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Business research methods 8th Edition William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff - Solutions
’NET Suppose you owned a jewelry store in Denton, Texas. You are considering opening a second store just like your current store. You are undecided on whether to locate the new store in another location in Denton, Texas, or in Birmingham, Alabama. Why would you decide to have some research done
What are some theories offered to explain aspects of your field of business?
How do propositions and hypotheses differ?
How do concepts differ from variables?
What does the statement “There is nothing so practical as a good theory” mean? Do you agree with this statement?
The seventeenth-century Dutch philosopher Benedict Spinoza said, “If the facts conflict with a theory, either the theory must be changed or the facts.” What is the practical meaning of this statement?
Compare and contrast deductive logic with inductive logic. Give an example of both.
’NET The Logic of Scientific Discovery is an important theoretical work. Visit The Karl Popper Web site at elm.eeng.dcu. ie/~tkpw/ to learn about its author and his work.
’NET The Chapter Vignette briefly introduced Attribution Theory. Do a Web search regarding Attribution Theory and identify the key characteristics of this theory.
What is the difference between data, information, and intelligence?
What are the characteristics of useful information?
What is the key question distinguishing relevant data from irrelevant data?
What types of databases might be found in the following organizations?a. Holiday Innb. A major university’s athletic departmentc. Anheuser-Busch
What type of operational questions could a delivery firm like FedEx expect to automate with the company’s decision support system?
What makes a decision support system successful?
What is data warehousing?
’NET What is the difference between the Internet and an intranet?
’NET Imagine the data collected by eBay each day. List at least five types of data that are collected through the daily operations. Describe each in terms of it illustrating data, information, or intelligence. Make sure you list at least one of each.
1. What is a decision support system? What advantages does a decision support system have for a business like the Harvard Cooperative Society?2. How would the decision support system of a business like the Harvard Cooperative Society differ from that of a major corporation?3. Briefly outline the
List five ways that business research can contribute to effective business decision making.
Define business opportunity, business problem, and symptoms. Give an example of each as it applies to a university business school.
Consider the following list, and indicate and explain whether each best fits the definition of a problem, opportunity, or symptom:a. A 12.5 percent decrease in store traffic for a children’s shoe store in a medium-sized city mall.b. Walmart’s stock price has decreased 25 percent between 2007
What are the three types of business research? Indicate which type each item in the list below illustrates. Explain your answers.a. Establishing the relationship between advertising and sales in the beer industryb. Ranking the key factors new college graduates are seeking in their first career
Describe the type of research evidence that allows one to infer causality.
What is an experimental manipulation? A business researcher is hired by a specialty retail firm. The retailer is trying to decide what level of lighting and what temperature it should maintain in its stores to maximize sales. How can the researcher manipulate these experimental variables within a
A business researcher gives a presentation to a music industry executive. After considering the results of a test-market examining whether or not lowering the price of in-store CDs will lower the number of illicit downloads of the same music, the executive claims: “The test-market was conducted
We introduced the scientific method in Chapter 3. Do the stages in the research process discussed here seem to follow the scientific method?
Why is the “define research objectives” of the research process probably the most important stage?
Suppose Auchan (www.auchan.fr), a hypermarket chain based out of France, was considering opening three hypermarkets in the midwestern United States. What role would theory play in designing a research study to track how the shopping habits of consumers from the United States differ from those in
Define research project and research program. Referring to the question immediately above, do you think a research project or a research program is needed to provide useful input to the Auchan decision makers?
What type of research design would you recommend in the situations below? For each applied business research project, what might be an example of a “deliverable”? Which do you think would involve actually testing a research hypothesis?a. The manufacturer of flight simulators and other pilot
Any significant business decision requires input from a research project. Write a brief essay either defending this statement or refuting it.
1. What are the top three key decisions faced by Joe?2. What are the key deliverables that an outside researcher should produce to help Joe with the key decisions?3. How relevant are the coffee taste studies cited above? Explain.4. What flaws in the coffee taste studies should Joe consider in
What are the conditions that make in-house research preferable? What are the conditions that make outside research preferable?
What might the organizational structure of the research department be like for the following organizations?a. A large advertising agencyb. A founder-owned company that operates a 20-unit restaurant chainc. Your universityd. An industrial marketer with four product divisionse. A large consumer
What problems do research directors face in their roles as managers?
