sulfuric acid. A manufacturing plant costs about $20 million to construct and requires a moderately skilled workforce. The total value of the world market for this product over the new 10 years is estimated to be between $20 and
A firm must decide whether to make a component part in-house or to contract it out to an independent supplier. Manufacturing the part requires a nonrecoverable investment in specialized assets. The most efficient suppliers are located in countries with currencies that many foreign exchange analysts
Reread the Management Focus on Philips in China and then answer the following questions: a) What are the benefits to Philips of shifting so much of its global production to China? b) What are the risks associated with a heavy concentration of manufacturing assets in China? c) What strategies might
How difficult has it been for Amazon to keep pace with customer expectations? Based on how the company originated, do you think Amazon was positioned well for its development into the variety of offerings it presents today to customers?
How has Amazon utilized its online retail capabilities to benefit other companies? Do you think this is a good thing for the companies Amazon is assisting?
What is a global supply chain, and what does global supply chain management mean?
What are GSC professionals involved in?
What makes China such an attractive production location for Philips? Are there other locations that share the same characteristics?
Philips wants to eventually turn China into a global supply base from which its products will be exported around the world. Consider the advantages and disadvantages of this strategy.
According to Interbrand's analysis, Apple's brand is valued at more than $170 billion, while Google in second place is valued at $120 billion and Coca-Cola in third is at $78 billion (2015). Do you agree that Apple should be so far ahead of its nearest brand competition? What about Samsung, which
With Steve Jobs, Apple's legendary founder and CEO, passing away in 2011, what can we expect from Apple in the future? Will it be as innovative? Will it maintain brand value leadership? Will it run the top global supply chain in the world?
Apple's global supply chains make its business thrive. There is a secrecy among suppliers, superior quality standards by every party involved in Apple's supply chains, and a total value focus that ultimately makes the customers happy. Is this a sustainable business model for its global supply
Price discrimination is indistinguishable from dumping. Discuss the accuracy of this statement.
You work for a company that designs and manufactures personal computers. Your company's R&D center is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European
How does the marketing mix for Domino's in Japan differ from that in the United States? How does that in India differ from the U.S. marketing mix?
What lessons can we draw from the Domino's case study that might be useful for other international businesses selling consumer goods?
Describe the differences between the black population in the United States and the black population in Brazil. What are the implications of these differences for the Brazilian culture as a whole?
How has Unilever targeted the black population in Brazil? How does the company's strategy in Brazil differ from its strategy in other countries? What does your response tell you about Unilever's overall global marketing strategy?
Discuss the effects of India's culture on each of the components of Unilever's marketing strategy. What can Unilever learn from its experiences in India?
Is Unilever's strategy in India a push strategy or a pull strategy? Explain.
How would you describe Unilever's approach to international markets prior to 2003? What were the advantages of this strategy? What were the drawbacks of this approach?
In 2004, Unilever adopted its Real Beauty strategy. Explain how this new strategy differed from its traditional approach to foreign markets? How did this new approach help Unilever's international sales?
Explain why Pure Michigan is a global brand. Who was the first voice of Pure Michigan?
How does it help Michigan companies that want to sell products in the U.S. or worldwide?
Should Burberry's be focused on new brick-and-mortar stores, as new CEO Christopher Bailey did with the opening of Burberry's largest store, 121 Regent Street in London, or should they focus on more online sales worldwide? Are high-end products (clothing such as Burberry's) better sold in stores or
What is the link between an international business's strategy and its human resource management policies, particularly with regard to the use of expatriate employees and their pay scale?
In which ways does Mary Kay instill a cultural value system based on achievement and a deep sense of personal worth?
There are marked similarities in Mary Kay's operations across countries. Are there any differences that the company must consider in the development of a global team?
What does this data tell you about the possibilities for global business?
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