What are some of the basic causes of conflict between management and research?
Comment on the following situation: A product manager asks the research department to forecast costs for some basic ingredients (raw materials) for a new product. The researcher asserts that this is not a research job; it is a production forecast.
What is the difference between research and pseudo-research? Cite several examples of each.
What are business ethics? How are ethics relevant to research?
What is the difference between ethical relativism and ethical idealism? How might a person with an idealist ethical philosophy and a person with a relativist ethical philosophy differ with respect to including a sales pitch at the end of a research survey?
What obligations does a researcher have with respect to confidentiality?
How should a researcher help top management better understand the functions and limitations of research?
ETHICS List at least one research obligation for research participants (respondents), researchers, and research clients (sponsors)?
What is a conflict of interest in a research context? How can such conflicts of interest be avoided?
What key questions help resolve the question of whether or not research participants serving as subjects in an experiment are treated ethically?
What actions might the business research industry take to convince the public that research is a legitimate activity and that firms that misrepresent their intentions and distort findings to achieve their aims are not true research companies?
Comment on the ethics of the following situations:a. A food warehouse club advertises “savings up to 30 percent” after a survey showed a range of savings from 2 to 30 percent below average prices for selected items.b. A radio station broadcasts the following message during a syndicated rating
Find the mission statement of Burke, Inc. (www.burke. com). What career opportunities exist at Burke? Would you consider it a small, mid-sized, or large firm?
Critique this situation with respect to Barton’s job. What recommendations would you have for him? Should the company get involved with the research? Explain your answers.Barton Boomer, director of marketing research for a large research firm, has a bachelor’s degree in marketing from Michigan
Suppose a GIS research firm is approached by the state legislature and asked to provide data about vehicle movement within the state for all cars with a satellite tracking mechanism. Based on the movement of the cars over a certain time, the police can decide when a car was speeding. They intend to
What is a decision statement? How does the focus on an irrelevant decision affect the research process?
Define problem recognition. How is this process like translating text from one language into another? What role does “probing” play in this process?
List and describe four factors that influence how difficult the problem-definition process can be.
What are three types of gaps that exist, indicating that research may be needed to assist a business in making some decision?
What is a situation analysis? How can it be used to separate symptoms from actual problems?
Define unit of analysis in a marketing research context.
List and describe at least four terms that can describe the nature of a variable.
For each of the following variables, explain why it should be considered either continuous or categorical:a. Whether or not a university played in a football bowl game during 2006b. The average wait time a customer has before being served in a full-service restaurantc. Letter grades of A, B, C, D,
Write at least three examples of hypotheses that involve a managerial action statement. Provide a corresponding decision statement for each.
What are the major components of a research proposal? How does a research proposal assist the researcher?
The chapter provides an example dummy table for the Deland Trucking vignette. Provide another example dummy table that corresponds to this same situation.
Evaluate the following statements of business research problems. For each provide a decision statement and corresponding research objectives:a. A farm implement manufacturer: Our objective is to learn the most effective form of advertising so we can maximize product line profits.b. An employees’
Comment on the following statements and situations:a. “The best researchers are prepared to rethink and rewrite their proposals.”b. “The client’s signature is an essential element of the research proposal.”
You have been hired by a group of hotel owners, restaurant owners, and other people engaged in businesses that benefit from tourism on South Padre Island, Texas. They wish to learn how they can attract a large number of college students to their town during spring break. Define the marketing
You have been hired by a local Big Brothers and Big Sisters organization to learn how they can increase the number of males who volunteer to become Big Brothers to fatherless boys. Define your research objectives.
’NET Examine the Web site for International Communications Research (icrsurvey.com). What services do they seem to offer that fall into the problem-definition process?
1. Evaluate the problem-definition process. Has the problem been defined adequately so that a relevant decision statement can be written?2. What research questions might be tested?3. What might a dummy table include in this research proposal?In the 1990s, a task force was formed among executives of
1. Write a decision statement for Raising Cane’s.2. Write corresponding research objectives and research questions.3. What role would a proposal play in assisting this research effort and in assisting Cane’s in improving their business situation?Raising Cane’s is a fast-food chicken finger
Based on the case scenario described throughout this chapter, prepare a research proposal that addresses this situation.
Define qualitative and quantitative research. Compare and contrast the two approaches.
Why do exploratory research designs rely so much on qualitative research techniques?
Why do causal designs rely so much on quantitative research techniques?
What are the basic orientations of qualitative research?
What type of exploratory research would you suggest in the following situations?a. A product manager suggests development of a nontobacco cigarette blended from wheat, cocoa, and citrus.b. A research project has the purpose of evaluating potential names for a corporate spin-off.c. A human resource
What are the key differences between a focus group interview and a depth interview?
What is laddering? How might it be used in trying to understand which fast-food restaurant customers prefer?
Comment on the following remark by a business consultant:“Qualitative exploration is a tool of research and a stimulant to thinking. In and by itself, however, it does not constitute business research.”
A researcher tells a manager of a wine company that he has some “cool focus group results” suggesting that respondents like the idea of a screw-cap to top wine bottles. Even before the decision maker sees the report, the manager begins purchasing screw-caps and the new bottling equipment.
A packaged goods manufacturer receives many thousands of customer letters a year. Some are complaints, some are compliments. They cover a broad range of topics. Are these letters a possible source for exploratory research? Why or why not?
1. What qualitative research tool(s) would you recommend be used and why?2. Where would you conduct any interviews and with whom would you conduct them?3. Are there ethical issues that you should be sensitive to in this process? Explain.4. What issues would arise in conducting a focus group
1. Many people in minority groups, including African Americans, Hispanic Americans, Asian Americans, and Native Americans, do not invest. What exploratory research should Edward Jones do to develop business with these minority markets?2. Another group with low investment activity includes those who
’NET how might the following organizations use an Internet chat room for exploratory research?a. A provider of health benefitsb. A computer software manufacturerc. A video game manufacturer
Go back to the opening vignette. What if Vans approached you to do a focus group interview that explored the idea of offering casual attire (off-board) aimed at their primary segment (skateboarders) and offering casual attire for male retirees like Samuel Teel? How would you recommend the focus
Interview two people about their exercise behavior. In one interview, try to use a semi-structured approach by preparing questions ahead of time and trying to have the respondent complete answers for these questions. With the other, try a conversational approach. What are the main themes that
Secondary data have been called the first line of attack for business researchers. Discuss this description.
Suppose you wish to learn about the size of the soft-drink market, particularly root beer sales, growth patterns, and market shares. Indicate probable sources for these secondary data.
What is push technology?
Identify some typical research objectives for secondary-data studies.
How might a researcher doing a job for a company such as Pulte Homes (www.pultehomes.com) or David Weekley Homes (www.davidweekley.com) use secondary data and data mining?
What would be a source for the following data?a. Population, average income, and employment rates forOregonb. Maps of U.S. counties and citiesc. Trends in automobile ownershipd. Divorce trends in the United Statese. Median weekly earnings of full-time, salaried workers for the previous five yearsf.
Find the following data in the Survey of Current Business:a. U.S. gross domestic product for the first quarter of 2006b. Exports of goods and services for the fourth quarter of 2006c. Imports of goods and services for the fourth quarter of 2006
A newspaper reporter finds data in a study that surveyed children that reports a high percentage of children can match cartoon characters with the products they represent. For instance, they can match cereal with Captain Crunch and Ronald McDonald with a Big Mac. The reporter used this to write a
Use secondary data to learn the size of the U.S. golf market and to profile the typical golfer.
’NET Where could a researcher working for the U.S. Marine Corps (www.marines.com) find information that would identify the most productive areas of the United States in which to recruit? What would you recommend?
’NET Use the Internet to learn what you can about Indonesia.a. Check the corruption index for Indonesia at www. transparency.org.b. What additional kinds of information are available from the following sources?• Go to freetheworld.com/member.html and view info for Indonesia.• Visit the
’NET Go to Statistics Norway at www.ssb.no. What data, if any, can you obtain in English? What languages can be used to search this Web site? What databases might be of interest to the business researcher?
Name several nonbusiness applications of survey research.
What is self-selection bias? How might we avoid this?
Do surveys tend to gather qualitative or quantitative data? What types of information are commonly measured with surveys?
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